How To Get Started With Cro
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How To Get Started With Cro
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Author : Alexander Rådahl
language : en
Publisher: RÅDAHL
Release Date : 2021-10-23
How To Get Started With Cro written by Alexander Rådahl and has been published by RÅDAHL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-23 with Business & Economics categories.
This workbook details how to start with CRO and the various methods that can be used to create a proper plan for your website and user experience. It will also give you many, good and bad, examples that can be used on real websites to tell you what works from the start and how to fix the things that are not. The biggest thing is that CRO takes time. You have to be patient and consistent with your strategies, otherwise they will not work. With this book, you will learn: CRO best practices from the experts. Understand everything that goes into CRO: how to set up a plan to obtain data and improve your user experience, as well as knowing what works and what doesn't. Gain clear examples of both good and bad websites, with explanations for why or why not they are good, and suggestions for how to fix them.
How To Get Started With Cro
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Author : Alexander Rådahl Ahlsen
language : en
Publisher: Radahl Ahlsen
Release Date : 2021-08-16
How To Get Started With Cro written by Alexander Rådahl Ahlsen and has been published by Radahl Ahlsen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-16 with categories.
This workbook details how to start with CRO and the various methods that can be used to create a proper plan for your website and user experience. It will also give you many, good and bad, examples that can be used on real websites to tell you what works from the start and how to fix the things that are not. The biggest thing is that CRO takes time. You have to be patient and consistent with your strategies, otherwise they will not work. With this book, you will learn: CRO best practices from the experts. Understand everything that goes into CRO: how to set up a plan to obtain data and improve your user experience, as well as knowing what works and what doesn't. Gain clear examples of both good and bad websites, with explanations for why or why not they are good, and suggestions for how to fix them.
Smart Persuasion
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Author : Philippe AIMÉ
language : en
Publisher: Convertize
Release Date : 2019-03-01
Smart Persuasion written by Philippe AIMÉ and has been published by Convertize this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Always Be Testing
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Author : Bryan Eisenberg
language : en
Publisher: John Wiley & Sons
Release Date : 2009-12-30
Always Be Testing written by Bryan Eisenberg and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-30 with Computers categories.
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
Grow 10x With Cro
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Author : Anthony La Rocca
language : en
Publisher: Independently Published
Release Date : 2022-02-24
Grow 10x With Cro written by Anthony La Rocca and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-24 with categories.
Tired Of Attracting the Wrong Type of Traffic to Your Website and Poor Sales? A Practical Guide to Optimize Your Sales Funnel, Boost Online Conversions & Leave Your E-commerce Competitors Behind. Author Anthony La Rocca will take you on a results-getting journey where you'll learn how to increase your leads, prospects, and customers by 1000% in just 72 hours. Learn why your conversion rate is missing the mark, and how you can fix it. This book will take you through the ins and outs of online sales, so you can 10x your traffic, customers, and income so you can enjoy new levels of wellness in your life. The author offers easy-to-follow strategies that even total newbies can get results right away. Here's a sample of what you'll find inside his new book: Find out What CRO Mastery Can Do for You. Discover Why Category Pages Are Vital to Any Website. Learn how to Make Your Blog Content Sizzle with Sales. Master The Essential Steps to Get the Most Out of Your Sales Funnel. How to Go Beyond 10X With Sales Psychology. And more! A must-have guide for any struggling e-commerce business. If you're not accomplishing the kind of traffic and sales that you want, then this guide has something for you. Author Anthony La Rocca delivers a proven guide so you can master conversion rate optimization and convert traffic on your website the way you have always wanted. Get your copy of Grow 10X With CRO and get started now! Scroll up, click buy, and get your copy today!
Making Websites Win
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Author : Karl Blanks
language : en
Publisher: Conversion Rate Experts
Release Date : 2017-10-17
Making Websites Win written by Karl Blanks and has been published by Conversion Rate Experts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-17 with categories.
Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.
Website Optimization
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Author : Rich Page
language : en
Publisher: John Wiley & Sons
Release Date : 2012-04-23
Website Optimization written by Rich Page and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-23 with Computers categories.
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
You Should Test That
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Author : Chris Goward
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-21
You Should Test That written by Chris Goward and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-21 with Business & Economics categories.
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
The Sales Acceleration Formula
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Author : Mark Roberge
language : en
Publisher: John Wiley & Sons
Release Date : 2015-02-24
The Sales Acceleration Formula written by Mark Roberge and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-24 with Business & Economics categories.
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.
Conversion Optimization
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Author : Khalid Saleh
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2010-11-01
Conversion Optimization written by Khalid Saleh and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Computers categories.
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)