Essentials Of Consumer Behavior
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Essentials Of Consumer Behavior
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Author : Debra L. Stephens
language : en
Publisher: Taylor & Francis
Release Date : 2016-10-26
Essentials Of Consumer Behavior written by Debra L. Stephens and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-26 with Business & Economics categories.
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
Essentials Of Consumer Behavior
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Author : Carl E. Block
language : en
Publisher:
Release Date : 1979
Essentials Of Consumer Behavior written by Carl E. Block and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Business & Economics categories.
Essentials Of Consumer Behavior
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Author : Debra L. Stephens
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-01
Essentials Of Consumer Behavior written by Debra L. Stephens and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-01 with Business & Economics categories.
This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.
Essentials Of Consumer Behavior
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Author : Samuel M. Salvador
language : en
Publisher:
Release Date :
Essentials Of Consumer Behavior written by Samuel M. Salvador and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Consumer Behavior
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Author : Raju M.S. & Dominique Xardel
language : en
Publisher: Vikas Publishing House
Release Date : 2004
Consumer Behavior written by Raju M.S. & Dominique Xardel and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Antiques & Collectibles categories.
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Fundamentals Of Consumer Behavior
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Author : Douglas W. Mellott
language : en
Publisher:
Release Date : 1983-01-01
Fundamentals Of Consumer Behavior written by Douglas W. Mellott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-01-01 with Consumer behavior categories.
The Routledge Companion To Consumer Behavior
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Author : Michael R. Solomon
language : en
Publisher: Routledge
Release Date : 2017-09-22
The Routledge Companion To Consumer Behavior written by Michael R. Solomon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-22 with Business & Economics categories.
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Consumer Behavior
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Author : Terrell G. Williams
language : en
Publisher: West Group
Release Date : 1981-01-01
Consumer Behavior written by Terrell G. Williams and has been published by West Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-01-01 with Business & Economics categories.
The Social Psychology Of Consumer Behaviour
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Author : Richard Bagozzi
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2002-08-16
The Social Psychology Of Consumer Behaviour written by Richard Bagozzi and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08-16 with Psychology categories.
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
The Essentials Of Marketing Research
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Author : Lawrence Silver
language : en
Publisher: Routledge
Release Date : 2012-11-12
The Essentials Of Marketing Research written by Lawrence Silver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.