Consumer And Organizational Behavior In The Age Of Ai
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Consumer And Organizational Behavior In The Age Of Ai
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Author : Wongmahesak, Kittisak
language : en
Publisher: IGI Global
Release Date : 2024-08-30
Consumer And Organizational Behavior In The Age Of Ai written by Wongmahesak, Kittisak and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-30 with Business & Economics categories.
The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects of business and life. To manage human resources more effectively, understanding the intersection of consumer behavior and organizational management has never been more crucial. By synthesizing the latest research and practical applications, managers will be equipped with the tools necessary to lead and innovate in their respective fields. Consumer and Organizational Behavior in the Age of AI represents a comprehensive and interdisciplinary effort to provide a deep understanding of these dynamics, offering strategies to address challenges, plan strategically, execute effectively, and measure performance for continuous improvement across public, private, and civil society sectors. Covering topics such as crisis management, firm strategy, and purchase intention, this book is an excellent resource for organizational leaders, managers, human resource managers, academicians, graduate and postgraduate students, educators, and more.
Navigating Organizational Behavior In The Digital Age With Ai
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Author : Özsungur, Fahri
language : en
Publisher: IGI Global
Release Date : 2024-12-05
Navigating Organizational Behavior In The Digital Age With Ai written by Özsungur, Fahri and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-05 with Business & Economics categories.
Artificial Intelligence (AI) has evolved from a futuristic concept into a powerful force that is transforming industries and organizations across the globe. The impact of AI on organizational behavior, leadership, talent management, ethics, and strategic decision-making is profound, especially within the corporate landscape. As organizations adapt to the digital age, understanding how AI reshapes key areas of management is critical for staying competitive and innovative. Navigating Organizational Behavior in the Digital Age With AI provides a comprehensive exploration of AI's integration within organizations, covering its influence on decision-making, conflict resolution, performance management, diversity, and ethics. This book offers valuable insights into AI's role in shaping modern work environments, enhancing talent acquisition, and driving inclusive workplaces. It serves as a vital resource for academics, researchers, corporate leaders, HR professionals, and policymakers seeking to understand AI's broader impact on organizational practices and its implications for the future of work.
Public Governance Practices In The Age Of Ai
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Author : Wongmahesak, Kittisak
language : en
Publisher: IGI Global
Release Date : 2025-03-13
Public Governance Practices In The Age Of Ai written by Wongmahesak, Kittisak and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-13 with Political Science categories.
Advances in digital technology have driven public administration from new public administration (public administration 3.0) to digital public administration (public administration 4.0). In the same way, advances in artificial intelligence (AI) technology have driven digital public administration (public administration 4.0) into super smart society (public administration 5.0). With official recognition of its existence as a separate era, it can be said that AI is an important condition causing significant changes to public administration. Therefore, understanding it both in theory and in practice is very important. Public Governance Practices in the Age of AI explores the evolution of public administration in the digital age, highlighting the shift from traditional governance models to AI-driven public administration 5.0. It examines the transformative role of artificial intelligence in shaping policies, decision-making, and service delivery, offering insights into both theoretical frameworks and practical applications. Covering topics such as local administrative organizations, public participation, and global digital education, this book is an excellent resource for public administrators, public managers, educators, researchers, professionals, scholars, academicians, and more.
Competing In The Age Of Ai
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Author : Marco Iansiti
language : en
Publisher: Harvard Business Press
Release Date : 2020-01-07
Competing In The Age Of Ai written by Marco Iansiti and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Business & Economics categories.
"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-03-26
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-26 with Business & Economics categories.
In an era characterized by data abundance and technological advancements, marketing is undergoing a profound transformation. The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. Insights from marketing, technology, psychology and ethics offer a holistic perspective on the integration of AI in marketing, enabling the implementation of AI-driven strategies for enhanced consumer engagement and data-informed decision-making. Decoding Consumer Behavior Using the Insight Equation and AI Marketing explores the historical context, technology, applications and ethical considerations of AI in marketing. It covers the historical evolution of marketing and consumer behavior, dives into the mechanics of AI and data analytics, explores the psychology behind consumer choices and investigates the practical implementation of AI technologies in marketing strategies. Covering topics such as brand storytelling, music recommendation systems, and green energy, this book is an excellent resource for marketing professionals, digital marketers, data analysts, data scientists, business owners, ethics and privacy professionals, technology enthusiasts, scholars, academicians, and more.
Digital Leadership For Sustainable Higher Education
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Author : Saad, Wan Zuhainis
language : en
Publisher: IGI Global
Release Date : 2025-06-04
Digital Leadership For Sustainable Higher Education written by Saad, Wan Zuhainis and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-04 with Education categories.
