A Study On Role Of Sales Promotion On Consumer Planned Purchase Behavior
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A Study On Role Of Sales Promotion On Consumer Planned Purchase Behavior
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Author : T. P. S. Kandra
language : en
Publisher:
Release Date : 2019
A Study On Role Of Sales Promotion On Consumer Planned Purchase Behavior written by T. P. S. Kandra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
In present scenario consumers' are king of the market and marketers taking advantage to understand behavior of consumers' though they can capture market in terms of market share or number of buyer's. Promotional activities are playing major role to make huge change in sales figures. Promotional mix carrying 5 different tools to attract consumer but researcher believe sales promotional activities are directly make impact on consumer's planned purchase behavior. Through this research paper researcher trying to provide necessary information about the role of sales promotion on planned buying behavior of the consumers with the reference of apparel industry under the brand of Future Lifestyle Fashion named- Central, Brand Factory and FBB (Fashion at Big Bazaar) respondents from Madhya Pradesh and Chhattisgarh states. Around 220 respondents helped to researcher through provided necessary information which was collected by the arranged questionnaire (questions are based on Likert Scale) and after tabulation applied t-test and ANOVAs. Researcher made few hypotheses based on the relationship between sales promotion and buying behavior, social surroundings and buying behavior and other factors influencing consumer's buying behavior. Outcome will help to understand the acceptance and rejection parameters of buying product by the consumers'
Effect Of Sales Promotion Activities On Consumer Buying Behaviour A Case Study Of Watanmal Group
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Author : Anthony Abaidoo
language : de
Publisher: GRIN Verlag
Release Date : 2017-09-25
Effect Of Sales Promotion Activities On Consumer Buying Behaviour A Case Study Of Watanmal Group written by Anthony Abaidoo and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Business & Economics categories.
Wissenschaftliche Studie aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, , Sprache: Deutsch, Abstract: The study sought to assess the effect of sales promotion activities on consumer buying behaviour by using Watanmal Group as a case study. The study used both quantitative and qualitative research techniques. In achieving the research objectives both primary and secondary data was used. The primary data was collected through questionnaires. Using a simple random technique 20 employees and 80 customers of Watanmal Group were interviewed. The findings of the study showed that all respondents (100%) are aware of the sales promotion strategy of Watanmal Group. Majority of respondents (48%) are more aware of Buy-one-get-one free promotional strategy and 24% are also aware of free sample promotional strategy. Results from the study showed that, the most effective promotional strategy is the use of Buy-one-get-one free strategy (58%), followed by free sample (22%) and price discounts (15%). Using a 5 point likert scale technique anchored on 1 – Strongly Disagree, 2- Disagree, 3- Uncertain, 4- Agree, and 5- Strongly Agree, the study found that, sales promotion strategy influence consumer behaviour. The study recommend strongly that Watanmal Group should increase their sales promotion strategies in order to increase their sales and market share since it was found that sales promotion influence the purchase pattern of consumers.
Sales Promotion
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Author : Julian Cummins
language : en
Publisher: Kogan Page Publishers
Release Date : 2010-04-03
Sales Promotion written by Julian Cummins and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-03 with Business & Economics categories.
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Promotion Dynamics
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Author : Scott A. Neslin
language : en
Publisher: Now Publishers Inc
Release Date : 2009
Promotion Dynamics written by Scott A. Neslin and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Promotion Dynamics presents a comprehensive overview of the various dynamic effects of sales promotions.
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations
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Author : Gbadamosi, Ayantunji
language : en
Publisher: IGI Global
Release Date : 2016-05-31
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations written by Gbadamosi, Ayantunji and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-31 with Business & Economics categories.
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
1989 National Promotion Study
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Author : United Marketing Services (Lubbock, Tex.)
language : en
Publisher:
Release Date : 1989*
1989 National Promotion Study written by United Marketing Services (Lubbock, Tex.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989* with Sales promotion categories.
Analysis Of Sales Promotion Effects On Household Purchase Behavior
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Author : Linda Harmina Teunter
language : en
Publisher:
Release Date : 2002
Analysis Of Sales Promotion Effects On Household Purchase Behavior written by Linda Harmina Teunter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Consumer Behavior
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Author : Stefan Hoffmann
language : en
Publisher: Springer Nature
Release Date : 2023-01-03
Consumer Behavior written by Stefan Hoffmann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-03 with Business & Economics categories.
Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.
Impact Of Promotional Activities On Organizations Sales
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Author : Sanjeev Pradhan
language : en
Publisher: GRIN Verlag
Release Date : 2018-05-09
Impact Of Promotional Activities On Organizations Sales written by Sanjeev Pradhan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-09 with Business & Economics categories.
Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Ass. Professor, , course: Management and IT, language: English, abstract: Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services. The purpose of the study is to determine the impact of promotional activities of NTC and Ncell. Promotion is a comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion. In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market. More over competitors constantly try to win over others. In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught by competitors. The purpose of this research study is to determine the impact of promotional activities on the company sales. The research will be limited to NTC and NCell. After initial exploratory research to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior, attitudes towards promotions, and the effects of promotional activities on consumer purchasing behavior which creates impact on the company’s sales. The data is collected on a primary and secondary basis. The secondary data are collected from websites, visiting the Nepal Telecom Office and Ncell office. And the primary data are collected from the user of NTC and Ncell products. The first version of questionnaire was given to 10 students of Modern Nepal College randomly. And the questionnaire was updated as per the respondents’ suggestions and to decrease the likelihood of errors. Sample data was the collected and then the collected data was analyzed using statistical tools. The result were then reviewed to determine the impact of promotional activities on the company sales, the effectiveness of promotional activities, attractiveness of promotional activities.
Research On Marketing And Consumer Behavior
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Author : Danes Jaya Negara
language : en
Publisher: Penerbit NEM
Release Date : 2023-02-09
Research On Marketing And Consumer Behavior written by Danes Jaya Negara and has been published by Penerbit NEM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-09 with Business & Economics categories.