Value Creation In B2b Context
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Value Creation In B2b Context
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Author : Eric Minear
language : en
Publisher:
Release Date : 2017-05-19
Value Creation In B2b Context written by Eric Minear and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-19 with categories.
The aim of the thesis is to create better understanding about value creation in business-to- business context in a relation to marketing science development. Development of marketing science theory has created a paradigm shift with service- and customer-dominant logic perspectives in the early 2000's and it has caused a debate in value creation thinking. Research design utilizes the service design approach. Research context is in medical technology business and focuses more closely to diabetes supplies business. Target groups for the research are case company representatives and diabetes nurses in public healthcare sector. Value creation thinking was viewed from the perspectives of three dominant logic's of marketing; goods-dominant, service-dominant and customer-dominant. Service design was utilized in planning and executing a holistic approach to research design using the double diamond service design process model and service design toolkit of chosen methods as a base for the project. Medical supplies business represents classical economics marketing logic with provider- and goods-dominant approach to value propositions. Customer base in public healthcare sector typifies the slavish habits in holding on to prevailing structures and practices. That narrows down value creation opportunities for goods- and provider-dominant approach which contradicts to the nature of public healthcare that in essence is a very service- oriented public service. Regional localized structures and practices in public healthcare create very heterogeneous business environment for medical supplies business which can be interpreted so that customer-dominant logic approach would best meet the requirements and individual needs of the market and customers.
Creating Customer Value Through Customer Participation In B2b Markets
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Author : Er Fang
language : en
Publisher:
Release Date : 2004
Creating Customer Value Through Customer Participation In B2b Markets written by Er Fang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Marketing categories.
"Customers are fundamentally changing the dynamics of the marketplace. The market has become a forum in which consumers play an active role in creating and competing for value" (Prahalad and Ramaswamy 2000, p.80). Due to the importance of customer participation, this dissertation contributes to the literature in several ways. First, this dissertation conceptualizes and further develops scales to measure customer participation in a business-to-business context. This dissertation suggests that customer participation is a second-order construct with four first order dimensions: formalization, comprehensiveness, long-term orientation, and importance. Second, drawing upon different theoretical frameworks such as transaction cost theory, resource based view, power-dependence, and equity theory, this dissertation proposes and tests a model of how customer participation in the business-to-business context contributes to the product value obtained by customers in the relationship. Particularly, this dissertation suggests that product value obtained by customers is driven by two value-related activities: product value creation and value sharing activities between customers and suppliers.
Customer Loyalty And Supply Chain Management
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Author : Ivan Russo
language : en
Publisher: Routledge
Release Date : 2017-08-03
Customer Loyalty And Supply Chain Management written by Ivan Russo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-03 with Business & Economics categories.
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.
The Support Of Value Co Creation
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Author : Ädris Osmani
language : en
Publisher: GRIN Verlag
Release Date : 2017-12-13
The Support Of Value Co Creation written by Ädris Osmani and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-13 with Business & Economics categories.
Project Report from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Manchester Metropolitan University Business School, course: Strategic Operations for Business Developement, language: English, abstract: Co-creation is a very vast term now a days and its definition differs from context to context and industry to industry. Co-creation has been defined by the Innovation Management as the type of Co-creation which occurs between consumers and the organizations at the beginning of the value chain which is at the early stages of the product development. The Context of value and value creation is fluctuating from just a firm or product centered view to a different phenomenon which includes the experience of consumers. As this trend is shift to experiences from Value, the industry or the market is becoming the medium of interaction between the companies and the consumers.
Innovation In A High Technology B2b Context
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Author : Monika Maria Möhring
language : en
Publisher: Springer Science & Business
Release Date : 2014-04-18
Innovation In A High Technology B2b Context written by Monika Maria Möhring and has been published by Springer Science & Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-18 with Business & Economics categories.
Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.
Value In Business
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Author : Jeffrey Yi-Lin Forrest
language : en
Publisher: Springer Nature
Release Date : 2021-10-22
Value In Business written by Jeffrey Yi-Lin Forrest and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-22 with Business & Economics categories.
This book uses a system-based approach to decipher and organize the concepts and conclusions relevant for creating and capturing value in business. It develops a scientific theory based on systems science and logical reasoning that is commonly employed in mathematics and natural science. The resulting new theory focuses on the organizational nature of the world and the organic and holistic feature of human organizations and their interactions. To this end, this book identifies a few axioms, instead of empirical discoveries, on which it reliably constructs the entire theory.
Business To Business Marketing Management
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Author : Alan Zimmerman
language : en
Publisher: Taylor & Francis
Release Date : 2021-12-22
Business To Business Marketing Management written by Alan Zimmerman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Business & Economics categories.
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions. Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics, and corporate social responsibility. Other unique features include: • The placement of B2B in a strategic marketing context. • A full discussion of strategy in a global setting including hypercompetition. • A detailed review of global B2B services marketing, trade shows, and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses. It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning.
The Blue Line Imperative
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Author : Kevin Kaiser
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-03
The Blue Line Imperative written by Kevin Kaiser and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success Offers guidelines for making the satisfaction of customer needs and wants—i.e. value creation—the driver of all business activities The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East
Co Creation Of High Tech Products In The B2b Domain
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Author : Leontin Karl Grafmüller
language : en
Publisher: Springer Nature
Release Date : 2019-11-05
Co Creation Of High Tech Products In The B2b Domain written by Leontin Karl Grafmüller and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-05 with Business & Economics categories.
Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.
Book On Value Co Creation In Business
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Author : Antione Haskell
language : en
Publisher: Independently Published
Release Date : 2021-08-13
Book On Value Co Creation In Business written by Antione Haskell and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-13 with categories.
The old definition of innovation is dead. The process that companies used to follow of innovating a new product or a new iteration on an existing brand is just what it takes to stay alive these days. In this highly connected world, new ideas are coming from everywhere, with emerging competitors disrupting established companies every day. Companies need to increasingly focus on new business creation for step-change growth. This is scary because transformative innovation is not what most big companies are good at. This book provides a road map and framework for co-creating new businesses. Read it and you'll learn how to: -Build and leverage an innovation network as a pipeline for new sources of growth -Bring entrepreneurial and lean methods into the corporate context with a balanced approach that works -Discover, define, incubate, and integrate new sources of growth with a new mindset of co-creation -Apply new incubation models that others are using successfully, including leveraging accelerators and on-demand entrepreneurs