Marketing Efectivo

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Marketing Efectivo

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Author : Peter Hingston
language : es
Publisher: Pearson Educación
Release Date : 2002

Marketing Efectivo written by Peter Hingston and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.

Conducta Real Del Consumidor Y Marketing Efectivo

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Author : Ildefonso Grande Esteban
language : es
Publisher: ESIC Editorial
Release Date : 2006

Conducta Real Del Consumidor Y Marketing Efectivo written by Ildefonso Grande Esteban and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Este libro proporciona conceptos y estrategias para tomar decisiones efectivas en materia de producto, precio, distribución y comunicación que tienen en cuenta cómo es la conducta y reacciones reales que se han observado en los consumidores atendiendo a su edad, género y nivel socioeconómico. Es un libro fundamentalmente práctico, que aporta soluciones. Está escrito pensando en la gestión de la mayoría de las organizaciones, que son medianas y pequeñas, y que toman, con frecuencia decisiones aparentemente sencillas; decidir cómo se llamará una marca, el color de un envase nuevo o su tamaño, la modificación del precio, la decoración de sus puntos de venta, eslogan de sus anuncios o qué argumentos van a utilizar para dirigirse al mercado en campañas publicitarias, incluso de pequeña escala.

Principles Of Marketing

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Author : Cristina Calvo Porral, John L. Stanton
language : en
Publisher: ESIC
Release Date : 2018-01-19

Principles Of Marketing written by Cristina Calvo Porral, John L. Stanton and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-19 with Business & Economics categories.

Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.

Marketing

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Author : Gricel Gamarra Giese
language : es
Publisher: Alpha Editorial
Release Date : 2017-04-20

Marketing written by Gricel Gamarra Giese and has been published by Alpha Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-20 with Business & Economics categories.

El marketing tiene algo único para que muchos caigan rendidos a sus pies, o por lo menos eso es lo que a mí me ha sucedido. A diferencia de otras disciplinas, el marketing posee un elemento que lo hace muy particular y ese detalle es que no tiene pausas o final. Todo es evolución, cambio e innovación constante. No existe un solo día en que los especialistas o profesionales del tema no tengan que estar aprendiendo, descubriendo o probando nuevas formas de hacer marketing para extender aún más las ramificaciones de esta maravillosa disciplina.

Effective Marketing

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Author : Peter Hingston
language : en
Publisher: DK Publishing (Dorling Kindersley)
Release Date : 2001

Effective Marketing written by Peter Hingston and has been published by DK Publishing (Dorling Kindersley) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing categories.

Expert advice for success in a small business. Learn from an expert, first-hand experience all you need to know to market your small business successfully. From carrying out essential market research to effectively pricing your product or service, Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels, projecting the right image, and using advertising to maximize your sales. Charts and diagrams, at-a-glance tip boxes, case studies, questionnaires, and checklists enable you to understand the many different aspects of successful marketing. In Planning Your Strategy, you'll learn about starting your market research, observing the competition, assessing your project, pricing, sorting out your distribution, planning your marketing, and projecting the right image. Then move on to Advertising, which covers advertising basics, producing effective advertisements, creating good leaflets and brochures, followed by Promotion and Sales, which covers working with the media, promoting sales, selling techniques. Finally, you'll benefit with Staying on Track, through analyzing your sales data, and dealing with changes and competition. Effective Marketing also provides Useful Information, from legal matters, and glossary, to useful contacts, and suggested reading. Effective Marketing is one of four new titles in an innovative series of practical guides, covering every aspect of business, for everyone starting their own small business.

Effective Marketing In Australia

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Author : Peter Hingston
language : en
Publisher:
Release Date : 2001

Effective Marketing In Australia written by Peter Hingston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing categories.

Marketing

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Author : Gary Armstrong
language : en
Publisher: Pearson Educación
Release Date : 2003

Marketing written by Gary Armstrong and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Marketing Digital

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Author :
language : es
Publisher: Editorial Vértice
Release Date : 2010-10-13

Marketing Digital written by and has been published by Editorial Vértice this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-13 with Business & Economics categories.

Este libro pretende mostrar las diversas posibilidades que el marketing digital ofrece a las organizaciones empresariales. A través de los distintos capítulos, se presentan los diferentes elementos, herramientas estratégicas e instrumentos usados en esta disciplina, así como los mejores modos y situaciones para su utilización. ÍNDICE 1. Introducción al marketing digital. 2. Elementos del marketing digital. 3. Herramientas estratégicas del marketing digital. 4. La personalización y el marketing digital. 5. Campañas de comunicación online. 6. La publicidad online y su eficacia.

Marketing Financiero

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Author : Jaime Rivera Camino & Carlos Mas Hernández
language : en
Publisher: ESIC
Release Date :

Marketing Financiero written by Jaime Rivera Camino & Carlos Mas Hernández and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.

Tendencias De La Comunicaci N Para El Turismo

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Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
language : en
Publisher: Dykinson
Release Date : 2020-02-21

Tendencias De La Comunicaci N Para El Turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and has been published by Dykinson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-21 with categories.

Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.