Design Type
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Design With Type
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Author : Carl Dair
language : en
Publisher: University of Toronto Press
Release Date : 1982-01-01
Design With Type written by Carl Dair and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982-01-01 with Architecture categories.
Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.
Digital Type Design For Branding
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Author : Stephen Boss
language : en
Publisher: CRC Press
Release Date : 2018-01-17
Digital Type Design For Branding written by Stephen Boss and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-17 with Computers categories.
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
Type And Image
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Author : Philip B. Meggs
language : en
Publisher: John Wiley & Sons
Release Date : 1992-03-15
Type And Image written by Philip B. Meggs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-03-15 with Architecture categories.
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.
Typographic Systems Of Design
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Author : Kimberly Elam
language : en
Publisher: Princeton Architectural Press
Release Date : 2007-05-03
Typographic Systems Of Design written by Kimberly Elam and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-03 with Architecture categories.
Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.
Design Type
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Author : Paul Burgess
language : en
Publisher: Rockport Publishers
Release Date : 2012-09-01
Design Type written by Paul Burgess and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-01 with Design categories.
Featuring a curated collection of about 500 exquisite designs, along with essays from top designers about the essence and importance of good typography in design, Design/Type is an insightful resource filled with mini-workshops that dissect several featured projects and highlight the effectiveness of the type treatments. The first in a new series, this informative sourcebook offers the best of typography in practice and is an essential resource for students and professionals alike.
An A Z Of Type Designers
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Author : Neil Macmillan
language : en
Publisher: Yale University Press
Release Date : 2006-01-01
An A Z Of Type Designers written by Neil Macmillan and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Design categories.
Review: "This illustrated A-Z features outstanding type designers from around the world, from Gutenberg to the present day. Arranged alphabetically by designer's name, the book contains over 260 biographical profiles. Entries are illustrated by key typefaces taken from a wide range of sources, including type specimens, original posters, private press editions and magazine covers, and also give a list of work and, where applicable, further reading references and a website address. An essential reference for typographers, graphic designers and students, the book also features a full index and eight short texts by leading typographers - Jonathan Barnbrook, Erik van Blokland, Clive Bruton, John Downer, John Hudson, Jean Francois Porchez, Erik Spiekermann and Jeremy Tankard - that cover a variety of different aspects of type design, including typeface revivals, font piracy, designing fonts for corporate identities and the role of nationality in type design."--BOOK JACKET
Design Type Research In Information Systems Findings And Practices
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Author : Vahidov, Rustam
language : en
Publisher: IGI Global
Release Date : 2012-02-29
Design Type Research In Information Systems Findings And Practices written by Vahidov, Rustam and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-29 with Computers categories.
Design-type research deals with the multidisciplinary issues of methodology of design, design principles and guidelines, and philosophy of design with the aim of producing knowledge that aids designers in becoming more effective and efficient. Design-Type Research in Information Systems: Findings and Practices aims to demonstrate that Design-Type Research is a legitimate scientific activity, particularly in the context of the field of Information Systems. Contending that the philosophy, methodology and principles of traditional science also apply to design-type of science, the research contained within this book is important to the widespread acceptance and promotion of design-type research.
Theory Of Type Design
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Author : Gerard Unger
language : en
Publisher: Nai010 Publishers
Release Date : 2018-09
Theory Of Type Design written by Gerard Unger and has been published by Nai010 Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09 with Design categories.
"Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.
Playing With Type
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Author : Lara McCormick
language : en
Publisher:
Release Date : 2013-02
Playing With Type written by Lara McCormick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02 with Design categories.
Get this hands-on, playful approach to learning type application & principles. With 50 typographic design experiments, choose the exercises that appeal to you.
Typography Essentials Revised And Updated
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Author : Ina Saltz
language : en
Publisher: Rockport Publishers
Release Date : 2019-02-12
Typography Essentials Revised And Updated written by Ina Saltz and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-12 with Design categories.
Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.