Come Pensano I Consumatori Quello Che Il Cliente Non Dice E La Concorrenza Non Sa
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Come Pensano I Consumatori Quello Che Il Cliente Non Dice E La Concorrenza Non Sa
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Author : Gerald Zaltman
language : it
Publisher:
Release Date : 2003
Come Pensano I Consumatori Quello Che Il Cliente Non Dice E La Concorrenza Non Sa written by Gerald Zaltman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Lavapiubianco Biz Marketing Business E Web
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Author : Lorenzo Montagna
language : it
Publisher: Tecniche Nuove
Release Date : 2004
Lavapiubianco Biz Marketing Business E Web written by Lorenzo Montagna and has been published by Tecniche Nuove this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Neuromarketing For Dummies
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Author : Mariano Diotto
language : it
Publisher: HOEPLI EDITORE
Release Date : 2023-06-30T00:00:00+02:00
Neuromarketing For Dummies written by Mariano Diotto and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-30T00:00:00+02:00 with Business & Economics categories.
Il neuromarketing è un nuovo campo di studio in cui i ricercatori indagano le risposte del cervello dei consumatori ai messaggi pubblicitari. Le neuroscienze, la semiotica, la psicologia sociale, la psicologia della comunicazione e l’economia comportamentale oggi forniscono nuovi modi di rispondere all’antica domanda: perché i consumatori acquistano? Neuromarketing for Dummies va oltre le mode del momento per spiegare le ultime scoperte scientifiche in questo campo di ricerca, mostrando alle aziende, ai marketer, ai pubblicitari e ai creativi come funziona davvero il neuromarketing e come possono usarlo a proprio vantaggio.
Il Sesso Del Cervello
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Author : Catherine Vidal
language : it
Publisher: EDIZIONI DEDALO
Release Date : 2020-06-01
Il Sesso Del Cervello written by Catherine Vidal and has been published by EDIZIONI DEDALO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-01 with Medical categories.
È vero che l’uomo e la donna hanno differenze biologiche innate? Le donne sono “programmate” per pensare ai figli e avere abilità sociali più sviluppate, il cervello maschile è invece più portato al ragionamento razionale… Oppure no?
Socialing Un Nuovo Equilibrio Tra Consumatori Imprese E Mercati
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Author : Andrea Farinet
language : it
Publisher: FrancoAngeli
Release Date : 2015-08-27T00:00:00+02:00
Socialing Un Nuovo Equilibrio Tra Consumatori Imprese E Mercati written by Andrea Farinet and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27T00:00:00+02:00 with Business & Economics categories.
1420.1.171
Marketing Felicit E Nuove Pratiche Di Consumo Fra Sharing Baratto E Accesso
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Author : Fulvio Fortezza
language : it
Publisher: FrancoAngeli
Release Date : 2015-01-08T00:00:00+01:00
Marketing Felicit E Nuove Pratiche Di Consumo Fra Sharing Baratto E Accesso written by Fulvio Fortezza and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-08T00:00:00+01:00 with Business & Economics categories.
365.1091
Stop The Scroll
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Author : Gianluigi Bonanomi
language : it
Publisher: Ledizioni
Release Date : 2020-09-03
Stop The Scroll written by Gianluigi Bonanomi and has been published by Ledizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-03 with Self-Help categories.
La comunicazione digitale ha regole e logiche proprie: si può pescare dal mondo della pubblicità e del copywriting, dalla negoziazione e dalla persuasione, addirittura della psicologia e dalla neurologia, dalle scienze comportamentali e dalla fotografia, ma occorre calibrare tutto per canali e pubblici specifici.Questo libro racconta genesi, applicazione ed esempi riguardanti il metodo O.P.E.R.A. (ideato dall’autore Gianluigi Bonanomi), pensato per dare un modello facilmente replicabile a chi vuole creare contenuti online, sui social media in particolare.Ogni capitolo sviscera una delle lettere dell’acronimo O.P.E.R.A.: (O) si parla di obiettivi della comunicazione, (P) di come individuare il perché – il problema o il pain – dei lettori, (E) della parte emozionale e (R) di quella razionale della comunicazione – che conta per il 95% – (A) per concludere con un’efficace chiamata all’azione.Il testo è sostenuto da evidenze scientifiche prese dal mondo del neuromarketing e completato da decine di esempi.
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Unlocking The Customer Value Chain
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Author : Thales S. Teixeira
language : en
Publisher: Currency
Release Date : 2019-02-19
Unlocking The Customer Value Chain written by Thales S. Teixeira and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-19 with Business & Economics categories.
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.
Principles Of Marketing
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Author : Gary M. Armstrong
language : en
Publisher:
Release Date : 2018
Principles Of Marketing written by Gary M. Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer relations categories.
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.