Buzz A Era Do Marketing Viral
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Buzz A Era Do Marketing Viral
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Author :
language : en
Publisher: Editora Cultrix
Release Date :
Buzz A Era Do Marketing Viral written by and has been published by Editora Cultrix this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Connected Marketing
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Author : Justin Kirby
language : en
Publisher: Elsevier
Release Date : 2006
Connected Marketing written by Justin Kirby and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.
The Anatomy Of Buzz Revisited
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Author : Emanuel Rosen
language : en
Publisher: Crown Currency
Release Date : 2009-02-24
The Anatomy Of Buzz Revisited written by Emanuel Rosen and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-24 with Business & Economics categories.
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Rediscovering The Essentiality Of Marketing
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Author : Luca Petruzzellis
language : en
Publisher: Springer
Release Date : 2016-06-27
Rediscovering The Essentiality Of Marketing written by Luca Petruzzellis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-27 with Business & Economics categories.
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Buzzmarketing
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Author : Mark Hughes
language : en
Publisher: Penguin
Release Date : 2005-07-07
Buzzmarketing written by Mark Hughes and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-07 with Business & Economics categories.
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Buzz
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Author : Marian Salzman
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-25
Buzz written by Marian Salzman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-25 with Business & Economics categories.
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Viral Marketing
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Author : Adam Torbert
language : en
Publisher:
Release Date : 2019-09-12
Viral Marketing written by Adam Torbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-12 with categories.
★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★ Content is the cornerstone of effective viral marketing, there's no way around that. If you wish to draw in a bunch of traffic from various places while you are still young, then viral content is the way to go. However, the majority of people who have a go at viral marketing don't really have a clue about how to make things happen and they overlook the fact that niche networks already exist. Fortunately for you, you don't need to waste your time because this book will provide you with the essence of viral marketing so that you can know which kind of content goes viral each and every day. In this book, you can expect to learn: -The reason why content goes viral -What it takes for viral marketing to be successful -How to draw in a bunch of sources from all around the web -How to make the most out of your viral marketing while doing less work -And a lot more... Anyone can achieve some kind of viral outcome on the internet as long as the right knowledge is used, and that is what this book is all about. Doing something of a viral nature is a worthwhile life goal for anyone to accomplish at least once. If you're ready to discover a shortcut which can allow you to gain followers much more quickly, then scrolling over to the buy button and clicking it the first step towards that.
How To Go Viral In The Marketing World
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Author : Erin Lovett
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-04
How To Go Viral In The Marketing World written by Erin Lovett and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-04 with categories.
Viral marketing buzz occurs daily, in normal, unspectacular circumstances and when you least anticipate it. The grapevine, rumours, the whispers in your ear are what buzz is all about. Those little flecks of information that individuals share over a cup of java....the outrageous occurrence that somebody just saw and can't wait to describe or the unbelievably cool product that a acquaintance of a friend just purchased are the body and soul of buzz...and buzz marketing or viral marketing, depending upon what you wish to call it. More...Inside! This Book gives you all the insights into the marketing strategies and helps your business go viral!
Viral Marketing Within Social Networking Sites The Creation Of An Effective Viral Marketing Campaign
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Author : Sven Wilde
language : en
Publisher: Diplomica Verlag
Release Date : 2013-06
Viral Marketing Within Social Networking Sites The Creation Of An Effective Viral Marketing Campaign written by Sven Wilde and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Business & Economics categories.
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.
Globalized Consumer Insights In The Digital Era
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Author : Sahin, Fatih
language : en
Publisher: IGI Global
Release Date : 2024-03-05
Globalized Consumer Insights In The Digital Era written by Sahin, Fatih and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Business & Economics categories.
As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.