Applications Of Artificial Intelligence In International Marketing
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Applications Of Artificial Intelligence In International Marketing
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Author : Neophytos Kathitziotis
language : en
Publisher: GRIN Verlag
Release Date : 2009-12-10
Applications Of Artificial Intelligence In International Marketing written by Neophytos Kathitziotis and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-10 with Artificial intelligence categories.
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, University of Hamburg, language: English, abstract: In trying to achieve its main aim this study has set the following objectives: 1 Identifythe main advantages and disadvantages linked with the use of artificial intelligence methods in international marketing 2 Evaluate critically the applications of artificial intelligence methods in international marketing and compare them to alternative statistical ones 3 Explorethe whole process of implementing artificial intelligence methods from a holistic perspective, thus covering context and non-context related factors, and additionally accounting for the international perspective of marketing. 4 Formulaterecommendations for further research and algorithms of how to practically employ artificial intelligence methods in solving tasks in international marketing. It would be a mistake for the reader to view each of the stated research objectives as separate, unrelated activities. The answers to these objectives will consequently provide information for the achievement of the research aim which is to gain insight into the efficiency and practical implementation of artificial intelligence methods in international marketing.
Handbook Of Research On Applied Ai For International Business And Marketing Applications
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Author : Christiansen, Bryan
language : en
Publisher: IGI Global
Release Date : 2020-09-25
Handbook Of Research On Applied Ai For International Business And Marketing Applications written by Christiansen, Bryan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-25 with Business & Economics categories.
Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
Artificial Intelligence For Marketing Management
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Author : Park Thaichon
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-10
Artificial Intelligence For Marketing Management written by Park Thaichon and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-10 with Business & Economics categories.
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Artificial Intelligence In Marketing
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Author : K. Sudhir
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-03-13
Artificial Intelligence In Marketing written by K. Sudhir and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-13 with Business & Economics categories.
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
Artificial Intelligence For Marketing
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Author : Jim Sterne
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-14
Artificial Intelligence For Marketing written by Jim Sterne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Business & Economics categories.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
The Use Of Artificial Intelligence In Digital Marketing
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Author : Sandrina Teixeira
language : en
Publisher: Business Science Reference
Release Date : 2023-10
The Use Of Artificial Intelligence In Digital Marketing written by Sandrina Teixeira and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10 with Artificial intelligence categories.
"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--
Impact Of Icts On Event Management And Marketing
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Author : Birdir, Kemal
language : en
Publisher: IGI Global
Release Date : 2020-12-04
Impact Of Icts On Event Management And Marketing written by Birdir, Kemal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-04 with Business & Economics categories.
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Applications Of Artificial Intelligence In Business Education And Healthcare
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Author : Allam Hamdan
language : en
Publisher: Springer Nature
Release Date : 2021-07-12
Applications Of Artificial Intelligence In Business Education And Healthcare written by Allam Hamdan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-12 with Technology & Engineering categories.
This book focuses on the implementation of Artificial Intelligence in Business, Education and Healthcare, It includes research articles and expository papers on the applications of Artificial Intelligence on Decision Making, Entrepreneurship, Social Media, Healthcare, Education, Public Sector, FinTech, and RegTech. It also discusses the role of Artificial Intelligence in the current COVID-19 pandemic, in the health sector, education, and others. It also discusses the impact of Artificial Intelligence on decision-making in vital sectors of the economy.
The Effect Of Information Technology On Business And Marketing Intelligence Systems
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Author : Muhammad Alshurideh
language : en
Publisher: Springer Nature
Release Date : 2023-03-12
The Effect Of Information Technology On Business And Marketing Intelligence Systems written by Muhammad Alshurideh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-12 with Computers categories.
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
Artificial Intelligence Business Applications
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Author : Oliver Tensor
language : en
Publisher: Smart Creative Publishing
Release Date : 2020-10-17
Artificial Intelligence Business Applications written by Oliver Tensor and has been published by Smart Creative Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-17 with categories.
Do you want to learn the progress made in the web marketing space and how you can exploit it for your marketing strategies? Do you want to gain an edge over your business's competitors? If you want to know how Artificial Intelligence Technology can give your business a major performance boost, then keep reading. The Fourth Industrial Revolution is upon us, led by the Artificial Intelligence technology and setting the humankind for a global social transformation. The powerful applications of AI have already transformed our daily lives. Tools such as virtual personal and home assistants (like Siri in Apple Pods and Alexa in Amazon Echo) have become everyday usage products. Moreover, our digital lives have inundated organizations with astronomical volumes of data with hidden treasures of valuable insights. This information can be uncovered with the use of big data analytics and applied in combination with the Artificial Intelligence technology to increase your business performance efficiency. Learning to incorporate the Artificial Intelligence applications, Machine Learning, and Big Data Analytics in line with your company's domain can only give your business positive results. Our aim with this book is to provide you a 360 view of the fundamentals and importance of Artificial Intelligence Technology. You Will Learn: The Fundamentals of Artificial Intelligence and Machine Learning Applications, and Why are They so Important in the World Today. Gain an In-depth Understanding of 12 of the Most Popular Artificial Intelligence Tools in the Market, in an Easy to Understand and Colloquial Language. The Science of Big Data and How Companies are Increasingly Employing Good Analytical Tools to Makes Sense of an Estimated 1.7 MB of Data that will be Generated per Second per Person by 2020. What Different Types of Machine Learning Algorithms are and How They Work to Make Machines Able to Learn and Train themselves with Repeated Use. Even if you are a beginner, you will be armed to make sound personal and professional technological choices. Would You Like to Know More? Download Now to get access to Artificial Intelligence power.