Handbook Of Persuasive Tactics

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Handbook Of Persuasive Tactics
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Author : Joan Mulholland
language : en
Publisher:
Release Date : 1994
Handbook Of Persuasive Tactics written by Joan Mulholland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Communication categories.
This book provides information about the persuasive potential of approximately 300 language tactics and provides an index to the tasks for which they could be used.
A Handbook Of Persuasive Tactics
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Author : Joan Mulholland
language : en
Publisher: Routledge
Release Date : 2003-09-02
A Handbook Of Persuasive Tactics written by Joan Mulholland and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Education categories.
Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.
The Sage Handbook Of Persuasion
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Author : James Price Dillard
language : en
Publisher: SAGE
Release Date : 2013
The Sage Handbook Of Persuasion written by James Price Dillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Language Arts & Disciplines categories.
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Persuasive Techniques
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Author : Richard Lewis
language : en
Publisher:
Release Date : 2021-01-02
Persuasive Techniques written by Richard Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-02 with categories.
Persuasive Techniques: The 21 Laws of Persuasion The book "Persuasive Techniques" explains all the 21 Laws of Persuasion and how they can be applied to everyday life, especially in business. Written in plain English, with a conversational tone that anyone can understand, Persuasive Techniques builds on the work of social psychologists such as Robert B. Cialdini and covers each and every law of persuasion. The book details almost 60 Theories of Persuasion, such as: "The Behavior Model", "The Halo Effect", "The Social Proof Principle", "The Cognitive Dissonance Theory", "The Ziegarnik Effect" etc. It also explains the work of Research Psychologists like: Sigmund Freud, Leon Festinger, Robert B. Cialdini, B. F. Skinner, Albert Bandura etc. Who Will Benefit From Reading "Persuasive Techniques"? Anyone interested in Influence, the Psychology of Persuasion, Subliminal Persuasion or Persuasive Techniques in general will learn a great deal. All the 21 Laws of Persuasion are covered as are all the most relevant persuasion theories and social psychology theorists. However, the book has a STRONG BUSINESS BIAS and will definitely help business people, internet marketers and entrepreneurs. "Persuasive Techniques" includes case studies, how each law can be applied and real-life examples of how these theories can benefit anyone and any business when applied properly. What Will You Discover From Reading "Persuasive Techniques"? Master the Power of Persuasion Discover How Subliminal Messages and Subliminal Persuasion works Learn Persuasive Techniques and Persuasive writing Techniques Persuasion, The Art of Persuasion, Persuasion Techniques, Persuasiveness and Methods of Persuasion Social Influence, Influencing, Influence Science and Practice How to Use Mind Control Techniques Persuasive Speaking and Tools of Persuasion Influence, Human Behavior, Mind Control and social Psychology Stop Being a Gullible Consumer And Much, Much More... People Who Read This Book: "I learned a lot from reading it! This is the most comprehensive, and accessible, book on marketing-related psychological theories I've ever seen."Moe Muise, KeywordsBlogger.com"You Can Understand Exactly How to Begin Applying These 21 Laws of Persuasion to Your Business Right Away!"Tim Nesbitt, TheAffiliateMarketingGuide.net"Richard's smashed it with this one - imagine a comprehensive book on the powers of persuasion with only the most essential details and tidbits in - no fluff, no random tangents... just value."Ben Palmer-Wilson, BenPalmerWilson.com"This is one book you don't want to miss out on! I'm adding my copy to my library of favorite marketing books right alongside of Robert B. Cialdini's books "Influence" and "YES - 50 Scientifically Proven Ways to Be Persuasive". Cialdini's books are great but this book was written specifically help Internet Marketers." Steve Shulenski, StartaPhotographyBusinessToday.com"Richard gets it absolutely right. Richard explains and demonstrates how important psychology and really understanding what makes your potential target customers tick is in online marketing. I will read it again until I am confident that I've attained the level of psychological mastery that the author has obviously achieved." Steve Cowan, SteveCowan.com"This book taps into some advanced concepts, while still presenting the 'basic' info - so you don't need a degree in psychological theories to help you navigate the book (although I did get flashbacks of my last years in college...). The part that most marketers will enjoy is the "application" area in each Law of Persuasion chapter. This is the area that tells you how to use each specific law to help you sell and position your product." Danielle Lynn, DanielleLynn.com
Hbr Guide To Persuasive Presentations
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Author : Nancy Duarte
language : en
Publisher: Harvard Business Press
Release Date : 2012
Hbr Guide To Persuasive Presentations written by Nancy Duarte and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.
The Persuasion Handbook
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Author : James Price Dillard
language : en
Publisher: SAGE
Release Date : 2002
The Persuasion Handbook written by James Price Dillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Presentation Skills
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Author : Patsy McCarthy
language : en
Publisher: SAGE
Release Date : 2002-10-03
Presentation Skills written by Patsy McCarthy and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-03 with Education categories.
With its combination of practical tips and case studies from the experts, this book will help you to become a more powerful and persuasive speaker.
The Routledge Handbook Of Strategic Communication
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Author : Derina Holtzhausen
language : en
Publisher: Routledge
Release Date : 2014-11-20
The Routledge Handbook Of Strategic Communication written by Derina Holtzhausen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Business & Economics categories.
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
The Oxford Handbook Of Electoral Persuasion
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Author : Elizabeth Suhay
language : en
Publisher:
Release Date : 2020
The Oxford Handbook Of Electoral Persuasion written by Elizabeth Suhay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--
Persuasion And Influence In American Life
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Author : Gary C. Woodward
language : en
Publisher: Waveland Press
Release Date : 2018-06-04
Persuasion And Influence In American Life written by Gary C. Woodward and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-04 with Language Arts & Disciplines categories.
The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors have guided readers through the cultural, psychological, and sociological forces influencing why, how, and when humans change their minds. Exploring the complexities and subtleties of persuasive attempts from interpersonal interactions to political advertising is essential for making informed judgments about the value of increasingly pervasive messages. The practice of persuasion is no longer limited to a select few and formal audiences. Online networks with unprecedented reach extend opportunities for multiple persuaders and peer-to-peer influence. Woodward and Denton acknowledge the opportunities and challenges posed by social media and various digital platforms. The final chapter emphasizes visual communication and core strategies for the construction of short messages tailored for digital and commercial media. Engaging descriptions and multiple examples illustrate the dynamic, interactive nature of persuasion. Short sidebars in every chapter suggest interesting applications of key ideas. Becoming responsible, ethical, and credible persuaders and/or critical consumers of messages is an intriguing, and sometimes surprising, journey.