Desmistificando O Neuromarketing
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Desmistificando O Neuromarketing
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Author : Sérgio Ignácio
language : pt-BR
Publisher: Novatec Editora
Release Date : 2020-11-30
Desmistificando O Neuromarketing written by Sérgio Ignácio and has been published by Novatec Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-30 with Business & Economics categories.
Entender o comportamento do consumidor é um grande desafio, afinal, como entregar uma experiência, o principal objetivo para tornar uma marca relevante, sem esse conhecimento? Por que será que não conseguimos entender os consumidores? Será que eles sabem realmente o que desejam? São lógicos nas compras? Conseguem verbalizar suas preferências? Para responder a essas e outras perguntas, temos o Neuromarketing, uma recente área de estudos que possibilita "ler" as respostas não verbais dos clientes, entender como os processos de compra podem ser vistos e revistos por outros olhares que não sejam os mais estabelecidos, além de compreender como os consumidores processam informações e decidem suas compras. Uma tecnologia de pesquisa adequada aos novos tempos, para os "novos" consumidores. Assim, esta obra apresenta as mais importantes descobertas em Neuromarketing com o objetivo de propor novas formas de analisar o mercado, insights para repensar as estratégias de um negócio, questionar pressupostos, enxergar esses "novos" comportamentos por outros ângulos, e, desse modo, responder de forma eficaz aos anseios dos clientes e entregar uma experiência superior. É desmistificar o Neuromarketing, torná-lo de fácil entendimento, acessível e permitir a você replicar suas descobertas em inúmeras situações de mercado.
Desmistificando O Neuromarketing
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Author : Sérgio Ignácio
language : pt-BR
Publisher: Novatec Editora
Release Date : 2020-11-23
Desmistificando O Neuromarketing written by Sérgio Ignácio and has been published by Novatec Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-23 with Business & Economics categories.
Entender o comportamento do consumidor é um grande desafio, afinal, como entregar uma experiência, o principal objetivo para tornar uma marca relevante, sem esse conhecimento? Por que será que não conseguimos entender os consumidores? Será que eles sabem realmente o que desejam? São lógicos nas compras? Conseguem verbalizar suas preferências? Para responder a essas e outras perguntas, temos o Neuromarketing, uma recente área de estudos que possibilita “ler” as respostas não verbais dos clientes, entender como os processos de compra podem ser vistos e revistos por outros olhares que não sejam os mais estabelecidos, além de compreender como os consumidores processam informações e decidem suas compras. Uma tecnologia de pesquisa adequada aos novos tempos, para os “novos” consumidores. Assim, esta obra apresenta as mais importantes descobertas em Neuromarketing com o objetivo de propor novas formas de analisar o mercado, insights para repensar as estratégias de um negócio, questionar pressupostos, enxergar esses “novos” comportamentos por outros ângulos, e, desse modo, responder de forma eficaz aos anseios dos clientes e entregar uma experiência superior. É desmistificar o Neuromarketing, torná-lo de fácil entendimento, acessível e permitir a você replicar suas descobertas em inúmeras situações de mercado.
Neuromarketing
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Author : Darren Bridger
language : pt-BR
Publisher: Autêntica Business
Release Date : 2018-12-12
Neuromarketing written by Darren Bridger and has been published by Autêntica Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-12 with Business & Economics categories.
A cada dia, somos bombardeados por estímulos sensoriais gerados pelos diferentes dispositivos tecnológicos presentes na atualidade. E a cada minuto, nosso cérebro é inundado por milhares de imagens, textos e sons: um universo de informações cuja maioria acaba sendo ignorada pela mente humana. Com isso, uma parcela ínfima de conteúdo é capaz de chamar atenção e desencadear alguma reação em nosso comportamento e em nossas escolhas. É nesse contexto em que Darren Bridger apresenta Neuromarketing: como a neurociência aliada ao design pode aumentar o engajamento e a influência sobre os consumidores, reunindo dezenas de insights sobre neuromarketing e técnicas de design baseadas nas mais recentes pesquisas sobre a neurociência. Com uma abordagem prática e profunda, esta obra é um guia prático sobre como utilizar o neuromarketing para obter mais resultados em suas interações com clientes e consumidores. Após a leitura deste livro, profissionais de marketing, comunicação e design serão capazes de desenvolver produtos, marcas, experiências, campanhas e demais iniciativas mais influentes e engajadoras.
