Experiential Marketing In An Age Of Hyper Connectivity
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Experiential Marketing In An Age Of Hyper Connectivity
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Author : Nadia Pomirleanu
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2022-02-22
Experiential Marketing In An Age Of Hyper Connectivity written by Nadia Pomirleanu and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-22 with Business & Economics categories.
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Market Strategies In A Hyper Connected World
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Author : Alessandro Arbore
language : en
Publisher: EGEA spa
Release Date : 2025-02-21T00:00:00+01:00
Market Strategies In A Hyper Connected World written by Alessandro Arbore and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-21T00:00:00+01:00 with Business & Economics categories.
This book provides practitioners with the strategic insight needed to successfully navigate the ever-evolving trajectories of the digital era. Building on the integration of solid frameworks, it introduces a dynamic, iterative approach to market strategy --balancing boldness and innovation with sustainable and defensible actions. In fact, every change brings new opportunities as well as new risks: A leader must know when and how to start their own revolution, when and how to join someone else’s, and when and how to promote coevolution. Each chapter combines academic rigor with real-world examples, from understanding first- and second-mover advantages in today’s hyper connected world to leveraging AI technologies and customer-centric value creation. Readers will also discover actionable tools to optimize both offensive and defensive strategies in both mature and emerging markets. Designed for CMOs, marketing strategists, and business leaders more in general, this book serves as a comprehensive guide to mastering the delicate balance between market innovation and sustainable profitability --an enduring challenge in the quest to create and capture value.
Kellogg On Branding In A Hyper Connected World
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-19
Kellogg On Branding In A Hyper Connected World written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Emotional Marketing Creating Ads That Connect And Convert
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Author : Ajah Excel
language : en
Publisher: Recorded Books
Release Date : 2025-01-22
Emotional Marketing Creating Ads That Connect And Convert written by Ajah Excel and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-22 with Business & Economics categories.
Great marketing isn’t just about selling a product—it’s about creating a connection. Emotional Marketing: Creating Ads That Connect and Convert reveals the secret to capturing hearts, driving engagement, and building brand loyalty through the power of emotion. This guide dives deep into the psychology of consumer behavior, teaching you how to craft compelling ads that go beyond features and benefits to resonate with your audience on a deeper level. Whether you're an entrepreneur, marketer, or creative professional, this book equips you with the tools to create campaigns that inspire action and spark genuine connections. Inside, you’ll learn how to: Understand the emotional triggers that drive consumer decisions. Use storytelling to evoke empathy and strengthen your brand message. Design visuals, copy, and calls-to-action that tug at heartstrings. Tap into universal emotions like joy, fear, nostalgia, and hope to boost conversions. Analyze and refine your campaigns to ensure maximum emotional impact. Featuring real-world case studies from iconic brands and step-by-step strategies, Emotional Marketing is your roadmap to creating ads that don’t just capture attention—they capture hearts. If you’re ready to transform your marketing from ordinary to extraordinary and convert connections into customers, this book will show you how to make your brand unforgettable. Start creating ads that truly matter and convert like never before!
8th International Conference On Sustainable Commerce Through Ai Uncover The Potential
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Author : M.S. Loganathan
language : en
Publisher: Shanlax Publications
Release Date :
8th International Conference On Sustainable Commerce Through Ai Uncover The Potential written by M.S. Loganathan and has been published by Shanlax Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The conference proceedings of the 8th International Conference on Sustainable Commerce through AI, Crystal-2024, likely include a collection of papers, presentations, and discussions that took place during the event. These proceedings would cover a wide range of topics related to the application of Artificial Intelligence (AI) in Commerce, reflecting the theme of "Unlock the Potential." The proceedings may include Research papers, detailed studies and findings related to AI tools and techniques in various aspects of commerce such as Marketing, Finance, Human Resource, and others. It also include paper presentation summaries of research papers presented at the conference, covering topics like AI applications, case studies, and innovative approaches in commerce. Overall, the conference proceedings would serve as a comprehensive resource for researchers, practitioners, and policymakers interested in understanding the current state and future directions of AI in commerce, providing valuable insights and inspiring further research and collaboration in this field.
Hyperconnectivity And Its Discontents
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Author : Rogers Brubaker
language : en
Publisher: John Wiley & Sons
Release Date : 2022-11-14
Hyperconnectivity And Its Discontents written by Rogers Brubaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-14 with Social Science categories.
Digital hyperconnectivity is a defining fact of our time. The Silicon Valley dream of universal connection – the dream of connecting everyone and everything to everyone and everything else, everywhere and all the time – is rapidly becoming a reality. In this wide-ranging and sharply argued book, Rogers Brubaker develops an original interpretive account of the pervasive and unsettling changes brought about by hyperconnectivity. He traces transformations of the self, social relations, culture, economics, and politics, giving special attention to underexplored themes of abundance, miniaturization, convenience, quantification, and discipline. He shows how hyperconnectivity prepared us for the pandemic and how the pandemic, in turn, has prepared us for an even more fully digitally mediated future. Throughout, Brubaker underscores the ambivalence of digital hyperconnectivity, which opens up many new and exciting possibilities, yet at the same time threatens human freedom and flourishing. Hyperconnectivity and Its Discontents will be essential reading for everyone interested in the constellation of socio-technical forces that are profoundly remaking our world.
