How To Do Your Own Focus Groups
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How To Do Your Own Focus Groups
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Author : David A. Ball
language : en
Publisher: National Inst for Trial Advocacy
Release Date : 2001
How To Do Your Own Focus Groups written by David A. Ball and has been published by National Inst for Trial Advocacy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Focus groups categories.
Developing Focus Group Research
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Author : Jenny Kitzinger
language : en
Publisher: SAGE
Release Date : 1999-02-22
Developing Focus Group Research written by Jenny Kitzinger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-22 with Social Science categories.
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Doing Focus Groups
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Author : Rosaline S. Barbour
language : en
Publisher: SAGE
Release Date : 2018-09-03
Doing Focus Groups written by Rosaline S. Barbour and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Reference categories.
A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Basic And Advanced Focus Groups
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Author : David L. Morgan
language : en
Publisher: SAGE Publications
Release Date : 2018-07-13
Basic And Advanced Focus Groups written by David L. Morgan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-13 with Social Science categories.
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Conducting Focus Groups For Business And Management Students
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Author : Caroline J. Oates
language : en
Publisher: SAGE
Release Date : 2017-10-30
Conducting Focus Groups For Business And Management Students written by Caroline J. Oates and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-30 with Social Science categories.
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Focus Groups In Social Research
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Author : Michael Bloor
language : en
Publisher: SAGE
Release Date : 2000-11-08
Focus Groups In Social Research written by Michael Bloor and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-08 with Social Science categories.
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups′.
This Is Service Design Doing
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Author : Marc Stickdorn
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2018-01-02
This Is Service Design Doing written by Marc Stickdorn and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Business & Economics categories.
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Developing Questions For Focus Groups
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Author : Richard A. Krueger
language : en
Publisher: SAGE Publications
Release Date : 1997-07-24
Developing Questions For Focus Groups written by Richard A. Krueger and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-07-24 with Social Science categories.
Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
Focus Group Methodology
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Author : Pranee Liamputtong
language : en
Publisher: SAGE
Release Date : 2011-03-11
Focus Group Methodology written by Pranee Liamputtong and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-11 with Social Science categories.
Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group. Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research. Like her previous book, Researching the Vulnerable, Liamputtong′s latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research. Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.
Focus Groups
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Author : Richard A. Krueger
language : en
Publisher: SAGE
Release Date : 2000-04-26
Focus Groups written by Richard A. Krueger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-26 with Medical categories.
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.