Marketing Interno
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Problemas Y Ejercicios De Psicoestad Stica
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Author : Ismael Quintanilla Pardo
language : es
Publisher: Ediciones Piramide
Release Date : 1991-01-01
Problemas Y Ejercicios De Psicoestad Stica written by Ismael Quintanilla Pardo and has been published by Ediciones Piramide this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-01 with Human capital categories.
Internal Marketing
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Author : Richard J. Varey
language : en
Publisher: Psychology Press
Release Date : 2000
Internal Marketing written by Richard J. Varey and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This work represents a resource of the current research and conceptual development in internal marketing. It features case studies covering a wide range of sector and industry applications.
Internal Marketing
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Author : Pervaiz K. Ahmed
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-17
Internal Marketing written by Pervaiz K. Ahmed and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
The Foundations Of Internal Marketing
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Author : Marleen H. Bekkers
language : en
Publisher:
Release Date : 1993
The Foundations Of Internal Marketing written by Marleen H. Bekkers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Marketing categories.
Internal Marketing
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Author : David M. Brown
language : en
Publisher: Routledge
Release Date : 2020-10-29
Internal Marketing written by David M. Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-29 with Business & Economics categories.
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.
Marketing Financiero
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Author : Jaime Rivera Camino
language : en
Publisher: ESIC
Release Date : 2015-06-08
Marketing Financiero written by Jaime Rivera Camino and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-08 with Business & Economics categories.
Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Marketing Interno
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Author : Vicente Tortosa Edo
language : es
Publisher: Ediciones Pirámide
Release Date : 2014-11-20
Marketing Interno written by Vicente Tortosa Edo and has been published by Ediciones Pirámide this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Business & Economics categories.
El objetivo del presente libro no es otro que mostrar un nuevo enfoque en la gestión de la relación que la empresa debe mantener con sus empleados, una orientación hacia los trabajadores desde una filosofía propia del marketing. Para tal propósito, a través de siete capítulos se muestran las principales características del marketing interno y se ejemplifican situaciones reales y concretas, a partir de cinco casos prácticos de empresa en los que se tratan aspectos relacionados con este concepto.
Marketing Interno Y Comunicaci N En La Empresa
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Author : César de la fuente Chico
language : es
Publisher: Editorial Elearning, S.L.
Release Date : 2019-12-05
Marketing Interno Y Comunicaci N En La Empresa written by César de la fuente Chico and has been published by Editorial Elearning, S.L. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-05 with categories.
• Conocer los elementos y procesos propios de la comunicación empresarial, como caso especial de la comunicación en general. • Establecer planes de comunicación internas, aplicados a diferentes entornos organizativos. • Saber qué ventajas tiene el uso de las técnicas de Marketing hacia el interior de las empresas. • Saberquéeslagestióndeconocimientoycómoseusaenelentornoempresarial. • Manejar las principales herramientas de gestión del conocimiento. • Conocerquébarreraspuedenimpedirunacorrectagestióndelconocimiento. UD1.Marketing interno y comunicación en la empresa 1. Concepto de comunicación 1.1. Elementos del proceso comunicativo 1.2. Tipos de comunicación 2. La comunicación empresarial 2.1. La comunicación interna en la empresa 3. El plan de comunicación interna 4. La comunicación en las organizaciones multinacionales 5. Las organizaciones virtuales 6. El teletrabajo 7. Incidencias en el uso del correo electrónico 8. Qué es, qué no es y qué puede ser el marketing interno 8.1. Marketing interno 8.2. Marketing interno y recursos humanos 8.3. El marketing interno como auxiliar para el desarrollo de la estrategia social de la empresa UD2.Gestión del conocimiento 1. Introducción 2. El conocimiento 2.1. Elementos del conocimiento 3. Gestión del conocimiento en la empresa 3.1 Gestión del capital intelectual vs. Gestión del conocimiento 3.2 Modelos de gestión del conocimiento 3.3 Ciclo de gestión del conocimiento 4. Las personas y la ventaja competitiva en la gestión del conocimiento 4.1 El departamento de RR.HH en la gestión del conocimiento 4.2 La ventaja competitiva 5. Herramientas 6. Barreras a la gestión del conocimiento 7. Beneficios de la gestión del conocimiento
Human Resource Management And Internal Marketing
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Author : Teena Mishra
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30
Human Resource Management And Internal Marketing written by Teena Mishra and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Business & Economics categories.
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Gest O De Servi Os E Marketing Interno
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Author : Eduardo Santiago Spiller
language : pt-BR
Publisher: Editora FGV
Release Date : 2015-09-02
Gest O De Servi Os E Marketing Interno written by Eduardo Santiago Spiller and has been published by Editora FGV this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-02 with Business & Economics categories.
No atual contexto de globalização dos negócios e acirramento da competição, o setor de serviços vem apresentando taxas de crescimento anuais superiores a todos os demais da economia, exigindo especial atenção por parte das organizações e de seus integrantes. O objetivo deste livro é apresentar conceitos e princípios fundamentais da gestão de serviços e do marketing interno, indicando meios adequados para aplicar na prática as informações aqui transmitidas.