Developing The Service Offering
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Developing The Service Offering
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Author : Christian Grönroos
language : en
Publisher:
Release Date : 1987
Developing The Service Offering written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Customer services categories.
Product Development For The Service Sector
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Author : Robert G. Cooper
language : en
Publisher: Basic Books
Release Date : 1999-10-22
Product Development For The Service Sector written by Robert G. Cooper and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10-22 with Business & Economics categories.
As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sector—get close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today's highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturers—employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.
New Service Development
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Author : James A. Fitzsimmons
language : en
Publisher: SAGE
Release Date : 2000
New Service Development written by James A. Fitzsimmons and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
Service Business Development
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Author : Thomas Fischer
language : en
Publisher: Cambridge University Press
Release Date : 2012-05-24
Service Business Development written by Thomas Fischer and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-24 with Business & Economics categories.
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
Total Value Development How To Drive Service Innovation
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Author : Hull Frank Montgomery
language : en
Publisher: World Scientific
Release Date : 2016-08-10
Total Value Development How To Drive Service Innovation written by Hull Frank Montgomery and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-10 with Business & Economics categories.
Total Value Development provides a framework to help businesses innovate and derive greater value from the services they offer. The secret is to devise an innovative model built on total value creation, identified as the total value development (TVD) model.The TVD model has broad applicability for any large organization. Here, case studies are presented showing the effectiveness of the TVD model in its practical application within companies. Statistical evidence is used to recommend improvements to performance outcomes, such as time compression, cost reduction, quality and innovation. Studies of over 100 service enterprises in the United States and the United Kingdom provide compelling evidence for benefits from business model innovation. Additional material in the form of guidance forms give readers the tools needed for the implementation and recording of successful in-project value development.Providing both a practical framework and real-life examples of adding value to current business practices, this book is essential reading for executives, managers and researchers in the field of business and innovation.
Introduction To Product Service System Design
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Author : Tomohiko Sakao
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-11-27
Introduction To Product Service System Design written by Tomohiko Sakao and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-27 with Technology & Engineering categories.
"Introduction to Product/Service-System Design" contains a collection of practical examples demonstrating how to design a PSS in industry. These recent examples are the results of applying various theories developed in different countries and therefore accommodating diverse cultural differences. Providing a useful overall guide to the state of the art in theory and practice, each chapter covers the cutting edge of a different methodology or practice. The book’s focus on design is also evident in the discussion of how to anticipate and utilize the various dynamics within each dimension. "Introduction to Product/Service-System Design" will help improve working processes and inspire creative thinking for the wide range of people involved in designing a PSS: designers, marketing professionals, sales staff, production engineers, and service engineers. It can also serve as a reference book for university students on advanced courses.
Developing New Market Offerings
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date :
Developing New Market Offerings written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The development of new offerings is the engine that fuels the growth of a business enterprise. New product success is often attributed to intuition. Indeed, some offerings that stem from intuition do make it big. Yet many others crash and burn. These failures occur because intuition is only one aspect of new product development. The other key ingredient of success is having a systematic approach to developing new market offerings. Such a systematic approach for developing new offerings that create market value is outlined in this note. The discussion of the development of new offerings is complemented by an in-depth overview of two additional topics: the minimum viable offering and the key principles of prototype development. This note is an excerpt (Chapter 19) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Involving Customers In New Service Development
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Author : Bo Edvardsson
language : en
Publisher: World Scientific
Release Date : 2006-10-13
Involving Customers In New Service Development written by Bo Edvardsson and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-13 with Business & Economics categories.
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process./a
How Requirements Development Could Support Design Of Effective And Resource Efficient Offerings
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Author : Sara Nilsson
language : en
Publisher: Linköping University Electronic Press
Release Date : 2017-11-15
How Requirements Development Could Support Design Of Effective And Resource Efficient Offerings written by Sara Nilsson and has been published by Linköping University Electronic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-15 with categories.
What a company offers its customers has to fulfil several different needs, desires, constraints, which can originate from multiple different sources that affect the offering throughout its life cycle. All these criteria have to come together and be translated into statements that can support the designer’s understanding of the offering’s purpose. This translation is done through a requirements development process to provide a controlled process to define statements that describe what the offering is supposed to fulfil. This research provides insights on key challenges and success factors in requirements development to support the design of effective and resource-efficient offerings. Namely, it identifies crucial sources and aspects to be considered, and a requirements development process demonstrating how to overcome identified challenges. By getting the requirements right from the beginning, sub-optimisation and unnecessary time and risks can be avoided. The consideration of accurate sources and aspects is considered to be one of the most important factors for the successful design of offerings. It is also in the earliest phases of design, that is to say requirements development, where one has the greatest possibility to affect the environmental impact of the offering. What is missing, however, is sufficient and appropriate support in industry on how to do so. The gap between the three areas of effectiveness and resource efficiency, design of integrated offerings, and requirements development has been investigated. Results are based on findings in the literature and in industry, identified primarily by qualitative studies. In the research, 15 different companies have been included through a number of interviews and discussions. Key sources and aspects to consider in the requirements development process are identified along with challenges, and success factors that can be utilised to overcome the identified challenges. This research’s final results include an adapted requirements development process that considers the earlier-mentioned sources and aspect, challenges, and success factors. Such a requirements development process should support the design of effective and resource-efficient offerings.
Introduction To The Itil Service Lifecycle
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Author : Office of Government Commerce
language : en
Publisher: The Stationery Office
Release Date : 2010-05-12
Introduction To The Itil Service Lifecycle written by Office of Government Commerce and has been published by The Stationery Office this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-12 with Business & Economics categories.
This official introduction is a gateway to ITIL. It explains the basic concept of IT Service Management (ITSM) and the place of ITIL, introducing the new lifecycle model, which puts into context all the familiar ITIL processes from the earlier books. It also serves to illuminate the background of thr new ITIL structure.This title introduces ITSM and ITIL, explains why the service lifecycle approach is best practice in today's ITSM, and makes a persuasive case for change.After showing high level process models, it takes the reader through the main principles that govern the new version: lifecycle stages, governance and decision making, then the principles behind design and deployment, and operation and optimisation.