A Multimodal And Ethnographic Approach To Textbook Discourse


A Multimodal And Ethnographic Approach To Textbook Discourse
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A Multimodal And Ethnographic Approach To Textbook Discourse


A Multimodal And Ethnographic Approach To Textbook Discourse
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Author : Germán Canale
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-30

A Multimodal And Ethnographic Approach To Textbook Discourse written by Germán Canale and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-30 with Language Arts & Disciplines categories.


This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.



Multilingualism Discourse And Ethnography


Multilingualism Discourse And Ethnography
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Author : Sheena Gardner
language : en
Publisher: Routledge
Release Date : 2012-06-14

Multilingualism Discourse And Ethnography written by Sheena Gardner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-14 with Language Arts & Disciplines categories.


Over the last twenty years, sociolinguistic research on multilingualism has been transformed. Two processes have been at work: first, an epistemological shift to a critical ethnographic approach, which has contributed to a larger turn toward post-structuralist perspectives on social life. Second, the effects of globalization—transnational population flows, new communication technologies, transformations in the political and economic landscape—have sparked increasing concern about the implications of these changes for our understanding of the relationship between language and society. A new sociolinguistics of multilingualism is being forged: one that takes account of the new communicative order, while retaining a central concern with the processes in the construction of social difference. The contributors to this volume have been at the forefront of these epistemological shifts. They write here about the conceptual and methodological challenges posed by these shifts, and the profound changes that we are witnessing in the late modern era.



Systematically Working With Multimodal Data


Systematically Working With Multimodal Data
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Author : Sigrid Norris
language : en
Publisher: John Wiley & Sons
Release Date : 2019-05-07

Systematically Working With Multimodal Data written by Sigrid Norris and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-07 with Language Arts & Disciplines categories.


A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.



On Ethnography


On Ethnography
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Author : Shirley Brice Heath
language : en
Publisher: Teachers College Press
Release Date : 2008-04-12

On Ethnography written by Shirley Brice Heath and has been published by Teachers College Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-12 with Language Arts & Disciplines categories.


The authors weave together narratives of practice and theory that draw on their own field work and that of a novice ethnographer. Their stories take us outside the usual progression of how-to-do-ethnography, which moves from research question to data collection and analysis to publication. Readers learn of the motivations and mishaps behind the authors’ own classic ethnographic studies of language, multimodal literacies, and community practices. The authors use their stories to illustrate the power of curiosity, connection, and continuity in ethnographic pursuits. Keeping language and literacy the central concern, this volume offers practical ways for ethnographers to sustain their attention to a constant comparative perspective and to patterns of co-occurrence in language structures, uses, and values. Appropriate for new and experienced researchers, this readable volume: Illustrates three primary learning environments for the work of ethnographers: self-directed learning, informal communities of learners, and instructional settings within formal education. Stresses that “doing ethnography” involves engagement with public life and cannot be separated out as an academic activity. Includes examples of ethnographic studies in Australia, Iran, South Africa, the United Kingdom, and the United States.



Discourse And Technology


Discourse And Technology
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Author : Philip LeVine
language : en
Publisher: Georgetown University Press
Release Date : 2004-02-16

Discourse And Technology written by Philip LeVine and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-16 with Language Arts & Disciplines categories.


The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.



Multimodality In Practice


Multimodality In Practice
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Author : Sigrid Norris
language : en
Publisher: Routledge
Release Date : 2012-05-22

Multimodality In Practice written by Sigrid Norris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with Language Arts & Disciplines categories.


In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.



Discourse Research In The Multitude Of Approaches


Discourse Research In The Multitude Of Approaches
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Author : Anton Suratno, MA. PhD
language : en
Publisher: SCU Knowledge Media
Release Date : 2020-05-13

Discourse Research In The Multitude Of Approaches written by Anton Suratno, MA. PhD and has been published by SCU Knowledge Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-13 with Art categories.


Most discourse research follows either of the three major paradigms (positivistic, constructivistic, and critical) in the four domains of analysis which encompass rules and principles, contexts and cultures, and functions and structures, as well as power and politics. Discourse domains reflect which area the investigation is primarily concerned with or focused on. Yet still the analysis of discourse is not confined by and limited to the above framework. At risk of sounding repetitive, it must once more be stressed that a discourse analysis concerns practically with any form of texts; be it written, spoken or visual, etc. A written and oral discourse, both viewed as a language and social reality can be portrayed, investigated, and analyzed by deploying various research approaches. These approaches include (despite being not limited to): (1) Content Analysis, (2) Grounded Theory, (3) Ethnography of communication, (4) Genre Analysis, (5) Ethnomethodological Conversation Analysis (CA), (6) Semiotic, (7) Pragmatics, (8) Critical discourse analysis (CDA), (9) Functional Pragmatic Method, (10) Hermeneutics, (11) Mediated, and (12) Multimodal approaches.



Multimodal Discourse Analysis


Multimodal Discourse Analysis
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Author : Kay O'Halloran
language : en
Publisher: A&C Black
Release Date : 2004-03-01

Multimodal Discourse Analysis written by Kay O'Halloran and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-01 with Language Arts & Disciplines categories.


This book brings together cutting-edge research on multimodal texts and the "discourses" generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.



How To Do Critical Discourse Analysis


How To Do Critical Discourse Analysis
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Author : David Machin
language : en
Publisher: SAGE
Release Date : 2023-02-25

How To Do Critical Discourse Analysis written by David Machin and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-25 with Language Arts & Disciplines categories.


Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need. Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples. Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act. This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis. David Machin is Professor of Linguistics at Shanghai International Studies University. Andrea Mayr is an Associate Professor at Zayed University.



New Directions In The Analysis Of Multimodal Discourse


New Directions In The Analysis Of Multimodal Discourse
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Author : Terry D. Royce
language : en
Publisher: Routledge
Release Date : 2013-01-11

New Directions In The Analysis Of Multimodal Discourse written by Terry D. Royce and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Language Arts & Disciplines categories.


New Directions in the Analysis of Multimodal Discourse offers a comprehensive international view of multimodal discourse and presents new directions for research and application in this growing field. With contributions from top scholars around the world, this work opens up the field of multimodal discourse analysis as it covers a wide range of interests such as computational linguistics, education, ideology, and media discourse. The range and scope of the chapters in this book provide groundbreaking insights into exploring and accounting for the various facets of multimodality in a range of texts and contexts. Initial chapters specifically aim to tackle theoretical issues, while subsequent chapters focus on important research areas such as writing and graphology, genre, ideology, computational concordancing, literacy, and cross cultural and cross linguistic issues. In the final chapters, an emphasis is placed on the educational implications of multimodality in first and second language contexts, a particularly new and interesting contribution.