Essentials Of Consumer Behavior
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Essentials Of Consumer Behavior
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Author : Debra L. Stephens
language : en
Publisher: Taylor & Francis
Release Date : 2016-10-26
Essentials Of Consumer Behavior written by Debra L. Stephens and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-26 with Business & Economics categories.
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
Essentials Of Consumer Behavior
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Author : Debra L. Stephens
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-01
Essentials Of Consumer Behavior written by Debra L. Stephens and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-01 with Business & Economics categories.
This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.
Consumer The Boss Essentials On Consumer Behaviour And Marketing Strategies
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Author : Dr A Madeswaran
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Consumer The Boss Essentials On Consumer Behaviour And Marketing Strategies written by Dr A Madeswaran and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Essentials Of Consumer Behavior
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Author : Carl E. Block
language : en
Publisher:
Release Date : 1979
Essentials Of Consumer Behavior written by Carl E. Block and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Business & Economics categories.
Perspectives On Consumer Behaviour
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Author : Włodzimierz Sroka
language : en
Publisher: Springer Nature
Release Date : 2020-06-26
Perspectives On Consumer Behaviour written by Włodzimierz Sroka and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Essentials Of Consumer Behavior
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Author : Carl E. Block
language : en
Publisher:
Release Date : 1976
Essentials Of Consumer Behavior written by Carl E. Block and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Consumer Behavior Over The Life Course
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Author : George P. Moschis
language : en
Publisher: Springer
Release Date : 2019-01-31
Consumer Behavior Over The Life Course written by George P. Moschis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Business & Economics categories.
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
Consumer Behavior Essentials You Always Wanted To Know
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Author : Vibrant Publishers
language : en
Publisher: Vibrant Publishers
Release Date : 2025-02-11
Consumer Behavior Essentials You Always Wanted To Know written by Vibrant Publishers and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-11 with Business & Economics categories.
i. Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology. ii. Tribal marketing decoded: Learn how to target "tribes" for deeper connections. iii. Actionable insights: Apply marketing concepts in practical and simple ways. iv. Suitable for all levels: Benefits managers, marketing executives, and students alike. In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business’s success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments—or "tribes"—to create lasting relationships. Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will: - Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups. - Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe. - Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirations - Leverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success. The book offers a myriad of real-world business examples to help explain theoretical concepts. It also comes with chapter-wise quiz questions and practical templates for students and professionals in the field.
The Routledge Companion To Consumer Behavior
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Author : Michael R. Solomon
language : en
Publisher: Routledge
Release Date : 2017-09-22
The Routledge Companion To Consumer Behavior written by Michael R. Solomon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-22 with Business & Economics categories.
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.