Great Marketing Turnaround Ge
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Great Marketing Turnaround Ge
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Author : Rapp Collins
language : en
Publisher:
Release Date : 1990-10-01
Great Marketing Turnaround Ge written by Rapp Collins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-10-01 with categories.
Great Marketing Turnaround
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Author : Rapp Collins
language : en
Publisher:
Release Date : 1990-01-01
Great Marketing Turnaround written by Rapp Collins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-01-01 with categories.
Great Marketing Turnaround It
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Author : Rapp Collins
language : en
Publisher:
Release Date : 1992-10-01
Great Marketing Turnaround It written by Rapp Collins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-10-01 with categories.
Marketing Turnarounds
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Author : Hooman Estelami
language : en
Publisher: Dog Ear Publishing
Release Date : 2010
Marketing Turnarounds written by Hooman Estelami and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Management categories.
MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Strategic Business Management
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Author : Dr. MADESWARAN A
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Strategic Business Management written by Dr. MADESWARAN A and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
The Advertising Age Encyclopedia Of Advertising
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Author : John McDonough
language : en
Publisher: Routledge
Release Date : 2015-06-18
The Advertising Age Encyclopedia Of Advertising written by John McDonough and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
The Ge Way Fieldbook
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Author : Robert Slater
language : en
Publisher: McGraw Hill Professional
Release Date : 2000
The Ge Way Fieldbook written by Robert Slater and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Publisher Fact Sheet The first hands-on, interactive book is designed to show managers how to implement Jack Welch's leadership secrets in their own firms.
Strategic Management
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Author : A. Naga
language : en
Publisher: Vikas Publishing House
Release Date :
Strategic Management written by A. Naga and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.
A 50 Year Adventure In The Advertising Business
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Author : Ernest W. Baker
language : en
Publisher: Wayne State University Press
Release Date : 1999
A 50 Year Adventure In The Advertising Business written by Ernest W. Baker and has been published by Wayne State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.