Higher Education management and academics are currently faced with the task of balancing a market and competition-based education versus values- based education, as people trudge through the Anthropocene era when humans have a substantial impact on the planet. The holistic and comprehensive nature of higher education that aims to instill a range of ethical, moral, and social values in students is paramount. The graduates that enter the workforce must unfailingly become responsible members of society and inadvertently contribute to the nation’s prosperity and global harmony. Strong leadership and the agency to keep learning are unavoidable. Furthermore, the vast technological advances may drive practices that prioritize social responsibility, sustainability, and well-being. Digital Leadership for Sustainable Higher Education presents key parameters for transforming higher education in response to the significant and unforeseen changes in the educational landscape. It explores the vast technological advances together with the complexities of the higher education ecosystem and proposes ways to uphold purpose-driven practices. Covering topics such as digital health, credentialing, and nurturing empathy, this book is an excellent resource for educators, higher education leaders, technologists, sustainability experts, professionals, researchers, scholars, academicians, and more.
Exploiting Machine Learning For Robust Security
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Author : Minakshi
language : en
Publisher: IGI Global
Release Date : 2025-04-16
Exploiting Machine Learning For Robust Security written by Minakshi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-16 with Computers categories.
In the digital world, ensuring robust security is critical as cyber threats become more sophisticated and pervasive. Machine learning can be used to strengthen cybersecurity and offer dynamic solutions that can identify, predict, and mitigate potential risks with unprecedented accuracy. By analyzing vast amounts of data, detecting patterns, and adapting to evolving threats, machine learning enables security systems to autonomously respond to anomalies and protect sensitive information in real-time. As technology advances, the integration of machine learning into security systems represents a critical step towards creating adaptive protection against the complex challenges of modern cybersecurity. Further research into the potential of machine learning in enhancing security protocols may highlight its ability to prevent cyberattacks, detect vulnerabilities, and ensure resilient defenses. Exploiting Machine Learning for Robust Security explores the world of machine learning, discussing the darknet of threat detection and vulnerability assessment, malware analysis, and predictive security analysis. Using case studies, it explores machine learning for threat detection and bolstered online defenses. This book covers topics such as anomaly detection, threat intelligence, and machine learning, and is a useful resource for engineers, security professionals, computer scientists, academicians, and researchers.
Ai Transparency And Organizational Change
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Author : Jamal, Abdelfattah
language : en
Publisher: IGI Global
Release Date : 2025-07-11
Ai Transparency And Organizational Change written by Jamal, Abdelfattah and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-11 with Computers categories.
Artificial intelligence (AI) reshapes the way organizations operate, offering transformations across industries. However, as AI systems become more integrated into decision-making processes, the need for transparency becomes critical. Transparent AI builds trust while ensuring ethical standards are upheld and regulatory compliance is met. This intersection demands organizational change, altering workflows, governance structures, and cultural norms. Understanding how transparency influences AI adoption and drives internal transformation is essential for organizations harnessing AI effectively. AI, Transparency, and Organizational Change explores the integration of AI into organizations, requiring greater transparency in decision-making processes and system design. It examines the organizational changes required to implement transparent AI practices, including shifts in culture, governance, and accountability structures. This book covers topics such as business governance, decision-making, and ethics and law, and is a useful resource for business owners, policymakers, academicians, researchers, and scientists.
European Consumers In The Digital Era
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Author : Małgorzata Bartosik-Purgat
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-18
European Consumers In The Digital Era written by Małgorzata Bartosik-Purgat and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Business & Economics categories.
Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers’ and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology.
Exploring The World With Blockchain Through Cryptotravel
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Author : Srivastava, Riktesh
language : en
Publisher: IGI Global
Release Date : 2024-12-03
Exploring The World With Blockchain Through Cryptotravel written by Srivastava, Riktesh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-03 with Business & Economics categories.
In recent years, blockchain technology has introduced great changes within the travel industry, revolutionizing everything from booking accommodations and flights to securing transactions and verifying identities. By offering a decentralized and transparent approach, blockchain is transforming the way we experience travel, making processes more efficient, reducing costs, and enhancing security. Understanding this innovative technology is imperative for promoting more inclusive, profitable, and equitable tourism ecosystems. Exploring the World With Blockchain Through Cryptotravel provides a comprehensive overview of this transformation. These chapters offer insightful analysis and practical examples to help readers understand the vast potential and applications of blockchain in nearly every aspect of travel. The book equips executives, entrepreneurs, professionals, academics, and researchers with the knowledge and insights needed to navigate and leverage blockchain's impact on the travel industry.