Understanding Mass Media Workbook
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Understanding Mass Media
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Author : Jeffrey Schrank
language : en
Publisher: CUP Archive
Release Date : 1981
Understanding Mass Media written by Jeffrey Schrank and has been published by CUP Archive this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Communication categories.
A textbook examining the importance of the mass media as means of communication and as shapers of the environment.
Understanding Mass Media Workbook
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Author : McGraw-Hill
language : en
Publisher: Glencoe/McGraw-Hill
Release Date : 1996-01-01
Understanding Mass Media Workbook written by McGraw-Hill and has been published by Glencoe/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Language Arts & Disciplines categories.
This book stresses the importance of becoming media literate in today's media-driven, global society--Résumé de l'éditeur.
Understanding Mass Communication
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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1981
Understanding Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Language Arts & Disciplines categories.
Mediamaking
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Author : Lawrence Grossberg
language : en
Publisher: SAGE
Release Date : 2006
Mediamaking written by Lawrence Grossberg and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media′s relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.
Textbook Of Mass Communication And Media
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Author : Uma Joshi
language : en
Publisher:
Release Date : 2002-10
Textbook Of Mass Communication And Media written by Uma Joshi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10 with categories.
This Book Has Two Main Aims, Both Closely Connected: (I) To Introduce Readers To The Developments In Each Of The Mass Media, (Ii) To Develop Understanding About The Characteristics Of Each Of The Mass Media And Their Impact And Contribution To Development. These Are Rarely Combined In One Book. The Effort Has Been Made To Make The Content Of The Book As Upto Date As Possible.The Book Includes Chapters On Mass Communication Process And Mass Media Such As Print, Radio, Television, Cinema, Folk Media And Advertisements, Mass Media And Women, Career Opportunities In Mass Media Etc.Each Chapter Has Suggested Work Experience In Order To Actively Include Students In Teaching-Learning Process. The Graphic Presentations Of Mass Media Scene In India Are Given To Supplement The Information On The Mass Media. The Book Also Provides Latest Information Regarding The Universities And Institutes Imparting Training And Education In Mass Communication Along With The List Of Educational Media Research Centres And Organizations Promoting Folk Media, No Doubt, The Teachers And Students Of Mass Communication And Development Workers Planning To Use Mass Media For Development Wild Find This Book Stimulating And Useful.
Setting The Agenda
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Author : Maxwell McCombs
language : en
Publisher: John Wiley & Sons
Release Date : 2014-02-07
Setting The Agenda written by Maxwell McCombs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-07 with Social Science categories.
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour. New to this edition, McCombs debates the role of the expanded media landscape on agenda setting, the impact of the internet on the power of legacy media and the role of agenda setting beyond the realm of public affairs, This fully updated new edition will prove invaluable to students of media, communications and politics, as well as those interested in the role of mass media in shaping and directing public opinion.
Media Of Mass Communication Study Edition
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Author : John Vivian
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-06-26
Media Of Mass Communication Study Edition written by John Vivian and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Language Arts & Disciplines categories.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a new 10th edition, Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.
Understanding Media And Culture
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Author :
language : en
Publisher: State University of New York Oer Services
Release Date : 2018-07-24
Understanding Media And Culture written by and has been published by State University of New York Oer Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-24 with categories.
The Media Of Mass Communication
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Author : John Vivian
language : en
Publisher: Allyn & Bacon
Release Date : 2001
The Media Of Mass Communication written by John Vivian and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Designed for courses in introduction to mass communication, introduction to mass media, and media and society. In this updated online edition, John Vivian provides a cost-effective and accessible version of the original text, taking the phrase using the media to teach the media literally, with an extensive PIN-coded web site. While the printed book is the core content, the web site provides the energy and excitement of the media. There is up-to-date coverage of industries and issues, along with a thoughtful recounting of key events in media history to give students the insight they need to understand the complexity and impact of the media in the 21st century.
Mcquail S Mass Communication Theory
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Author : Denis McQuail
language : en
Publisher: SAGE
Release Date : 2010-02-28
Mcquail S Mass Communication Theory written by Denis McQuail and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-28 with Social Science categories.
"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.