User Buyer Behavior In The World Wide Web
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User Buyer Behavior In The World Wide Web
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Author : Andera Gadeib
language : en
Publisher: diplom.de
Release Date : 2001-05-03
User Buyer Behavior In The World Wide Web written by Andera Gadeib and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-03 with Business & Economics categories.
Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: CONTENTS Acknowledgment Contents Tables Figures 1Introduction 1.1Purpose of the Investigation 1.2Statement of the Problem/Background 1.3Research Objectives 1.4Methodology 1.5Assumptions 1.6Limitations 1.7Discussion of Terms 1.8Organization of the Investigation 1.9The Need for the Investigation 2Exploring the WWW User Buyer Behavior - a Summary of Previous Surveys 2.1GVU/Hermes 4th WWW User Survey 2.2CommerceNet/Nielsen Internet Demographics Survey 2.3Sociological Study by the University of Trier 3Empirical Analysis 3.1Goal of the Empirical Analysis 3.2Methodology 3.2.1Survey Design 3.2.1.1Research Design 3.2.1.2Data Sources 3.2.1.3Sampling Concept 3.2.2The Questionnaire 3.2.2.1Questionnaire Design 3.2.2.2First Subsection: General Characteristics of WWW Usage 3.2.2.3Second Subsection: Product Concern Issues 3.2.2.4Third Subsection: Classification Data/Demographics 3.2.3Technical Implementation 4Results and Discussion 4.1General Demographics and Web Usage 4.1.1Location 4.1.2Gender 4.1.3Age 4.1.4Marital Status 4.1.5Education 4.1.6Occupation 4.1.7Income 4.1.8Method of Access 4.1.9Time Spent on the Web 4.1.10Activities on the Web 4.1.11Sensitivity to rising costs 4.2Attitudes Toward Web Products and Services 4.2.1Preferred Products 4.2.2Moderately Preferred Products 4.2.3Moderately Unaccepted Products 4.2.4Unaccepted Products 4.3Attitudes Toward Purchasing Through the World Wide Web 4.3.1Experience with Web Purchases 4.3.2Satisfaction with Web Purchases 4.3.3Security 4.3.4Influence of Security Concerns 4.3.5Total Purchase Dollars 4.4Information Sought 4.4.1Attitude Toward Text Product Information 4.4.2Attitude Toward Graphic Product Information 4.5User Profile 5Summary, Conclusion and Recommendations for Further Study 5.1Summary and Conclusion 5.2Recommendations for Further Study Works Cited VERSICHERUNG APPENDIX Bei Interesse senden wir Ihnen gerne kostenlos und unverbindlich die Einleitung und einige Seiten der Studie als Textprobe zu. Bitte fordern Sie die Unterlagen unter [email protected], per Fax unter 040-655 99 222 oder telefonisch unter 040-655 99 20 an.
Buyer Behavior In The World Wide Web An International Empirical Study Concerning The Purchase Decisions Of World Wide Web Users In Germany And The Usa
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Author : Andera Gadeib
language : de
Publisher:
Release Date : 1996
Buyer Behavior In The World Wide Web An International Empirical Study Concerning The Purchase Decisions Of World Wide Web Users In Germany And The Usa written by Andera Gadeib and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Buying On The Web Isn T That Dangerous Consumer Behaviour On Internet Shopping Consumer Profiles Decision Processes Drivers And Barriers In The Virtual Environment
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Author : Daniel Springer
language : en
Publisher: GRIN Verlag
Release Date : 2002-12-19
Buying On The Web Isn T That Dangerous Consumer Behaviour On Internet Shopping Consumer Profiles Decision Processes Drivers And Barriers In The Virtual Environment written by Daniel Springer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12-19 with Business & Economics categories.
Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), Stellenbosch Universitiy (Department of Industrial Psychology), language: English, abstract: This paper attempts to gain a better understanding of consumer behavior on Internet purchases. To address this objective a secondary literature survey was conducted. In the first part, the paper focuses on characteristics of Internet consumers through briefly exploring online demographics and activities, and then through classifying several shopper types. Second, the established five stages model of the consumer decision process is examined in the online shopping context. Third, potential drivers of Internet shopping are derived, focusing on benefits of online shopping, Web loyalty and Web site design quality. The fourth part deals with acceptance barriers to Internet shopping, in particular with general barriers, security issues and privacy concerns. Implications for online marketers are derived after each part of the paper. Finally, several conclusions, a summary of implications and further notes are presented at the end.
Web Systems Design And Online Consumer Behavior
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Author : Yuan Gao
language : en
Publisher: IGI Global
Release Date : 2005-01-01
Web Systems Design And Online Consumer Behavior written by Yuan Gao and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Handbook Of Consumer Behavior Tourism And The Internet
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Author : Juline E. Mills
language : en
Publisher: Routledge
Release Date : 2013-07-04
Handbook Of Consumer Behavior Tourism And The Internet written by Juline E. Mills and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Business & Economics categories.
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Consumer Behaviour Theory In Internet Marketing
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Author : Lucy Adams
language : en
Publisher: GRIN Verlag
Release Date : 2014-03-11
Consumer Behaviour Theory In Internet Marketing written by Lucy Adams and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-11 with Computers categories.
Seminar paper from the year 2010 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, University of Leeds, language: English, abstract: This study focuses on consumer behaviour in relation to internet marketing. There is a relationship between consumer participating on online marketing and their behavioural perspective. For instance, the behavioural perspective of consumers towards e-shopping varies depending on several factors. First, it is based on the media system dependent theory which explains dependency relationships between individuals and the medium of communication. It is also based on the perceived usefulness of e-shopping in meeting and understanding ones society or self, orientation meaning actions or interactions of consumers and finally it depends on play that deals with e-shopping and interactive goals. For example, using an email survey that focused on166 respondents that were randomly picked from the staff, faculty, and student population in a mid-western university in US studied, the influence of consumer behaviour on online business, chatting with friends, and news reading was empirically tested. Averagely consumers surveyed had purchased eight various products online in the last seven months, spent twenty minutes in daily reading news online, and ten minutes were spent on net chatting with clients. The consumers also portray positive attributes towards e-shopping and overall e-commerce. This report thus seeks to analytical research on how consumer behaviour can be used on internet marketing.
Online Consumer Psychology
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Author : Curtis P. Haugtvedt
language : en
Publisher: Psychology Press
Release Date : 2005-03-23
Online Consumer Psychology written by Curtis P. Haugtvedt and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-23 with Business & Economics categories.
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Consumer Behavior In The Internet Era
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Author : Gong Sun
language : en
Publisher: Frontiers Media SA
Release Date : 2022-11-28
Consumer Behavior In The Internet Era written by Gong Sun and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Science categories.
Consumer Behavior In Digital Age
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Author :
language : en
Publisher: Idea Publishing
Release Date : 2019-07-01
Consumer Behavior In Digital Age written by and has been published by Idea Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-01 with Business & Economics categories.
This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.
Webvertising
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Author : SCN Education B.V.
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-11
Webvertising written by SCN Education B.V. and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Computers categories.
It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.