Values In The Marketplace
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Values In The Marketplace
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Author : James Burk
language : en
Publisher: Transaction Publishers
Release Date : 1988
Values In The Marketplace written by James Burk and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Value Based Marketing For Bottom Line Success
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Author : J. Nicholas DeBonis
language : en
Publisher: McGraw Hill Professional
Release Date : 2002-11-22
Value Based Marketing For Bottom Line Success written by J. Nicholas DeBonis and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-22 with Business & Economics categories.
To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers. Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what’s in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace. Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the company’s value model. A value-focused strategy, by definition, isn’t a mass marketing strategy; it’s a targeted laser strategy directed at chosen value segments that are profitable for the supplier. This text offers a customer value creation model, which shows how to create and sustain competitive advantage while delivering customer value and offers a method for quantifying customer lifetime value (CLV), which enables a company to identify which customer value segments it should target.
Values In The Marketplace
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Author : James Burk
language : en
Publisher: Transaction Publishers
Release Date :
Values In The Marketplace written by James Burk and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Christianity In Business
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Author : Center for Christianity in Business
language : en
Publisher:
Release Date : 2018-09-25
Christianity In Business written by Center for Christianity in Business and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with Business categories.
Jesus exhorts his followers to be "salt and light" in a world of spiritual darkness and moral decay. How should Christians answer Jesus' call as they engage the world of commerce, a God-ordained system where righteous discipline must compete against fleshly interests?The collection of essays in this inaugural title of the Biblical Worldview and the Marketplace series offers some valuable insights from leading thinkers on the theme of work-faith integration. Readers will be awakened to the how and why the "good works" of marketplace Christians can testify to the amazing difference Christ makes in our lives and be more convinced that business for the Christian cannot be merely a way of making a living; it is a way of life in the Kingdom of God.
Charting The Course
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Author : Bruce D. Howard
language : en
Publisher: InterVarsity Press
Release Date : 2008-06-02
Charting The Course written by Bruce D. Howard and has been published by InterVarsity Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-02 with Religion categories.
Bruce Howard opens our eyes to the moral and ethical influences in economic life and sheds light on the market?s philosophical underpinnings.
Consumer Social Values
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Author : Eda Gurel-Atay
language : en
Publisher: Routledge
Release Date : 2019-04-30
Consumer Social Values written by Eda Gurel-Atay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Psychology categories.
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.
Leadership And Business Ethics
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Author : Gabriel Flynn
language : en
Publisher: Springer Nature
Release Date : 2022-01-24
Leadership And Business Ethics written by Gabriel Flynn and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-24 with Business & Economics categories.
This book offers new and challenging approaches to business ethics that successfully link theory and practice thereby overcoming lacunae and inadequacies in much of the literature concerning ethics and governance, a theme that recurs with remarkable frequency in the history of business ethics as an academic discipline. This work provides imaginative and innovate proposals for the indispensable coupling of virtue, integrity, and character with global business, finance, and banking. The volume seeks to overcome the marginal status of business ethics in universities, business, and enterprise by demonstrating that virtue ethics is an important step in the direction of an adequate response to the leadership issue. This new edition of a popular work points to new ways of achieving an ever more urgent coalescence of ethics and business. It proposes practical advice and viable suggestions to business people on what is right and wrong in business. The volume makes a vital contribution in the area of education that should serve the ongoing development of top leaders. In the important domain of women in leadership, the volume provides new solutions that break boundaries on the global stage. The work challenges unethical marketing of human images with important implications for citizenship and society. The volume contains creative suggestions for the use of spirituality and human development for the enhancement of business and society. The significantly extended second edition includes an exciting line up of leading academics and practitioners in the audacious hope that something may change for the better in the realms of business and banking.
Values In Conflict
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Author : Paul Axelrod
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2002
Values In Conflict written by Paul Axelrod and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Education categories.
An impassioned defence of the liberal arts.
Encyclopedia Of Organizational Knowledge Administration And Technology
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Author : Khosrow-Pour D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2020-09-29
Encyclopedia Of Organizational Knowledge Administration And Technology written by Khosrow-Pour D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Business & Economics categories.
For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.
Marketplace Lifestyles In An Age Of Social Media Theory And Methods
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Author : Lynn R Kahle
language : en
Publisher: Routledge
Release Date : 2014-12-18
Marketplace Lifestyles In An Age Of Social Media Theory And Methods written by Lynn R Kahle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.