How To Be Successful At Sponsorship Sales
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How To Be Successful At Sponsorship Sales
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Author : Allen, Sylvia
language : en
Publisher: Trafford Publishing
Release Date : 2010-07-28
How To Be Successful At Sponsorship Sales written by Allen, Sylvia and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-28 with Business & Economics categories.
Where do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES gives you a roadmap that guarantees your success in finding money for your projects. How do you sell sponsorship? What do sponsors want? How do you determine what benefits are of greatest value to a sponsor? Where do you find sponsors? How do you talk to them? Are you a for profit or non profit organization? This book provides all the tools you need ... even gives you the words to use on a sales call! Sample contracts, how to price your event, where to find guaranteed sponsors for an event...the book them all and more. Written by a professional sponsorship salesperson, Sylvia Allen, the book takes you through the money soliciting/sales process, step by step. Discover how to maximize your selling time while ensuring that you deliver 150% to your sponsors. The book is a staple with colleges teaching event marketing and management. Make it a staple on your bookshelf too.
How To Be Successful At Sponsorship Sales
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Author : Sylvia Allen
language : en
Publisher:
Release Date : 2003
How To Be Successful At Sponsorship Sales written by Sylvia Allen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Corporate sponsorship categories.
A Woman S Guide To Sales Success
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Author : Sylvia Allen
language : en
Publisher: Trafford on Demand Pub
Release Date : 2010-10
A Woman S Guide To Sales Success written by Sylvia Allen and has been published by Trafford on Demand Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.
Women are naturally better at sales than men. This is the primary message of Sylvia Allen's A Woman's Guide To Sales Success. Allen, who has over fifty years of sales experience, made her first sale when she was just twelve years old. Today, Allen is recognized as the leading authority on sponsorship sales. The era of sales in which salespeople charged into the field armed with several standardized closing techniques that they used regardless of the customers' needs is long gone, says Allen. In today's selling environment, which emphasizes building consultative relationships, women in sales have an advantage over men because they are more caring and more attuned to people's needs. A Woman's Guide To Sales Success gives women the confidence and support needed for a successful career in sales. This support is key because, unlike men, women do not have buddy systems in which they can share the challenges, failures and successes they face daily as salespeople. This is an emotional book, explains Allen, because selling is emotional. By acknowledging that sales are emotional and that empathy is women's strength, Allen addresses selling and its challenges in a way that traditional sales books do not.
Sports Sponsorship
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Author :
language : en
Publisher: Icon Publishing Limited
Release Date : 2011-12-06
Sports Sponsorship written by and has been published by Icon Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-06 with categories.
Sports Sponsorship: A Professional's Guide offers long overdue advice on every aspect of the tough and often daunting task of seeking sports sponsorship. Written by one of international sport's most experienced and successful sponsorship sales exponents, the book is intended for sponsorship seekers at all levels, from grass roots sport up to the highest echelons of professional sports organizations.Sports Sponsorship: A Professional's Guide offers long overdue advice on every aspect of the tough and often daunting task of seeking sports sponsorship. Written by one of international sport's most experienced and successful sponsorship sales exponents, the book is intended for sponsorship seekers at all levels, from grass roots sport up to the highest echelons of professional sports organizations. Brian Sims has been involved in motor sports from Formula Ford through to Formula 1, been the marketing director of two Formula 1 teams and been involved in US Indycar Racing with Lola, and brought companies such as FedEx, Marconi and Gillette into Formula One when marketing director of the Benetton F1 Team. Brian is now on the Advisory Board of Oxford Brookes University, a Guest Lecturer for the World Academy of Sport and is also working with a talented young British racing driver competing in the 2013 European F3 Championship. The advice and guidance contained in Sports Sponsorship is relevant to many professional sports and has several case studies illustrating how to identify, present and win support from potential partners, it is a must read for individuals, teams or organizations seeking to secure sponsorship in an ever competitive world.
Sell Your Event
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Author : Teresa Stas
language : en
Publisher:
Release Date : 2020-10-15
Sell Your Event written by Teresa Stas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-15 with categories.
★ "Finally, a book that hits that big gap between soliciting donations and raising hundreds of thousands for a mega-event! This book should be required reading for anyone serious about sponsorships but doesn't know how to get started." - Dan Cormany, PhD, Florida International University ★ ✓ Do you need Sponsorship dollars for your Event but cannot seem to land it? ✓ Do you feel overwhelmed and lost when it comes to finding Sponsors? Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors walks you through all the sponsorship steps including finding prospects and their contact information, creating winning proposals, and most importantly landing sponsorship deals. You don't have to be Coachella to sell sponsorships, you just have to know what sponsors want! Stop agonizing over sponsorship revenue, it's time for you to go get it! Based on practical, first-hand sponsorship sales experience, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors is filled with real-world insights from working with actual events and sponsorship successes (and a few mistakes). Throughout the book, you'll find guidance and proven examples of what works: sales scripts, sponsorship decks, finding decision makers, creative activations, sponsor recaps, and more. Author Teresa Stas takes you through the sponsorship sales and management process from beginning to end, helping you not only attract sponsors for your event, but keep them coming back. As the founder and CEO of Green Cactus Live Event Sponsorship Agency, Author Teresa Stas has over 17 years of experience in sponsorship sales and marketing, brokering millions of dollars in sponsorships for her clients, and working with local, regional and major national brands. Teresa is a national speaker on the topic of sponsorships, online course creator, and authors the column "Small Event, Big Sponsors" for International Festivals and Events "ie" Magazine.
Sport Promotion And Sales Management
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Author : Richard L. Irwin
language : en
Publisher: Human Kinetics
Release Date : 2008
Sport Promotion And Sales Management written by Richard L. Irwin and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
The Sponsorship Handbook
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Author : Pippa Collett
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-28
The Sponsorship Handbook written by Pippa Collett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-28 with Business & Economics categories.
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
How To Jump Start Your Sponsorship Strategy In Tough Times
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Author : Bower & Company Consulting LLC
language : en
Publisher:
Release Date : 2009-07
How To Jump Start Your Sponsorship Strategy In Tough Times written by Bower & Company Consulting LLC and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07 with Corporate sponsorship categories.
Decoding Sponsorship
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Author : Maggie Chan Jones
language : en
Publisher:
Release Date : 2021-10-19
Decoding Sponsorship written by Maggie Chan Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-19 with categories.
Routledge Handbook Of Sports Sponsorship
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Author : Alain Ferrand
language : en
Publisher: Routledge
Release Date : 2006-12-05
Routledge Handbook Of Sports Sponsorship written by Alain Ferrand and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-05 with Business & Economics categories.
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: • Sports marketing and sports management theory. • Stage by stage analysis of the sponsorship process •The roles of different key stakeholders in the process • Thorough explanation of copyright and contract law for sports sponsorship • Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.