Wirkungszusammenh Nge Von Erfolgsfaktoren Im Mobilen Internet
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Wirkungszusammenh Nge Von Erfolgsfaktoren Im Mobilen Internet
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Author : Matthias Bruns
language : de
Publisher: Bachelor + Master Publication
Release Date : 2015
Wirkungszusammenh Nge Von Erfolgsfaktoren Im Mobilen Internet written by Matthias Bruns and has been published by Bachelor + Master Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Computers categories.
Die technologische Weiterentwicklung von Telekommunikationstechnologien und die zunehmende Verbreitung mobiler Endgeräte in den letzten Jahren haben dem mobilen Internet zum Durchbruch verholfen. Dieses Buch befasst sich mit dem strategischen Management für mobile Applikationen. Ziel der Arbeit ist das Aufzeigen von Erfolgsfaktoren für mobile Anwendungen und Dienste sowie dessen Wirkungszusammenhänge. Dabei werden in den ersten Kapiteln zuerst allgemeine Grundlagen zum Thema behandelt und die Bedeutung des mobilen Internets und dessen Entwicklung erläutert. Anschließend werden Erfolgsfaktoren für das mobile Internet identifiziert, beschrieben und nach wirtschaftlichen, sozialen und technischen Aspekten gegliedert sowie dem Marketing-Mix zugeordnet. Es folgt eine Bewertung im Hinblick auf die Wirkungsintensitäten der ermittelten Erfolgsfaktoren. Herausgearbeitete Wirkungszusammenhänge der Erfolgsfaktoren werden durch das mehrdimensionale Beschreibungsinstrument Balanced Scorecard auf abstrakter Ebene veranschaulicht. Abschließend wird das Vorgehen, bei der Einführung einer Balanced Scorecard, anhand eines Szenarios mit einem fiktiven Modell-Unternehmen verdeutlicht und der Nutzwert des theoretischen Modells demonstriert. Die erstellte Balanced Scorecard als Ergebnis der Forschung bietet Überblick und Orientierungshilfe für Vermarktungsstrategien von mobilen Anwendungen und Diensten.
International Direct Marketing
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-14
International Direct Marketing written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-14 with Business & Economics categories.
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Communicative Figurations
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Author : Andreas Hepp
language : en
Publisher: Springer
Release Date : 2017-11-27
Communicative Figurations written by Andreas Hepp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-27 with Language Arts & Disciplines categories.
This open access volume assesses the influence of our changing media environment. Today, there is not one single medium that is the driving force of change. With the spread of various technical communication media such as mobile phones and internet platforms, we are confronted with a media manifold of deep mediatization. But how can we investigate its transformative capability? This book answers this question by taking a non-media-centric perspective, researching the various figurations of collectivities and organizations humans are involved in. The first part of the book outlines a fundamental understanding of the changing media environment of deep mediatization and its transformative capacity. The second part focuses on collectivities and movements: communities in the city, critical social movements, maker, online gaming groups and networked groups of young people. The third part moves institutions and organizations into the foreground, discussing the transformation of journalism, religion, politics, and education, whilst the fourth and final part is dedicated to methodologies and perspectives.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Composite Systems Decisions
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Author : Mark Sh. Levin
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-05-30
Composite Systems Decisions written by Mark Sh. Levin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-30 with Technology & Engineering categories.
Composite decisions are decisions consisting of interconnected parts (subdecisions) and they correspond to a composite (composable, modular, decomposable) system. The material will be of interest to scientists (e.g., mathematicians, computer scientists, economists, social engineers,etc.). The book can be used as a text for courses (for example: systems engineering, system design, life cycle engineering, engineering design, combinatorial synthesis) at the level of undergraduate (a compressed version), graduate/PhD levels and for continuing education.
Sex In Advertising
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Author : Tom Reichert
language : en
Publisher: Routledge
Release Date : 2014-04-04
Sex In Advertising written by Tom Reichert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04 with Business & Economics categories.
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Strategic It Management
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Author : Dirk Buchta
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-12-14
Strategic It Management written by Dirk Buchta and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-14 with Business & Economics categories.
IT is not a cost factor, but a tool, to cut process costs in a company. This message cannot be elaborated enough in times of very short IT budgets. The book points out, how a company with tight resources can generate value – using standard as well as individual software.
The Handbook Of Social Welfare Management
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Author : Rino J. Patti
language : en
Publisher: SAGE
Release Date : 2000-05-11
The Handbook Of Social Welfare Management written by Rino J. Patti and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-11 with Medical categories.
A compendium of every aspect of social welfare management and the ultimate reference book, this volume: introduces the field of social welfare management; examines the organizational background of social welfare; discusses the various tasks and roles of the social welfare manager; and considers specific fields of care such as mental health, families and children, and older people.
Mobile Service Innovation And Business Models
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Author : Harry Bouwman
language : en
Publisher: Springer
Release Date : 2010-10-19
Mobile Service Innovation And Business Models written by Harry Bouwman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-19 with Business & Economics categories.
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.