Why Johnny Can T Brand Rediscovering The Lost Art Of The Big Idea
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Why Johnny Can T Brand
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Author : Bill Schley
language : en
Publisher:
Release Date : 2005
Why Johnny Can T Brand written by Bill Schley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Too many companies think that splashy advertising and cool packaging is the same thing as branding. This in-your-face and down-to-earth guide explains real branding: the process of creating an exclusive idea of value that consumers can expect to be consistently delivered. It offers a unique eight-week programme that can help any company create a number one brand by focusing on one big idea. For anyone that wants to harness the true power of branding, this enjoyable and informative book is certainly an excellent starting place.
The Big Idea
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Author : Dave Ferguson
language : en
Publisher: Zondervan
Release Date : 2009-05-26
The Big Idea written by Dave Ferguson and has been published by Zondervan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-26 with Religion categories.
Community Christian Church embraced the Big Idea and everything changed. They decided to avoid the common mistake of bombarding people with so many “little ideas” that they suffered overload. They also recognized that leaders often don’t insist that the truth be lived out to accomplish Jesus’ mission. Why? Because people’s heads are swimming with too many little ideas, far more than they can ever apply.The Big Idea can help you creatively present one laser-focused theme each week to be discussed in families and small groups. The Big Idea shows how to engage in a process of creative collaboration that brings people together and maximizes missional impact. The Big Idea can energize a church staff and bring alignment and focus to many diverse church ministries. This book shows how the Big Idea has helped Community Christian Church better accomplish the Jesus mission and reach thousands of people in nine locations and launch a church planting network with partner churches across the country.This book is part of the Leadership Network Innovation Series.
The Unstoppables
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Author : Bill Schley
language : en
Publisher: John Wiley & Sons
Release Date : 2013-04-12
The Unstoppables written by Bill Schley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-12 with Business & Economics categories.
How to tap the real source of entrepreneurial power in you and in your organization The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization. Explains why what's stopping you is more important than what's starting you, how to tap the essence of entrepreneurial power in you and in your organization, and how motion generates vision Bill Schley is an award winning author and established expert on branding and marketing communications, as well as the co-founder and creative director of the branding firm Brand Team Six Graham Weston is the internationally renowned co-founder and chairman of Rackspace, the world's #1 cloud computing and managed hosting company Locally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.
Brand Resilience
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Author : Jonathan R. Copulsky
language : en
Publisher: Macmillan + ORM
Release Date : 2011-05-10
Brand Resilience written by Jonathan R. Copulsky and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-10 with Business & Economics categories.
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.
The Marketing Of Academic National And Public Libraries Worldwide
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Author : David Baker
language : en
Publisher: Elsevier
Release Date : 2024-01-30
The Marketing Of Academic National And Public Libraries Worldwide written by David Baker and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-30 with Language Arts & Disciplines categories.
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. - Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated - Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world - Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities
Branded Faith
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Author : Rajkumar Dixit
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2010-06-07
Branded Faith written by Rajkumar Dixit and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-07 with Religion categories.
Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.
Engineering Innovative Products
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Author : Roger Woods
language : en
Publisher: John Wiley & Sons
Release Date : 2014-05-27
Engineering Innovative Products written by Roger Woods and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-27 with Technology & Engineering categories.
"The book provides vital insights into commercial development for engineering students in a highly practical and applied manner. Over the past 3 years, application of the book’s material has allowed the students to develop their commercial literacy and ambition in the University." —Steve Orr, Director, Northern Ireland Science Park CONNECT program which looks to accelerate the growth of knowledge-based companies in Northern Ireland Engineering Innovative Products: A Practical Experience is a pioneering book that will be of key use to senior undergraduate and graduate engineering students who are being encouraged to explore innovation and commercialization as part of their courses. The book will teach the essential skills of entrepreneurship and address the fundamental requirements needed to establish a successful technology company. As well as providing the crucial background and insights enabling students to identify a key market, it also offers a highly practical guide to undertaking genuine product validation and producing a feasibility study, as well as providing vital insights into the challenges and demands in forming a technology based company. Key features: Outlines how to develop and grow an engineering solution which has market potential and covers key business aspects of giving the perfect pitch, sales and marketing, protection of ideas and finance, to offer a complete and practical guide to commercializing ideas. Provides vital insight into the design and innovation processes within engineering and the challenges and pitfalls in translating good ideas into great products. Features contributions from leading experts in marketing, finance, company formation, sales and intellectual protection which provides details of the challenges faced by innovators when commercializing ideas. Includes Ccase studies from engineering students who give insights into how they have successfully developed their own ideas into companies.