The Retention Revolution Why Keeping Customers Is More Important Than Ever
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Author : Favour Emeli
language : en
Publisher: Recorded Books
Release Date : 2025-01-14
The Retention Revolution Why Keeping Customers Is More Important Than Ever written by Favour Emeli and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-14 with Business & Economics categories.
In today’s crowded and competitive market, acquiring new customers is no longer enough. The real secret to sustainable growth lies in keeping the customers you already have. The Retention Revolution is a powerful guide to understanding why customer retention is the ultimate business game-changer—and how to build a strategy that ensures long-term loyalty and profitability. This book dives into the evolving expectations of modern consumers and the cost-benefit dynamics of retention versus acquisition. Learn how to deliver personalized experiences, anticipate customer needs, and foster relationships that go beyond transactions. Through actionable insights and real-world examples, you’ll uncover proven methods to reduce churn, enhance engagement, and turn loyal customers into passionate advocates for your brand. The Retention Revolution also explores the role of technology and data in creating retention-driven strategies, from predictive analytics to customer-centric innovation. Whether you’re leading a startup or managing a large enterprise, this book equips you with the tools to build lasting connections that drive growth in a competitive marketplace. Loyal customers aren’t just valuable—they’re essential. Are you ready to join the revolution and transform the way you think about customer relationships? Let The Retention Revolution show you how.
Presence Profitability Understanding The Value Of Authentic Communications In The Age Of Hyper Connectivity
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Author : Philip Kelley
language : en
Publisher: Advantage Media Group
Release Date : 2021-11-16
Presence Profitability Understanding The Value Of Authentic Communications In The Age Of Hyper Connectivity written by Philip Kelley and has been published by Advantage Media Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-16 with Business & Economics categories.
PRESENCE DEVELOPS AND ENABLES PROFITABILITY. AUTHENTIC RELATIONSHIPS ARE THE KEYS TO SUCCESS DURING THIS COMMUNICATIONS REVOLUTION. Are your customers your most valuable brand advocates? Do you "speak" with them more than ever? Are you growing revenues as well as "likes" and expanding your return-on-marketing investments? If not, you are losing presence and profitability! Despite constant developments in communications technology that radically expand our ability to communicate efficiently, too many companies are losing touch with their customers while missing their growth and profitability targets--either by not taking advantage of readily available technology or by implementing technology generically without considering how the use affects their relationships with customers. Author Phil Kelley Jr., the CEO of a fast-growing corporate communication solutions company, provides definitive steps forward for success-minded individuals and corporate boardrooms that will establish an effective presence for profitability and growth. This pro-technology, leading-edge view of the tremendous opportunities available will positively challenge the corporate leader struggling for success during this time of massive change. Presence and Profitability will answer the question of why your customer response results are lagging behind expectations and falling behind organizations you once dominated. It shows why and how some companies are succeeding-- rapidly and at unprecedented levels of growth. It teaches you how to take full advantage of the tremendous opportunities available for connecting and engaging with an exponentially larger group of consumers. It defines powerful implementation strategies using technologies, old and new, to establish presence with customers, bringing them closer to your brand instead of pushing them away
Business Horizons
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Author :
language : en
Publisher:
Release Date : 2004
Business Horizons written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business categories.
Future Of Advertising
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Author : Zuri Deepwater
language : en
Publisher: Publifye AS
Release Date : 2025-03-04
Future Of Advertising written by Zuri Deepwater and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-04 with Business & Economics categories.
Future of Advertising delves into the dramatic shifts occurring in the advertising world, primarily driven by artificial intelligence and evolving consumer privacy expectations. It highlights how AI is not just a futuristic concept but a present-day reality, influencing everything from data-driven advertising to automated creative content. The book offers a comprehensive analysis of these technological advancements and their ethical implications, tracing advertising's evolution into an algorithmically optimized landscape. The book uniquely integrates technology, consumer privacy, and ethical considerations, providing a balanced perspective on the opportunities and challenges within the advertising industry. It examines AI's role in personalized marketing and predictive analytics, while also addressing concerns about data privacy and algorithmic bias. Through case studies and data-backed analysis, readers will understand how interactive ads and AI-driven strategies are reshaping the consumer experience. Organized to guide readers through this complex terrain, Future of Advertising first introduces core innovations like AI and interactive formats, followed by an examination of privacy challenges and ethical dilemmas. Ultimately, it provides actionable strategies for building effective, ethical, and sustainable advertising campaigns, making it a valuable resource for business management, marketing professionals and anyone seeking to navigate the future of digital media.