Will Predictive Behavioral Targeting Change Online Direct Marketing Ways
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Will Predictive Behavioral Targeting Change Online Direct Marketing Ways
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Author : Raj Pal Singh Kharabanda
language : en
Publisher: diplom.de
Release Date : 2010-08-13
Will Predictive Behavioral Targeting Change Online Direct Marketing Ways written by Raj Pal Singh Kharabanda and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-13 with Business & Economics categories.
Inhaltsangabe:Introduction: Over the time, many Internet users have rejected online advertisement. The reason is that users do not associate with the ordinary advertisement and therefore can not find a connection to it. The products and services shown on websites are not what a particular user wants to have, wishes or needs. This capstone should emphasize that through 'Predictive Behavioral Targeted' advertisement the insensitivity will be increased significantly in comparison to ordinary online advertisement while talking about WEB 2.0. Advertisement for specific products will be created and developed just for exact kinds of people and not for the mass. That will sell products much faster and companies or advertisement agencies do not have to place unnecessary spots, banners, etc. on websites anymore. This document will give precise analyzed information and answers to the question if 'Predictive Behavioral Targeting will change Online and Direct Marketing ways in near future'. To understand the principles of online marketing I will explain how traditional online marketing has been established, what kinds of marketing have been used the most, which ones have been most effective, which ones will continue to grow and have a huge impact on our society and its buying patterns. Inhaltsverzeichnis:Table of Contents: 1.Introduction1 1.1Problem Statement1 1.2The Establishment of the Online Advertisement2 2.Standard Banner Sizes3 2.1Effectiveness of Special Banner Implementation5 2.2Development of Banner & Co5 3.Behavior and Reasons for Internet Users6 3.1Behavior Profile7 3.2Internet Usage8 3.3Study of Users in Social Networks8 3.4Registration Behavior9 3.5Activity Level10 3.6Behavior in Changes of Social Networks10 3.7Acceptance of Online Advertisement on Social Networks11 4.Market Share of Online Advertisement11 5.Development through Time11 6.Direct Marketing Overview12 7.Decrease of Transaction Cost13 8.Search Engine Marketing14 8.1Optimization of Search Engine Hit Lists14 8.1.1Page Rank By Google15 8.2Process Optimization16 8.3Popularity16 8.4Product Information16 8.5Company s Information16 8.6Quality of the Content17 8.7Internationality17 8.8Additional Information17 9.Personalization17 10.Payment Methods for Search Engines17 11.Banner Advertisement Definition18 11.1Banner Advertisement Payment Possibilities18 12.E-Mail Marketing Definition18 12.1Different Forms of E-Mail Marketing19 12.2Payment Methods of E-Mail [...]
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Behavioural Targeting An Online Analysis For Efficient Media Planning
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Author : Alice Klever
language : en
Publisher: diplom.de
Release Date : 2008-12-05
Behavioural Targeting An Online Analysis For Efficient Media Planning written by Alice Klever and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-05 with Business & Economics categories.
Inhaltsangabe:Introduction: Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the quality of advertising and the context in which it is shown, and react protective towards advertising, especially when they do not belong to the target group of the advertised product or service. This implies a great amount of budget wastage and a potential damage to brand images, since too many consumers are targeted with the wrong advertising message. Furthermore media consumption has changed over the years, while the consumption of TV for instance remains stable, the internet consumption increases dramatically, in the younger target groups it has already outgrown the TV consumption, and therefore an attenuation of this trend can be expected. This means more and more prospective consumers will spend more and more time online and are therefore important potential targets for advertising campaigns. Keeping in mind the negative consequences of the irrelevant and too intense advertising the question arises if there is a way to avoid the drawbacks of offline media and use the opportunities offered by online media. The necessity of defining the right target group for an advertising campaign is as undoubted as the difficulties implied in that process, the end product being able to target the right persons online. Behavioural targeting might offer a way to analyse online media and therefore to contribute to the requirements for optimal media planning in order to achieve a high degree of efficiency. Against the background of the increasing interest in behavioural targeting an examination of its potential importance for marketing will be conducted in this paper in order to asses if behavioural targeting can increase the efficiency of media planning in online media. The foundation for this paper is provided by the description of media planning in general, its objectives including the target group segmentation, media strategy and [...]
Mobile Marketing Management
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Author : Hongbing Hua
language : en
Publisher: CRC Press
Release Date : 2019-03-18
Mobile Marketing Management written by Hongbing Hua and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-18 with Business & Economics categories.
With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
Explorations In Critical Studies Of Advertising
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Author : James F. Hamilton
language : en
Publisher: Routledge
Release Date : 2016-10-26
Explorations In Critical Studies Of Advertising written by James F. Hamilton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-26 with Business & Economics categories.
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
The Triumph Of Artificial Intelligence
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Author : Günter Cisek
language : en
Publisher: Springer Nature
Release Date : 2021-10-25
The Triumph Of Artificial Intelligence written by Günter Cisek and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-25 with Computers categories.
The book demonstrates to readers interested in social life in an understandable way how AI works and how it will dramatically change all areas of life. From the history of AI to its techniques and its diverse fields of application to its ethical-philosophical implications, all relevant aspects are presented in detail. The author does not remain descriptive, but also takes a critical stance on AI development in clear words. For the reader, the explanations are designed as a professional support corset, in order to be able to act as a knowledgeable counterpart to the AI experts. The last two chapters take the reader into the future of life with super AI. With daring scenarios, the author alerts the reader in an enjoyable way to the breathtaking and socially highly explosive perspectives associated with AI and the ethical and philosophical questions that arise from it. This book is a translation of the original German 1st edition Machtwechsel der Intelligenzen by Günter Cisek, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
The Changing Postal And Delivery Sector
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Author : Michael Crew
language : en
Publisher: Springer
Release Date : 2017-01-20
The Changing Postal And Delivery Sector written by Michael Crew and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-20 with Business & Economics categories.
This book addresses some of the major issues facing postal and delivery services throughout the world. Postal operators worldwide have been slow to address the threats from and opportunities created by electronic competition. The European Commission and member states are wrestling with these issues, while at the same time continuing to deal with the interrelated issues of implementing entry into postal markets and maintaining the universal service obligation. The Postal Accountability and Enhancement Act of 2006 in the U.S. exacerbated financial and managerial problems faced by USPS that result in part from electronic substitution for letter delivery. Comprised of original essays by prominent researchers in the field, this book addresses the new reality of the postal industry and proposes ways in which postal operators might reinvent themselves. Issues discussed include cross-border parcel delivery, e-commerce, the transformation of postal networks, and the effects of postal liberalization. This book will be of interest to postal operators, regulatory commissions, consulting firms, competitors and customers, experts in the postal economics, law, and business, and those charged with the responsibility for designing and implementing postal sector policies. Researchers in regulatory economics, transportation technology, and industrial organization will also find useful information in this volume.
The Internet Encyclopedia Volume 1 A F
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2004-11-11
The Internet Encyclopedia Volume 1 A F written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-11 with Business & Economics categories.
The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Online Advertising And Promotion Modern Technologies For Marketing
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Author : Hanafizadeh, Payam
language : en
Publisher: IGI Global
Release Date : 2012-04-30
Online Advertising And Promotion Modern Technologies For Marketing written by Hanafizadeh, Payam and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-30 with Business & Economics categories.
"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.