Neuromarketing Descodificando A Mente Do Consumidor
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Author :
language : pt-BR
Publisher: Edições IPAM
Release Date :
Neuromarketing Descodificando A Mente Do Consumidor written by and has been published by Edições IPAM this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Na Pr Tica
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Author : Cibele Piazzarolo Lana
language : pt-BR
Publisher: BOD GmbH DE
Release Date : 2018-01-01
Marketing Na Pr Tica written by Cibele Piazzarolo Lana and has been published by BOD GmbH DE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-01 with Business & Economics categories.
Você já se surpreendeu com a rapidez da entrega de uma compra on-line ou já recebeu no seu e-mail exatamente o anúncio de um produto que estava pesquisando na internet? Esse é o resultado de ações de marketing bem-sucedidas. Mas quais seriam hoje as melhores estratégias para comercializar produtos e serviços? Em Marketing na prática: conceitos e exemplos para atuar na área, a autora nos explica que, antes de mais nada, é importante conhecer um pouco sobre a história do marketing e fundamental saber quem é o nosso público, para então segmentar o mercado e posicionar a marca. Contribuições do marketing digital e seus novos canais de distribuição, de comunicação e de compra e venda, como omnichannel, e-commerce, inbound marketing, infoprodutos, etc., são abordados na publicação, que traz também orientações sobre como desenvolver pesquisas de mercado e planos de marketing. Com este lançamento, o Senac São Paulo espera colaborar para que todos os estudantes, profissionais da área e interessados em alavancar negócios consigam tirar suas ideias do papel e viabilizá-las, por meio de análise, planejamento e uso das ferramentas de marketing disponíveis.
Neuro Design
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Author : Darren Bridger
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-02-03
Neuro Design written by Darren Bridger and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-03 with Business & Economics categories.
COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.
Unleash Your Primal Brain
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Author : Tim Ash
language : en
Publisher: Tim Ash Enterprises Press
Release Date : 2020-06-29
Unleash Your Primal Brain written by Tim Ash and has been published by Tim Ash Enterprises Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-29 with Psychology categories.
Understand what makes us human! This book is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently, and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution. The only way to understand how our brains work is to examine the complete evolutionary arc. Find out why your primal brain is in charge, and your logical mind is usually asleep Learn what makes people unique among all other animals Understand the biased shortcuts your brain takes to make decisions Discover how culture has evolved us for learning and cooperation Find out how fairness and group conformity impact our behavior Understand the real purpose of memory, sleep, and dreaming Learn how stories allow us to mind-meld with other people Should I read this book? Yes – if you have a brain and want to understand how it works!… Personal development – Improve your memory, strengthen personal relationships and community, understand your motivations and drives, make peace with your emotional nature Relationships – Learn why you have an affinity for certain kinds of cultures and beliefs, understand gender differences and deep-seated emotional needs, get insights into children’s development, create stronger friendships Business – This book can be mined for insights about leadership, group cooperation, motivation, marketing and persuasion, sales, and effective communication
The Psychology Of Finance
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Author : Lars Tvede
language : de
Publisher: John Wiley & Sons
Release Date : 2002-04-22
The Psychology Of Finance written by Lars Tvede and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-22 with Business & Economics categories.
There is one constant factor in the chaos of the markets and that constant is human psychology. In the Psychology of Finance readers are shown how the market's characteristics that arise can be interpreted and learnt from. This revised edition contains new examples and updates to charts. There is also a summary of the characteristics of each phase of the equity market, bear bottom, rise, bull peak, and decline. It includes an appendix covering the history of economic psychology Written in an extremely readable and enjoyable style it shows how psychology can drive movements in the prices of financial assets, breakdown key market phenomena, eg, irrational attitude changes in the individual, and their indicators.
