Visual Identity Promoting And Protecting The Public Face Of An Organization
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Visual Identity
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Author : Susan Westcott Alessandri
language : en
Publisher: Routledge
Release Date : 2014-12-18
Visual Identity written by Susan Westcott Alessandri and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
Visual Identity Promoting And Protecting The Public Face Of An Organization
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Author : Susan Westcott Alessandri
language : en
Publisher: Routledge
Release Date : 2014-12-18
Visual Identity Promoting And Protecting The Public Face Of An Organization written by Susan Westcott Alessandri and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
The Handbook Of Communication And Corporate Reputation
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Author : Craig E. Carroll
language : en
Publisher: John Wiley & Sons
Release Date : 2015-06-22
The Handbook Of Communication And Corporate Reputation written by Craig E. Carroll and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-22 with Social Science categories.
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Recruitment Retention And Engagement Of A Millennial Workforce
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Author : Stephanie A. Smith
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-15
Recruitment Retention And Engagement Of A Millennial Workforce written by Stephanie A. Smith and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Language Arts & Disciplines categories.
This book examines how to more successfully recruit, retain and engage millennial employees in various industries for increased job satisfaction and organizational performance. Experts in various areas of organizational communication share insight and best practices for working with millennials.
Convergence Of Contemporary Thought In Architecture Urbanism And Heritage Studies
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Author : Editors: Hourakhsh Ahmad Nia and Rokhsaneh Rahbarianyazd
language : en
Publisher: Cinius Yayınları
Release Date : 2023-09-28
Convergence Of Contemporary Thought In Architecture Urbanism And Heritage Studies written by Editors: Hourakhsh Ahmad Nia and Rokhsaneh Rahbarianyazd and has been published by Cinius Yayınları this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-28 with Architecture categories.
In the field of architecture, urbanism, and heritage studies, the realm of contemporary ideas is in a constant state of evolution, reflecting the dynamic nature of our surrounding world. Amidst this intricate tapestry, this collection of book chapters, appropriately titled "Convergence of Contemporary Thought in Architecture, Urbanism, and Heritage Studies," emerges as a guiding light through a maze of concepts, challenges, and imaginative solutions. The chapters within this volume traverse the globe, exploring diverse cultural, geographical, and temporal settings. Each chapter offers distinctive perspectives on various facets of the constructed environment, ranging from the preservation of architectural heritage to the modeling of urban energy consumption, from the fusion of traditional and innovative approaches to the consequences of human habitation on natural ecosystems.
Jspr Vol 37 N2
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Author : Journal of School Public Relations
language : en
Publisher: Rowman & Littlefield
Release Date : 2017-09-28
Jspr Vol 37 N2 written by Journal of School Public Relations and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-28 with Education categories.
Article 1 –Do Bulgarian Schools Effectively Communicate with Their School Communities?, Milen Filipov, Maria Alexieva, and Diana Popova Article 2–Embracing family diversity through transformative educational leadership, the ethics of care, and community uplift in schools, Dwan Robinson, and Imran Mazid Article 3 -Higher Education Public Relations and Branding: Critically Interrogating Universities’ Rankings and AAU Aspirational Pursuits, Damion Waymer and Sarah VanSlette, Article 4 -Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University, Alexandra Rumpakis, Colleen C. Bee, and Jason W. Lee
Jspr Vol 37 N1
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Author : Journal of School Public Relations
language : en
Publisher: Rowman & Littlefield
Release Date : 2017-08-25
Jspr Vol 37 N1 written by Journal of School Public Relations and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-25 with Education categories.
The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management.
Corporate And Organizational Identities
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Author : Bertrand Moingeon
language : en
Publisher: Routledge
Release Date : 2002-07-18
Corporate And Organizational Identities written by Bertrand Moingeon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-18 with Business & Economics categories.
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices, resulting in conflicting definitions, and little cumulative research. The aim of Organizational Identities is to further understanding about collective identities by bringing together contributions from various management disciplines. To this end, the editors have developed an integrative framework - the five-facet framework - that allows articulation of contributions from disciplines as diverse as strategic management, organization theory, marketing and communication. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities using this five-facet framework. The result is the first book to bring together contributions from various fields and integrate them into a single conceptual framework. The book will be useful both for academics and for practitioners. It includes a balance of theoretical and empirical chapters, and presents original empirical data drawn from field research in a variety of settings.
Bibliographic Index
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Author :
language : en
Publisher:
Release Date : 2010
Bibliographic Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Bibliographical literature categories.
Place Branding Through Phases Of The Image
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Author : S. Zavattaro
language : en
Publisher: Springer
Release Date : 2014-08-07
Place Branding Through Phases Of The Image written by S. Zavattaro and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-07 with Business & Economics categories.
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. She examines how city government entities are undertaking place branding practices, with the realization that relying too much on image rather than a balance between image and substance has serious implications for democratic, collaborative governance. This book creates a workable framework that simultaneously serves as a cautionary tale for building a promotional campaign focused exclusively on image.