Imagem Positiva Gest O Estrat Gica Da Imagem Das Empresas
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Imagem Positiva Gest O Estrat Gica Da Imagem Das Empresas
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Author : Justo Villafañe
language : pt-BR
Publisher:
Release Date : 1998
Imagem Positiva Gest O Estrat Gica Da Imagem Das Empresas written by Justo Villafañe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
A gestão da imagem de uma empresa deve abordar-se a partir de uma dupla perspectiva que combine as políticas funcionais - de produção, financeira e comercial - com as formais - de identidade, cultura e comunicação - para optimizar os resultados globais da gestão empresarial, na qual uma 'Imagem Positiva' é um activo muito importante pois que, apesar de não ser registado nas contas da empresa, tem um efeito decisivo nos resultados. O autor apresenta nesta obra um método que parte de um modelo de gestão estratégica da Imagem Corporativa no qual não só se formalizam os pressupostos teóricos que a fundamentam, mas também os instrumentos práticos para a executar. Inclui diversas metodologias parciais para auditar a imagem de uma empresa, avaliar a sua cultura corporativa, criar a sua identidade visual e organizar a sua comunicação. Todas elas com um único objectivo - dotar as empresas de uma 'Imagem Positiva' que favoreça a sua competitividade no mercado.
T Picos Especiais Em Marketing
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Author : Cláudia Mônica Ritossa
language : pt-BR
Publisher: Editora Intersaberes
Release Date : 2012-01-01
T Picos Especiais Em Marketing written by Cláudia Mônica Ritossa and has been published by Editora Intersaberes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
Embora sua origem seja tão antiga quanto a humanidade, nunca se falou tanto em marketing, em construção de marca, de imagem, em estratégia de mercado ou relacionamento com o cliente... Mas... será que as empresas, os profissionais inseridos no mercado de trabalho, as agências de comunicação têm a flexibilidade e a criatividade necessárias para trabalhar com o marketing e as suas variações? Será que o público em geral consegue perceber que o marketing é algo que afeta cada um de nós em todos os momentos de nossas vidas, mesmo que não tenhamos consciência disso? É a partir dessa contextualização que este livro propõe ao leitor uma expansão de horizontes em relação à aplicação dos fundamentos de marketing. Ideal para as áreas de marketing político, de luxo, pessoal, de serviços, esportivo e institucional, o conteúdo aqui presente visa demonstrar de que maneira é possível utilizar estratégias eficazes quando o sucesso pessoal e a versatilidade dos negócios estão em jogo.
Portas Abertas
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Author : Célia Valente
language : pt-BR
Publisher:
Release Date : 1990
Portas Abertas written by Célia Valente and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Chemical industry categories.
Comunicacao social na empresa moderna.
Panopticon Or The Inspection House
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Author : Jeremy Bentham
language : en
Publisher:
Release Date : 1791
Panopticon Or The Inspection House written by Jeremy Bentham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1791 with Jails categories.
Tecnologias Culturais E Artes Dos Media
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Author : José Manuel de Figueiredo Gomes;Babo Pinto
language : pt-BR
Publisher: Leya
Release Date : 2018-02-06
Tecnologias Culturais E Artes Dos Media written by José Manuel de Figueiredo Gomes;Babo Pinto and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-06 with Social Science categories.
Este livro resulta do contributo de vários autores à temática da relação entre cultura, arte e tecnologia dos media, central à experiência contemporânea e ao pensamento crítico das últimas décadas, destacando-se nele alguns dos nomes que lideram estes campos de reflexão, tais como, Peter Weibel, Sybille Krämer e Bernhardt Siegert. Pretendeu-se também,com a iniciativa deste livro, homenagear o pensamento de Friedrich Kittler (1943-2011), a quem se deve, de modo decisivo, o cruzamento entre os estudos culturais e a teoria dos media, expresso numa obra de grande reconhecimento internacional e de enorme valor interdisciplinar, que atravessa os campos da teoria da literatura, dos estudos visuais, da filosofia e arqueologia da técnica e dos meios digitais.
Digital Strategies For Powerful Corporate Communications
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Author : Paul A Argenti
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-04-19
Digital Strategies For Powerful Corporate Communications written by Paul A Argenti and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-19 with Business & Economics categories.
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
Corporate Social Responsibility And Sustainable Development
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Author : Mookkiah Soundarapandian
language : en
Publisher:
Release Date : 2014
Corporate Social Responsibility And Sustainable Development written by Mookkiah Soundarapandian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Social responsibility of business categories.
Papers presented at the two days National Seminar on "CSR and Sustainable Development".
Creating The Perfect Design Brief
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Author : Peter L. Phillips
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2004-03
Creating The Perfect Design Brief written by Peter L. Phillips and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03 with Business & Economics categories.
Learn how to design and use essential elements and formats, assemble a team, implement strategies for getting a design brief approved. How to change the perception of the business and present a brief to move towards the desired goal.
Design Management
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Author : Brigitte Borja de Mozota
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2003-08
Design Management written by Brigitte Borja de Mozota and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08 with Art categories.
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2011-03-17
Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-17 with Business & Economics categories.
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo