Market Strategies In A Hyper Connected World
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Market Strategies In A Hyper Connected World
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Author : Alessandro Arbore
language : en
Publisher: EGEA spa
Release Date : 2025-02-21T00:00:00+01:00
Market Strategies In A Hyper Connected World written by Alessandro Arbore and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-21T00:00:00+01:00 with Business & Economics categories.
This book provides practitioners with the strategic insight needed to successfully navigate the ever-evolving trajectories of the digital era. Building on the integration of solid frameworks, it introduces a dynamic, iterative approach to market strategy --balancing boldness and innovation with sustainable and defensible actions. In fact, every change brings new opportunities as well as new risks: A leader must know when and how to start their own revolution, when and how to join someone else’s, and when and how to promote coevolution. Each chapter combines academic rigor with real-world examples, from understanding first- and second-mover advantages in today’s hyper connected world to leveraging AI technologies and customer-centric value creation. Readers will also discover actionable tools to optimize both offensive and defensive strategies in both mature and emerging markets. Designed for CMOs, marketing strategists, and business leaders more in general, this book serves as a comprehensive guide to mastering the delicate balance between market innovation and sustainable profitability --an enduring challenge in the quest to create and capture value.
Marketing Strategies
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Author : Alessandro Arbore
language : en
Publisher:
Release Date : 2025-05
Marketing Strategies written by Alessandro Arbore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05 with Business & Economics categories.
There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market challenges as a circular journey, which we will call competitive cycles. A competitive cycle is consists of three main stages, or " seasons" of competition: We call them the War of Position, the War of Movement, and the War of Imitation. It is critical to fully understand their nature because each stage has its own logic and weapons, therefore requiring specific marketing strategies. In the age of data, algorithms and connectivity, first-mover and second-mover advantages are then linked to new concepts highlighted in the book.
Kellogg On Branding In A Hyper Connected World
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-19
Kellogg On Branding In A Hyper Connected World written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Economics Management 1 2025
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Author : AA.VV.
language : en
Publisher: EGEA spa
Release Date : 2025-03-31T15:55:00+02:00
Economics Management 1 2025 written by AA.VV. and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-31T15:55:00+02:00 with Business & Economics categories.
To succeed in business, it’s no longer enough to innovate and offer new products; it’s essential to earn the trust of customers, because trust is what keeps them loyal over time. To achieve this, companies must move beyond old business models and adopt a more ethical and responsible approach that not only strengthens customer relationships but also contributes to the wellbeing of society.
Basics Of Interactive Marketing
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Author : cybellim Ltd
language : en
Publisher: Cybellium
Release Date : 2024-10-26
Basics Of Interactive Marketing written by cybellim Ltd and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Reputation Strategy And Analytics In A Hyper Connected World
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Author : Chris Foster
language : en
Publisher: John Wiley & Sons
Release Date : 2016-06-27
Reputation Strategy And Analytics In A Hyper Connected World written by Chris Foster and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-27 with Business & Economics categories.
Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
Experiential Marketing In An Age Of Hyper Connectivity
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Author : Nadia Pomirleanu
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2022-02-22
Experiential Marketing In An Age Of Hyper Connectivity written by Nadia Pomirleanu and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-22 with Business & Economics categories.
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Experiential Marketing Concepts And Applications
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Author :
language : en
Publisher: YouGuide Ltd
Release Date : 2024-10-26
Experiential Marketing Concepts And Applications written by and has been published by YouGuide Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
The Future Of Service Marketing Emerging Trends Strategic Innovations And Transformative Case Studies
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Author : Dr. Rashi Baliyan
language : en
Publisher: Chyren Publication
Release Date : 2025-03-24
The Future Of Service Marketing Emerging Trends Strategic Innovations And Transformative Case Studies written by Dr. Rashi Baliyan and has been published by Chyren Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-24 with Antiques & Collectibles categories.
Global Strategy
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Author : Vinod Jain
language : en
Publisher: Routledge
Release Date : 2016-07-15
Global Strategy written by Vinod Jain and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world. As the current global business environment is increasingly shaped—and connected—by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment. This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment. For access to additional materials, including Powerpoint slides, a list of suggested cases, and sample syllabus, please contact Vinod Jain ([email protected]).