Explaining Buyer Behavior

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Explaining Buyer Behavior

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Author : John O'Shaughnessy
language : en
Publisher: Oxford University Press
Release Date : 1992-06-04

Explaining Buyer Behavior written by John O'Shaughnessy and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-06-04 with Business & Economics categories.

This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.

The Theory Of Buyer Behavior

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Author : John A. Howard
language : en
Publisher: New York : Wiley
Release Date : 1969

The Theory Of Buyer Behavior written by John A. Howard and has been published by New York : Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Business & Economics categories.

Explaining Buyer Behavior

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Author : John O'Shaughnessy
language : en
Publisher:
Release Date : 2023

Explaining Buyer Behavior written by John O'Shaughnessy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Consumer behavior categories.

Behavioral Economics And Consumer Behavior Understanding The Mind Of The Modern Consumer

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Author : Siddharth Jha , Olena Sokhatska
language : en
Publisher: Crown Publishing
Release Date : 2025-07-23

Behavioral Economics And Consumer Behavior Understanding The Mind Of The Modern Consumer written by Siddharth Jha , Olena Sokhatska and has been published by Crown Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-23 with Business & Economics categories.

This book, "Behavioral Economics and Consumer Behavior: Understanding the Mind of the Modern Consumer," provides a comprehensive exploration of how behavioral economics sheds light on real-world consumer choices. It delves into the interdisciplinary nature of the field, integrating insights from economics, psychology, sociology, neuroscience, information theory, and machine learning to understand human decision-making. The book challenges the traditional economic assumption of the "rational agent," proposing instead that consumers are influenced by cognitive biases, emotions, and social factors, leading to "predictably irrational" behavior. It traces the historical foundations of behavioral economics, acknowledging pioneers like Adam Smith, and detailing the groundbreaking work of Daniel Kahneman and Amos Tversky on Prospect Theory, as well as Richard Thaler's contributions to Nudge Theory. Core concepts such as prospect theory, various cognitive biases (e.g., anchoring, loss aversion, present bias, sunk cost fallacy, mental accounting), and heuristics (e.g., satisficing, availability heuristic) are thoroughly explained. The text also examines traditional models of consumer behavior and analyzes internal psychological, external sociocultural, and situational influences on consumer choices. Furthermore, the book explores the practical applications of behavioral economics in marketing strategy, including behavioral pricing, promotional offers leveraging scarcity and social proof, personalization, gamification, and emotion-based marketing. It extends its scope to public policy and product design, demonstrating how nudges can guide decisions for societal benefit and how behavioral insights optimize user experiences. The book concludes by addressing future directions, including the role of AI and big data, and critically examines the ethical implications of behavioral interventions.

Consumer Behavior For Dummies

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Author : Laura Lake
language : en
Publisher: John Wiley & Sons
Release Date : 2009-05-11

Consumer Behavior For Dummies written by Laura Lake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-11 with Business & Economics categories.

Consumer behaviour.

The Psychology Of Buyer Behavior

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Author : Ahmed Musa
language : en
Publisher: Recorded Books
Release Date : 2024-12-03

The Psychology Of Buyer Behavior written by Ahmed Musa and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-03 with Business & Economics categories.

Understanding your customers' psychological drivers is crucial to creating marketing strategies that influence purchasing decisions. *The Psychology of Buyer Behavior* delves into the cognitive and emotional factors that affect consumer choices, exploring the mental shortcuts, biases, and triggers that influence buying habits. From the power of scarcity and urgency to the role of social proof and authority, this book covers the psychological principles that can make or break a sale. You’ll learn how to tailor your messaging to appeal to different buyer personas, how to overcome resistance, and how to create a sense of trust and urgency that motivates action. By understanding the psychology of consumer behavior, you’ll be better equipped to craft offers that speak directly to your audience’s needs, emotions, and desires. Whether you’re in sales, marketing, or product development, this book provides invaluable insights into the human side of buying and how to use this knowledge to drive business success.

Explaining Consumer Choice

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Author : G. Foxall
language : en
Publisher: Springer
Release Date : 2007-06-27

Explaining Consumer Choice written by G. Foxall and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-27 with Business & Economics categories.

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Consumer Behavior

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Author : Syed Akhter
language : en
Publisher: SAGE Publications
Release Date : 2023-03-11

Consumer Behavior written by Syed Akhter and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-11 with Business & Economics categories.

The sixth edition explains key consumer behavior concepts and theories, drawing on the latest research in psychology, economics, and sociology. The new lead author, Syed Akhter (Marquette University) has completely updated 6e to deliver a more concise alternative (approximately 450 pages) to the old style exhaustive, encyclopedic approach of the major competitors. 6e covers the important areas CB instructors would likely want covered, but omits material less essential to the student’s education in consumer behavior. The book′s emphasis on the practical application of the chapter material meets students’ bias for retaining that which can help them become successful in a marketing career. It presents a “Strategy Box” in each chapter that focuses on questions related to consumer behavior research and findings, challenging students to think critically and answer strategic questions as well as numerous cross-cultural examples to illustrate concepts of consumer behavior and make them meaningful. End-of-chapter applied sections, “Putting Theory into Practice,” offer students additional materials to dig deeper into chapter topics and improve decision-making skills.

Anthropological Approaches To Understanding Consumption Patterns And Consumer Behavior

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Author : Chkoniya, Valentina
language : en
Publisher: IGI Global
Release Date : 2020-04-03

Anthropological Approaches To Understanding Consumption Patterns And Consumer Behavior written by Chkoniya, Valentina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-03 with Business & Economics categories.

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Marketing

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Author : Michael John Baker
language : en
Publisher: Taylor & Francis
Release Date : 2001

Marketing written by Michael John Baker and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.