Corporate Discourse
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Corporate Discourse
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Author : Ruth Breeze
language : en
Publisher: A&C Black
Release Date : 2013-10-10
Corporate Discourse written by Ruth Breeze and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-10 with Language Arts & Disciplines categories.
Discurso corporativo examina las prácticas de comunicación de negocios desde la perspectiva del discurso, mirar en detalle la forma en que las empresas de todo el mundo se comunican con las personas, con otras entidades, colectivos y con el mundo en general. Tiene que ver con la comprensión de cómo funciona el lenguaje en contextos de negocios y cómo la identidad corporativa y de relaciones personales y profesionales se configuran a través del discurso. Usando una variedad de técnicas analíticas para examinar las diferentes formas de evidencia textual de las empresas que operan en varios sectores, este libro traza la evolución actual de discurso corporativo contra el complejo contexto de la globalización.
Corporate Discourse
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Author : Ruth Breeze
language : en
Publisher: Bloomsbury Academic
Release Date : 2013
Corporate Discourse written by Ruth Breeze and has been published by Bloomsbury Academic this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business communication categories.
Discourse Communication And The Enterprise
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Author : Giuliana Elena Garzone
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-01-29
Discourse Communication And The Enterprise written by Giuliana Elena Garzone and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-29 with Language Arts & Disciplines categories.
This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.
Digital Business Discourse
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Author : E. Darics
language : en
Publisher: Springer
Release Date : 2015-04-14
Digital Business Discourse written by E. Darics and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-14 with Language Arts & Disciplines categories.
This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.
Managing Language
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Author : Francesca Bargiela-Chiappini
language : en
Publisher: John Benjamins Publishing
Release Date : 1997-01-01
Managing Language written by Francesca Bargiela-Chiappini and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-01 with Language Arts & Disciplines categories.
The book attempts to answer the question: what do managers in multinational companies really do during meetings? Following fieldwork in three corporations in Britain and Italy, the picture that emerges is one that challenges the widespread understanding of meetings as boring, routine events in the life of an organisation. As the recordings analysed in the book show, organisational meanings and relations come into existence through verbal interaction; these are challenged and manipulated in a constant process of sense-making in search of coherence which engages managers in their daily work life. The pragmatics of pronominalisation, metaphors and discourse markers, as well as thematic development, reveal the dynamics of sense-making in both English and Italian. The 'native' perspective adopted in Part One of the book is complemented , in Part Two, by a contrastive study of the structural and pragmatic properties of meetings in the corporate and cultural contexts of the British and Italian multinationals, respectively. Finally, the intercultural dimension of corporate communication is vividly portrayed in the experience of managers of an Anglo-Italian joint venture examined in the concluding chapter.
The Ins And Outs Of Business And Professional Discourse Research
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Author : Glen Alessi
language : en
Publisher: Springer
Release Date : 2015-10-19
The Ins And Outs Of Business And Professional Discourse Research written by Glen Alessi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-19 with Language Arts & Disciplines categories.
Winner of the Association for Business Communication’s Distinguished Publication on Business Communication Award 2016 This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. Drawing on insights from LSP, ethnography and discourse analysis, it covers a wide range of issues, ranging from gaining access and collecting data to feeding results back in the form of recommendations to practitioners.
Business Discourse
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Author : Francesca Bargiela-Chiappini
language : en
Publisher: Springer
Release Date : 2013-07-25
Business Discourse written by Francesca Bargiela-Chiappini and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-25 with Language Arts & Disciplines categories.
This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
Business Discourse
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Author : Anna Trosborg
language : en
Publisher: Peter Lang
Release Date : 2005
Business Discourse written by Anna Trosborg and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today's globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings.
Handbook Of Business Discourse
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Author : Francesca Bargiela-Chiappini
language : en
Publisher: Edinburgh University Press
Release Date : 2009-05-12
Handbook Of Business Discourse written by Francesca Bargiela-Chiappini and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-12 with Language Arts & Disciplines categories.
The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.
Organizational Discourse
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Author : Renata Fox
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2004-10-30
Organizational Discourse written by Renata Fox and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-30 with Business & Economics categories.
This work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own special language to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations. This book bridges the gap between organizational studies and linguistics by analyzing the communications of today's top companies. The book describes a weekly Saturday morning meeting at Wal-Mart, evaluates IBM's commitment to success, and looks into the social role of high-caliber CEOs. Broken into seven parts, including management, media, and analysis, the study efficiently frames the importance of corporate communication.