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Web Site Measurement Hacks

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Web Site Measurement Hacks

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Author : Eric T. Peterson
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2005-08-19

Web Site Measurement Hacks written by Eric T. Peterson and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-19 with Computers categories.

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: definitions of commonly used terms, such as "key performance indicators" (KPIs) how to drive potential customers to action how to gather crucial marketing and customer data which features are useful and which are superfluous advanced techniques that senior Web site analysts use on a daily basis By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. It's the technology companion that every site administrator needs.

Web Site Measurement Hacks

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Author : Eric T. Peterson
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2005-08-19

Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.

Multichannel Marketing

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Author : Akin Arikan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04

Multichannel Marketing written by Akin Arikan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Computers categories.

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

E Commerce Website Optimization

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Author : Dan Croxen-John
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03

E Commerce Website Optimization written by Dan Croxen-John and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.

For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.

Baseball Hacks

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Author : Joseph Adler
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2006-01-31

Baseball Hacks written by Joseph Adler and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-31 with Games & Activities categories.

Baseball Hacks isn't your typical baseball book--it's a book about how to watch, research, and understand baseball. It's an instruction manual for the free baseball databases. It's a cookbook for baseball research. Every part of this book is designed to teach baseball fans how to do something. In short, it's a how-to book--one that will increase your enjoyment and knowledge of the game. So much of the way baseball is played today hinges upon interpreting statistical data. Players are acquired based on their performance in statistical categories that ownership deems most important. Managers make in-game decisions based not on instincts, but on probability - how a particular batter might fare against left-handedpitching, for instance. The goal of this unique book is to show fans all the baseball-related stuff that they can do for free (or close to free). Just as open source projects have made great software freely available, collaborative projects such as Retrosheet and Baseball DataBank have made great data freely available. You can use these data sources to research your favorite players, win your fantasy league, or appreciate the game of baseball even more than you do now. Baseball Hacks shows how easy it is to get data, process it, and use it to truly understand baseball. The book lists a number of sources for current and historical baseball data, and explains how to load it into a database for analysis. It then introduces several powerful statistical tools for understanding data and forecasting results. For the uninitiated baseball fan, author Joseph Adler walks readers through the core statistical categories for hitters (batting average, on-base percentage, etc.), pitchers (earned run average, strikeout-to-walk ratio, etc.), and fielders (putouts, errors, etc.). He then extrapolates upon these numbers to examine more advanced data groups like career averages, team stats, season-by-season comparisons, and more. Whether you're a mathematician, scientist, or season-ticket holder to your favorite team, Baseball Hacks is sure to have something for you. Advance praise for Baseball Hacks: "Baseball Hacks is the best book ever written for understanding and practicing baseball analytics. A must-read for baseball professionals and enthusiasts alike." -- Ari Kaplan, database consultant to the Montreal Expos, San Diego Padres, and Baltimore Orioles "The game was born in the 19th century, but the passion for its analysis continues to grow into the 21st. In Baseball Hacks, Joe Adler not only demonstrates thatthe latest data-mining technologies have useful application to the study of baseball statistics, he also teaches the reader how to do the analysis himself, arming the dedicated baseball fan with tools to take his understanding of the game to a higher level." -- Mark E. Johnson, Ph.D., Founder, SportMetrika, Inc. and Baseball Analyst for the 2004 St. Louis Cardinals

Trustworthy Online Controlled Experiments

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Author : Ron Kohavi
language : en
Publisher:
Release Date : 2020-02-14

Trustworthy Online Controlled Experiments written by Ron Kohavi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-14 with Business & Economics categories.

This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.

Handbook Of Research On Web Log Analysis

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Author : Jansen, Bernard J.
language : en
Publisher: IGI Global
Release Date : 2008-10-31

Handbook Of Research On Web Log Analysis written by Jansen, Bernard J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-31 with Business & Economics categories.

"This book reflects on the multifaceted themes of Web use and presents various approaches to log analysis"--Provided by publisher.

Podcasting Hacks

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Author : Jack D. Herrington
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2005

Podcasting Hacks written by Jack D. Herrington and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.

Podcasting does for Internet audio listeners what TiVo does for television viewers--it puts you in charge of when you enjoy a program. Podcasting is a web-based broadcast medium that sends audio content (most commonly in the MP3 format) directly to an iPod or other digital audio player. You subscribe to audio feeds, receive new files automatically, and listen to them at your convenience. As you can imagine, podcasting is taking the "blogsphere" by storm. A podcast is a professional-quality Internet radio broadcast, and like blogging and HTML before it, this revolutionary new way of publishing to the Internet has become the new outlet for personal expression. If you've got Internet access and a copy of Podcasting Hacks, you can find out just how easy it is to listen to and create your own Internet audio programs. With Podcasting Hacks, Jack Herrington, a software engineer with 20 years of experience developing applications using a diverse set of languages and tools, delivers the ultimate how-to of podcasting for anyone looking to get the most out of this hot new medium. Since August 2004 (the month that iPodder.com editor Adam Curry considers the start of podcasting), audio blogging has exploded. Podcasts cover every conceivable topic, including sex, relationships, technology, religion, home brewing, recreational drugs, rock 'n roll, food, entertainment, politics, and much more. There were podcasts from the Democratic National Convention in Fall 2004, and some programs on Air America and NPR are also podcasts. Podcasting Hacks offers expert tips and tools for blogging out loud--for transmitting (and receiving) audio content worldwide with ease. This groundbreaking volume covers both entry-level and advanced topics perfect for aspiring and experienced podcasters. Herrington shows you how to get started, create quality sound, use the right software, develop a great show, distribute a podcast, and build an audience. More advanced topics include audio editing, podcasting on the go, and even videocasting.

Alchemical Libraries Almanack

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Author :
language : en
Publisher:
Release Date : 2006

Alchemical Libraries Almanack written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Library science categories.

Actionable Web Analytics

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Author : Jason Burby
language : en
Publisher: Sybex
Release Date : 2007-05-29

Actionable Web Analytics written by Jason Burby and has been published by Sybex this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-29 with Business & Economics categories.

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

Web Site Measurement Hacks

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