Das Big Idea Prinzip
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Author : Dave Ferguson
language : de
Publisher: Forum Theologie & Gemeinde
Release Date : 2019-09-10
Das Big Idea Prinzip written by Dave Ferguson and has been published by Forum Theologie & Gemeinde this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-10 with Religion categories.
"Das Big-Idea-Prinzip macht Mut, dass innerhalb einer Kirche aus Kleinem Großes entstehen kann - mit enormem Einfluss." Die Autoren Dave Ferguson, Jon Ferguson und Eric Bramlett beschreiben eindrucksvoll und anschaulich, wie es geht, wenn die unterschiedlichen Dienstbereiche einer Kirche einer gemeinsamen Ausrichtung folgen. Sie machen deutlich, dass das "Big-Idea-Prinzip" die Mitarbeiter motivieren und die Ausrichtung und Konzentration der vielen verschiedenen Dienstbereiche fördern kann. Dabei geht es nicht vorrangig um bessere Organisation oder schlankere Strukturen. Vielmehr ermutigt dieses Buch, alles daran zu setzen, dass der Auftrag Jesu erfüllt wird und viele Menschen Gott begegnen können. Mit Beispielen aus dem Alltag der Christian Community Church in Chicago wird das Ganze nachvollziehbar und praktisch.
Book Review Index
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Author :
language : en
Publisher:
Release Date : 2006
Book Review Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Books categories.
Every 3rd issue is a quarterly cumulation.
The Micro Script Rules It S Not What People Hear It S What They Repeat
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Author : Bill Schley
language : en
Publisher:
Release Date : 2010-10-01
The Micro Script Rules It S Not What People Hear It S What They Repeat written by Bill Schley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Business & Economics categories.
Know how to make 5 words beat 5,000? Or tell your whole story in a sentence of less? For communicators now, it 's critical. And the secret 's in The Micro-Script Rules: It 's not what people hear. It 's what they repeat Call it survival of the simplest: That 's the bottom line if you re in branding, politics, teaching, a business owner or advertiser anyone who communicates in this hyper-connected world. Because with 300 billion messages going by each second, we can t break through by delivering more data. Human brains want less. They want to make snap judgments on the least bit of info. They want us to package it for them--in Micro-Scripts. That 's why: A new product seizes 50% of the market in two years using 7 perfect words. A lawyer won the murder trial of the century with 8 simple words. Ernest Hemingway thought his greatest story ever was 6 words long. The fate of millions was changed by a war, based on a 2 word policy. A presidential election turned on a 4 word phrase. Imagine the power of magic words like these on your brand, your website, your business plan, your career. They re not just sound bites. They re story bites. Written the way we love to remember and repeat. Used by great communicators for 1,000 years. Now they re yours in a smart and entertaining book: The Micro-Script Rules. The Micro-Script Rules is dead on it 's how to verbalize a point of difference. --JACK TROUT, co-author of the legendary Positioning: The Battle for Your Mind The missing ingredient in most marketing is memorability Micro-Scripts solve that problem. -- AL RIES, co-author of the legendary Positioning: The Battle for Your Mind As Bill Schley shows, Micro-Scripts are big marketing. Now, anyone can dominate a market with a few well-placed words. Especially you. So what are you waiting for -- DAVID MEERMAN SCOTT, bestselling author, The New Rules of Marketing & PR This should be required reading for every candidate and campaign consultant. --JIM KITCHENS, Ph. D., President of The Kitchens Group WOW, one of the most important books you will read in your lifetime! --JASON JENNINGS, bestselling author, Less is More, Think BIG-Act Small