An Inductive Fuzzy Classification Approach Applied To Individual Marketing
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An Inductive Fuzzy Classification Approach Applied To Individual Marketing
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Author : Michael Kaufmann
language : en
Publisher:
Release Date : 2008
An Inductive Fuzzy Classification Approach Applied To Individual Marketing written by Michael Kaufmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Inductive Fuzzy Classification In Marketing Analytics
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Author : Michael Kaufmann
language : en
Publisher: Springer
Release Date : 2014-06-04
Inductive Fuzzy Classification In Marketing Analytics written by Michael Kaufmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-04 with Business & Economics categories.
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.
Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications
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Author : Meier, Andreas
language : en
Publisher: IGI Global
Release Date : 2012-01-31
Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications written by Meier, Andreas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-31 with Computers categories.
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Supply Chain Management Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2012-12-31
Supply Chain Management Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-31 with Business & Economics categories.
In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.
Marketing Intelligent Systems Using Soft Computing
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Author : Jorge Casillas
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-30
Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Computers categories.
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
Smart Urban Logistics
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Author : Jhonny Pincay Nieves
language : en
Publisher: Springer Nature
Release Date : 2022-11-07
Smart Urban Logistics written by Jhonny Pincay Nieves and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-07 with Computers categories.
Last-mile delivery in cities, where the main problems are the traffic situation and ensuring access to customers’ homes while maintaining their privacy, poses a substantial logistical challenge. This book explores how the service area of mobility, especially last-mile delivery, can be improved and smartified. It demonstrates how a design science method and a transdisciplinary approach have been used to create a traffic area analysis tool that can accommodate the uncertainty and incompleteness of geospatial data; a linguistic traffic merging tool; and a customer classifier. In terms of developing the optimization artifacts, the socio-economic and logistical aspects of cities were considered and fuzzy logic and nature-inspired swarm intelligence (fuzzy ant colony optimization) were applied as basic principles. Pursuing a transdisciplinary approach, the book offers both practical know-how from the industry and theoretical findings, making it a valuable asset for researchers and practitioners in the fields of mobility and logistics.
Granular Knowledge Cube
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Author : Alexander Denzler
language : en
Publisher: Springer
Release Date : 2019-06-17
Granular Knowledge Cube written by Alexander Denzler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-17 with Computers categories.
This book introduces a novel type of expert finder system that can determine the knowledge that specific users within a community hold, using explicit and implicit data sources to do so. Further, it details how this is accomplished by combining granular computing, natural language processing and a set of metrics that it introduces to measure and compare candidates’ suitability. The book describes profiling techniques that can be used to assess knowledge requirements on the basis of a given problem statement or question, so as to ensure that only the most suitable candidates are recommended. The book brings together findings from natural language processing, artificial intelligence and big data, which it subsequently applies to the context of expert finder systems. Accordingly, it will appeal to researchers, developers and innovators alike.
The Fora Framework
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Author : Edy Portmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-30
The Fora Framework written by Edy Portmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-30 with Business & Economics categories.
Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.
Visioning And Engineering The Knowledge Society A Web Science Perspective
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Author : Miltiadis D. Lytras
language : en
Publisher: Springer
Release Date : 2009-09-16
Visioning And Engineering The Knowledge Society A Web Science Perspective written by Miltiadis D. Lytras and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-16 with Computers categories.
It is a great pleasure to share with you the Springer LNCS proceedings of the Second World Summit on the Knowledge Society, WSKS 2009, organized by the Open - search Society, Ngo, http://www.open-knowledge-society.org, and held in Samaria Hotel, in the beautiful city of Chania in Crete, Greece, September 16–18, 2009. The 2nd World Summit on the Knowledge Society (WSKS 2009) was an inter- tional scientific event devoted to promoting dialogue on the main aspects of the knowledge society towards a better world for all. The multidimensional economic and social crisis of the last couple of years has brought to the fore the need to discuss in depth new policies and strategies for a human centric developmental processes in the global context. This annual summit brings together key stakeholders involved in the worldwide development of the knowledge society, from academia, industry, and government, including policy makers and active citizens, to look at the impact and prospects of - formation technology, and the knowledge-based era it is creating, on key facets of l- ing, working, learning, innovating, and collaborating in today’s hyper-complex world. The summit provides a distinct, unique forum for cross-disciplinary fertilization of research, favoring the dissemination of research on new scientific ideas relevant to - ternational research agendas such as the EU (FP7), OECD, or UNESCO. We focus on the key aspects of a new sustainable deal for a bold response to the multidimensional crisis of our times.
Fuzzy Optimization And Multi Criteria Decision Making In Digital Marketing
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Author : Kumar, Anil
language : en
Publisher: IGI Global
Release Date : 2015-10-27
Fuzzy Optimization And Multi Criteria Decision Making In Digital Marketing written by Kumar, Anil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-27 with Business & Economics categories.
Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher