Who S Who In The Common Market S Press And Advertising
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Who S Who In The Common Market S Press And Advertising
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Author : Helmut von der Heiden
language : en
Publisher:
Release Date : 1965
Who S Who In The Common Market S Press And Advertising written by Helmut von der Heiden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Advertising categories.
Constructing The Eu S Political Identity
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Author : Sabine Saurugger
language : en
Publisher: Springer Nature
Release Date : 2022-10-23
Constructing The Eu S Political Identity written by Sabine Saurugger and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-23 with Political Science categories.
This book examines the construction of the EU’s political identity (or identities), variations in its strength, and the nature of its content. Drawing on studies both on European nation-state formation and on the EU’s identity, the chapters take a top-down approach and analyse how EU institutions in different major policy domains have themselves sought to create political identity through policy making. The authors define the construction of EU political identity and set out empirically applicable indicators to assess political identity in policy making. They analyse the construction of identity through a process-oriented approach that explicitly includes contestation and the existence of rival political identities. Comparing across policy domains, the contributions suggest that the ability of EU institutions to construct an EU political identity has been limited not only by existing national identities but also by the coexistence of rival EU political identities within policy domains. Hence, it has been difficult for EU institutions to establish a strong identity, with identity being strongest where there are clear external alternatives and limited rival identities within the EU.
The Routledge Companion To Marketing History
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Author : D.G. Brian Jones
language : en
Publisher: Routledge
Release Date : 2016-01-29
The Routledge Companion To Marketing History written by D.G. Brian Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Research Anthology On Social Media Advertising And Building Consumer Relationships
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-05-13
Research Anthology On Social Media Advertising And Building Consumer Relationships written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Computers categories.
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
International Commerce
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Author :
language : en
Publisher:
Release Date : 1964
International Commerce written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Consular reports categories.
Foreign Commerce Weekly
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Author :
language : en
Publisher:
Release Date : 1962
Foreign Commerce Weekly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with United States categories.
Marketing In The Emerging Markets Of Islamic Countries
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Author : M. Marinov
language : en
Publisher: Springer
Release Date : 2006-11-28
Marketing In The Emerging Markets Of Islamic Countries written by M. Marinov and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-28 with Social Science categories.
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
The Economics Of Sport And The Media
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Author : Claude Jeanrenaud
language : en
Publisher: Edward Elgar Publishing
Release Date : 2006-01-01
The Economics Of Sport And The Media written by Claude Jeanrenaud and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Business & Economics categories.
'. . . this is a fascinating and informative volume and the bulk of it is accessible to readers without an economics background. It will be of interest to students of sport and the media and those interested in the commercialisation of leisure in general.' - A.J. Veal, Leisure Studies
Bibliography Of Agriculture
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Author :
language : en
Publisher:
Release Date : 1970
Bibliography Of Agriculture written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Agriculture categories.
Handbook Of Research On Effective Advertising Strategies In The Social Media Age
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Author : Ta?k?ran, Nurdan Öncel
language : en
Publisher: IGI Global
Release Date : 2015-02-28
Handbook Of Research On Effective Advertising Strategies In The Social Media Age written by Ta?k?ran, Nurdan Öncel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with Business & Economics categories.
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.