An Introduction To Consumer Behaviour And Marketing
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Introduction To Consumer Behaviour
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Author : Pierre Joubert
language : en
Publisher: Juta and Company Ltd
Release Date : 2010-11
Introduction To Consumer Behaviour written by Pierre Joubert and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11 with Consumer behavior categories.
Consumers and their behaviour is an important dynamic for any business to understand if it wishes to succeed. Consumers increasingly exert influence on businesses through their buying behaviour. Understanding consumer behaviour is therefore imperative as it informs businesses how to plan their marketing activities and sustain themselves as commercially viable and useful entities. The book has been written to meet the needs of most course outlines of southern African universities, universities of technology and private colleges. While providing the student with a thorough theoretical grounding in consumer behaviour, the book moves swiftly into southern African marketing and business scenarios, and focuses on current and future issues, both nationally and internationally. Key features and benefits: Text and layout is well-structured to guide and assist the learning process; Southern African case studies, applications and research findings ensure local relevance; International case studies, applications and research findings broaden the scope and variety; Self-assessment questions challenge students to engage with the material. The authors are well-known in the industry and have a wealth of experience in the marketing and consumer related environments.
An Introduction To Consumer Behaviour
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Author : Pallavi Singh
language : en
Publisher: Academic Guru Publishing House
Release Date : 2023-12-27
An Introduction To Consumer Behaviour written by Pallavi Singh and has been published by Academic Guru Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-27 with Study Aids categories.
‘An Introduction to Consumer Behaviour’ offers a comprehensive exploration of the intricate world of consumer psychology and decision-making processes. Authored with clarity and expertise, the book delves into the myriad factors influencing how individuals perceive, evaluate, and ultimately choose products and services in the marketplace. With a focus on bridging theory and practical applications, the book introduces readers to fundamental concepts in consumer behaviour, including motivation, perception, learning, and attitude formation. It navigates through the complexities of social and cultural influences, shedding light on how these elements shape consumer choices. The author skillfully incorporates real-world examples and case studies to illustrate key principles, fostering a deeper understanding of consumer behaviour dynamics. Notably, the book goes beyond theoretical frameworks, addressing the impact of digitalization and evolving market trends on consumer decision-making. It equips readers with tools to analyze and predict consumer behaviour in a rapidly changing landscape. Ideal for students and professionals in marketing, psychology, and business, ‘An Introduction to Consumer Behaviour’ serves as an invaluable resource for unravelling the intricacies of consumer choices, making it an essential read for anyone seeking a comprehensive grasp of the field.
An Introduction To Consumer Behaviour And Marketing
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Author : Michael R. Solomon
language : en
Publisher:
Release Date : 2004
An Introduction To Consumer Behaviour And Marketing written by Michael R. Solomon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Consumer behavior categories.
An Introduction To Consumer Behavior
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Author : James U. McNeal
language : en
Publisher: John Wiley & Sons
Release Date : 1973
An Introduction To Consumer Behavior written by James U. McNeal and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.
Introduction To Consumer Behaviour
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Author : Dr. Shruti Sudha Mishra
language : en
Publisher: Academic Guru Publishing House
Release Date : 2023-11-20
Introduction To Consumer Behaviour written by Dr. Shruti Sudha Mishra and has been published by Academic Guru Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-20 with Study Aids categories.
“Introduction to Consumer Behaviour” is a thorough and incisive examination of the complex environment that regulates consumers’ decisions and actions in the marketplace. This book, written by specialists in the area, is an invaluable resource for students, professionals, and anyone interested in understanding the dynamics that drive consumer decision-making. The book starts with a basic introduction of the major principles and theories behind consumer behaviour. Readers will learn about the psychological, sociological and cultural elements that influence how people perceive, assess, and react to different goods and services. This basic information lays the groundwork for a more in-depth investigation of the many facets of consumer choice processes. Beyond theory, the book engages readers with real-world examples and case studies that bring consumer behaviour concepts to life. Each chapter provides practical insights that bridge the gap between academic principles and daily experiences in the marketplace, whether it is studying the influence of cultural subtleties on purchase choices or deconstructing the function of advertising in creating customer views. This book’s comprehensive approach to the topic is one of its most notable aspects. It goes beyond standard viewpoints by incorporating the most recent research and consumer behaviour trends. The book represents the dynamic of the subject and gives readers with modern insights to traverse the ever-changing environment of consumer markets, from the effect of digital technology to the rising demands of socially aware customers.
Advanced Introduction To Consumer Behavior Analysis
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Author : Gordon Foxall
language : en
Publisher: Edward Elgar Publishing
Release Date : 2017-05-26
Advanced Introduction To Consumer Behavior Analysis written by Gordon Foxall and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-26 with categories.
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Consumer Behavior
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Author : Ayalla Ruvio
language : en
Publisher: John Wiley & Sons
Release Date : 2023-02-01
Consumer Behavior written by Ayalla Ruvio and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-01 with Business & Economics categories.
In Consumer Behavior Insights, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior Insights is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
Consumer Behaviour In Food And Healthy Lifestyles
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Author : Isaac K. Ngugi
language : en
Publisher: CABI
Release Date : 2020-07-09
Consumer Behaviour In Food And Healthy Lifestyles written by Isaac K. Ngugi and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-09 with Business & Economics categories.
This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
Consumer Profiles Rle Consumer Behaviour
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2014-12-05
Consumer Profiles Rle Consumer Behaviour written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-05 with Business & Economics categories.
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Psychological Foundations Of Marketing
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Author : Allan J Kimmel
language : en
Publisher: Routledge
Release Date : 2018-01-12
Psychological Foundations Of Marketing written by Allan J Kimmel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-12 with Business & Economics categories.
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.