Fulfilling Customer Needs
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Fulfilling Customer Needs
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Author : Harry K. Jackson
language : en
Publisher: John Wiley & Sons
Release Date : 1998-06
Fulfilling Customer Needs written by Harry K. Jackson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06 with Business & Economics categories.
This volume is structured around the need to understand capacity, measure capacity, measure performance, and balance requirements and resources for production. All of these elements are combined in the book into an integrated model for optimizing the performance of the organization.
The Service Advantage
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Author : Karl Albrecht
language : en
Publisher: McGraw-Hill Professional Publishing
Release Date : 1990
The Service Advantage written by Karl Albrecht and has been published by McGraw-Hill Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
A practical guide that takes you step-by-step through a customer research program designed especially for service companies. Includes real-life cases and examples.
Quality
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Author : Bo Bergman
language : en
Publisher: McGraw-Hill Companies
Release Date : 1994
Quality written by Bo Bergman and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Introduces quality management and methodology at an undergraduate level. Divided into five parts, it offers a comprehensive review of the subject and includes appendices of basic statistics.
Empowerment Selling
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Author : Mark Bornstein
language : en
Publisher: Fjfisher Publishing
Release Date : 2014-02
Empowerment Selling written by Mark Bornstein and has been published by Fjfisher Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02 with categories.
Empowerment Selling demonstrates the paradigm shift from selling a product or service by having to convince the customer that it's the best product/service (which, at the extreme, would be high pressure sales) to facilitating the customer in a client-generated solution for a successful outcome which helps build collaborative, ongoing relationships-and a long-term sales win/win strategy. We are presenting a powerful approach we call The 3C Principle: Connect. Clarify. Cultivate. The 3C Principle focuses on the essence of this underlying empowerment philosophy for effective sales versus detailed mechanics or formulated scripts and the inference that the seller knows more than the customer.
Customer Service For Dummies
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Author : Karen Leland
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-03
Customer Service For Dummies written by Karen Leland and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Business & Economics categories.
Customer Service For Dummies, Third Edition integrates the unbeatable information from Customer Service For Dummies and Online Customer Service For Dummies to form an all-in-one guide to customer loyalty for large and small businesses alike. The book covers the fundamentals of service selling and presents up-to-date advice on such fundamentals as help desks, call centers, and IT departments. Plus, it shows readers how to take stock of their customer service strengths and weaknesses, create useful customer surveys, and learn from the successes and failures of businesses just like theirs. Karen Leland and Keith Bailey (Sausalito, CA) are cofounders of Sterling Consulting Group, an international consulting firm specializing in quality service consulting and training for such clients as Oracle, IBM, Avis, and Lucent.
Extra Mile
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Author : Tycho Press
language : en
Publisher: Sourcebooks, Inc.
Release Date : 2015-05-05
Extra Mile written by Tycho Press and has been published by Sourcebooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-05 with Business & Economics categories.
The Comprehensive Guide to Customer Service For The 21st Century Even the most successful companies need their customers happy and to keep coming back for more. Whether you re just starting your business and want to lock up great customer service procedures, or you re an established company looking to revamp your customer service to answer new market needs, Extra Mile is the resource for you. Unlike other books that are brimming with irrelevant and outdated information, Extra Mile offers: 500 essential tips, including: Real-Life Scenarios, Crisis Management, and Building Customer Loyalty Intel into the customer service secrets of business giants, such as American Express, Southwest Airlines, and Ritz-Carlton Hotels A section dedicated to providing excellent customer service online A list of 50 Things Never to Do, to help avoid conflict and negative reviews Get ahead of the pack by learning how great customer service equals customer retention. "
Empathetic Marketing
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Author : M. Ingwer
language : en
Publisher: Springer
Release Date : 2017-07-01
Empathetic Marketing written by M. Ingwer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-01 with Business & Economics categories.
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Understanding Customers
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date :
Understanding Customers written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Understanding customer decisions and behavior is the starting point for identifying market opportunities and formulating a company’s marketing strategy. Without understanding the needs customers aim to fulfill, the ways in which they evaluate the available alternatives that can fulfill these needs, and the decision processes they use to choose among these alternatives, a company is unlikely to succeed in developing an offering that will be embraced by its target customers. Understanding the customer decision journey and the key factors that drive customer behavior is the focus of this note. The discussion of understanding the customer is complemented by an in-depth overview of three additional topics: Maslow’s theory of human needs, the process of joint decision making, and decision heuristics and biases. This note is an excerpt (Chapter 4) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Customer Satisfaction Through Total Quality
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Author : John H. Wellemin
language : en
Publisher:
Release Date : 1990
Customer Satisfaction Through Total Quality written by John H. Wellemin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Quality control categories.
Intended primarily for managers at all levels, this excellent book gives the reader an overview of various techniques available to assist management in improving their companies' or functions' ability to satisfy customers. It is not a study of theory but instead takes a practical approach to satisfying customers through total quality. given for the current drive towards Total Quality. Following a discussion and explanation of the concept, the author turns to establishing customer needs - and fulfilling them profitably. Essential guidance is given on Setting Standards, The Human Aspect of Total Quality, Planning and Implementing Total Quality, Management Tools to Increase Customer Satisfaction, Spreading Total Quality to Suppliers, and Marketing Total Quality to Customers. an organisation of the reasons for developing this type of programme and where they, as individuals or departments, fit into the overall framework of the activity. Only with this understanding will whole-hearted implementation take place.
The Use Of Experiential Marketing As A Tool For Achieving Customer Satisfaction
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Author : Vera Rivera
language : en
Publisher: Diplom.de
Release Date : 2005-12
The Use Of Experiential Marketing As A Tool For Achieving Customer Satisfaction written by Vera Rivera and has been published by Diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12 with categories.
Inhaltsangabe: Abstract: Have you ever been treated disrespectfully as a customer and therefore decided not to purchase anything and left the retail space? I have, and most consumers do almost every day in every kind of situation. Every day, companies lose clients who are dissatisfied with them, their products or their service. The underlying reason for this is that businesses do not know how to treat their customers the right way. In addition, instead of aiming to keep them, the firms attempt to gain new clients instead. This is problematic as it is more effective and less cost-intensive to retain one's current consumers than to obtain new ones. Moreover, most of these companies consider themselves to be customer-orientated, which means that all their activities need to be focused on fulfilling the needs and wants of the end-user. However, although these companies regard customer-orientation as a key competitive advantage, they have difficulties in building a relationship with the customer. In order to work in a customer-focused way, they need to learn how to put their knowledge about consumers from marketing research into practice. The correct processing of research data helps to identify what the customer really needs and wants. This way, marketers can better discover the consumer's desires, which in turn results in customer satisfaction. Customer satisfaction is one of the first successful effects of a customer-orientated marketing strategy that aims to build, guarantee and improve profitable connections with the customer. But satisfying customers is not as easy as it once was. According to Levermann, although more and more products and services are constantly appearing in the already saturated markets, these goods are increasingly similar in appearance as well as in function. In addition, all goods in the maturity stage already fulfil the standard of quality, which is why all the products and services become interchangeable and cannot be differentiated from each"