Measurement And Evaluation In Human Performance
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Author : James R. Morrow
language : en
Publisher: Human Kinetics Publishers
Release Date : 2006
Measurement And Evaluation In Human Performance written by James R. Morrow and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Education categories.
Measurement and Evaluation in Human Performance, Third Edition, offers unmatched, in-depth instruction in measurement and evaluation techniques. Thoroughly revised and updated, the third edition features a new section on epidemiology and further develops international perspectives. This edition also features improved readability in measurement statistics and enhanced efficiency in solving measurement and evaluation problems through the use of the Statistical Package for the Social Sciences (SPSS). Additional features that are new to this edition: -Revised first chapter that lays the groundwork for improved learning throughout the text -Inclusion of a specific downloadable data set that is used as an example in many chapters -Removal of outdated and complicated statistical techniques, eliminating the need for a background in higher-level mathematics -Additional computer tasks in each chapter that tie earlier learning to specific applications -Decision scenarios similar to those made by human performance professionals to help students apply decision making skills to practical, real-life problems The text also increases the number of problem sets and places a greater emphasis on student-friendly learning through its learning aids, including chapter objectives, measurement and evaluation challenges, highlight features, mastery items, and new computer tasks for each chapter. Measurement and Evaluation in Human Performance, Third Edition, will appeal to students by engaging them in the material to increase their comprehension, and to professionals through its depth of information and ease in locating it. Includes an online study guide! To assist students using the text, Measurement and Evaluation in Human Performance, Third Edition, has a companion online student study guide that allows students to interactively practice, review, and develop their understanding of measurement and evaluation processes so that they can make strong grades and valid decisions. Students will receive free access to the study guide with the purchase of a new text, or it may be purchased as a separate component The online study guide is designed to help students learn, understand, and practice the main concepts of each chapter. Students will find selected answers to mastery items from the text, homework problems, selected homework answers, data matrixes to download, and multiple choice quizzes designed to test their knowledge of the textbook material. They will also find lecture outlines created by the authors to help them learn the key concepts, as well as links to related sites on the Web and a variety of test tips.
The Zappos Experience 5 Principles To Inspire Engage And Wow
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Author : Joseph A. Michelli
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-10-07
The Zappos Experience 5 Principles To Inspire Engage And Wow written by Joseph A. Michelli and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-07 with Business & Economics categories.
Make every day a WOW day for your customers, your staff—and your bottom line! “In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic.” —Eric Ryan, method cofounder and person against dirty “If you’re looking for an inspirational path for creating a likable, trustworthy, and wow! organization, you’ve hit the mother lode.” —Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing Hearts, Minds, and Actions “This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Don’t just read it; use it.” —Tony Hawk, professional skateboarder and author of HAWK—Occupation: Skateboarder and How Did I Get Here? The Ascent of an Unlikely CEO “Thanks to Joseph Michelli, you can learn exactly how Zappos hit it big and how you can too. By using the five principles Joseph has distilled, you can supercharge your efforts and start down the path to legendary success.” —Mark Sanborn, President, Sanborn & Associates, Inc., and author of The Fred Factor and You Don’t Need a Title to Be a Leader “Often, business owners look at media darlings like Zappos with their mouths agape, full of awe but unable to take action. For those eager to do more than watch, Joseph Michelli deconstructs the Zappos story and makes it attainable.” —Seth Godin, author of Poke the Box About the Book: ZAPPOS. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives. Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it—and how you can do it in your industry. The Zappos Experience takes you through—and beyond—the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-today basis while providing the “big picture” leadership methods that have earned the company $1 billion in annual gross sales during the last ten years—with almost no advertising. Michelli breaks the approach down into five key elements: Serve a Perfect Fit—create bedrock company values Make it Effortlessly Swift—deliver a customer experience with ease Step into the Personal—connect with customers authentically S T R E T C H—grow people and products Play to Win—play hard, work harder When you enhance the customer experience, increase employee engagement, and create an energetic culture, you can’t help but succeed. Zappos has woven these five key components into a seamless strategy that’s the envy of business leaders. Now that strategy is yours. With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it.