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Corporate Discourse

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Corporate Discourse

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Author : Ruth Breeze
language : en
Publisher: A&C Black
Release Date : 2013-08-15

Corporate Discourse written by Ruth Breeze and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Language Arts & Disciplines categories.

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

Corporate Discourse

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Author : Ruth Breeze
language : en
Publisher: A&C Black
Release Date : 2013-08-15

Business Discourse

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Author : Francesca Bargiela-Chiappini
language : en
Publisher: Springer
Release Date : 2013-07-25

Business Discourse written by Francesca Bargiela-Chiappini and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-25 with Language Arts & Disciplines categories.

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.

Discourse Communication And The Enterprise

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Author : Giuliana Elena Garzone
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-01-29

Discourse Communication And The Enterprise written by Giuliana Elena Garzone and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-29 with Language Arts & Disciplines categories.

This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.

The Language Of Corporate Blogs

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Author : Katarzyna Fronczak
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2021-08-06

The Language Of Corporate Blogs written by Katarzyna Fronczak and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-06 with Computers categories.

This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.

Handbook Of Business Discourse

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Author : Francesca Bargiela-Chiappini
language : en
Publisher: Edinburgh University Press
Release Date : 2009-05-12

Handbook Of Business Discourse written by Francesca Bargiela-Chiappini and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-12 with Language Arts & Disciplines categories.

The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.

Metaphor And Gender In Business Media Discourse

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Author : V. Koller
language : en
Publisher: Springer
Release Date : 2004-05-25

Metaphor And Gender In Business Media Discourse written by V. Koller and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-25 with Language Arts & Disciplines categories.

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Digital Business Discourse

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Author : E. Darics
language : en
Publisher: Springer
Release Date : 2015-04-14

Digital Business Discourse written by E. Darics and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-14 with Language Arts & Disciplines categories.

This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.

The Cambridge Handbook Of Discourse Studies

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Author : Anna De Fina
language : en
Publisher: Cambridge University Press
Release Date : 2024-06-13

The Cambridge Handbook Of Discourse Studies written by Anna De Fina and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-13 with Language Arts & Disciplines categories.

Discourse studies, the study of the ways in which language is used in texts and contexts, is a fast-moving and increasingly diverse field. With contributions from leading and upcoming scholars from across the world, and covering cutting-edge research, this Handbook offers an up-to-date survey of Discourse Studies. It is organized according to perspectives and areas of engagement, with each chapter providing an overview of the historical development of its topic, the main current issues, debates and synergies, and future directions. The Handbook presents new perspectives on well-established themes such as narrative, conversation-analytic and cognitive approaches to discourse, while also embracing a range of up-to-the-minute topics from post-humanism to digital surveillance, recent methodological orientations such as linguistic landscapes and multimodal discourse analysis, and new fields of engagement such as discourses on race, religion and money.

Teaching Business Discourse

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Author : Cornelia Ilie
language : en
Publisher: Springer
Release Date : 2018-10-25

Teaching Business Discourse written by Cornelia Ilie and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-25 with Language Arts & Disciplines categories.

This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.

Corporate Discourse

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