Place Promotion
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Place Promotion
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Author : John Robert Gold
language : en
Publisher: *Belhaven Press
Release Date : 1994-06-30
Place Promotion written by John Robert Gold and has been published by *Belhaven Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-30 with Business & Economics categories.
Book on how sophisticated advertising is connected to geographical marketing
Place And Tourism Promotion
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Author : Edmund Christopher Matotay
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2010-04-16
Place And Tourism Promotion written by Edmund Christopher Matotay and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-16 with Science categories.
Cities around the world adopt place promotion and marketing activities as one of their development strategies. They do this through engaging in selling their images through the use of sceneries like national parks, museums, historic monuments and flag institutions such as hotels and conference facilities. These sceneries and flag institutions act as symbols to profile and market these cities to the world for different socio-economic purposes. The present book exposes some findings derived from two major study objectives done in Tanzania. One of the the objectives was to find out different place promotion strategies in Arusha, and the other was to set out to find the impact of the place promotion strategies on tourism. Reasons for place promotion and the targets of the strategies are also widely covered in the book. In its specialized chapters, the book reveals that there are three major elements of place promotion in use in the northern Tanzanian tourist city of Arusha. These are national parks and game reserves located in Arusha like Arusha National Park, Manyara National Park, Serengeti National Park and Ngorongoro Conservation Area. The city of Arusha also uses flag institutions in and around Arusha like The Arusha International Conference Centre (AICC), Arusha Natural Museum, The Arusha Declaration Museum, The Cultural Villages of El-Kiding’a and best Hotels to profile itself to the world. Gratifyingly, the book exposes that the main reasons for these strategies are to boost tourism in the city and that most of the targets of these strategies are international tourists. Through the good use of the strategies, and the city revenues turnover, the region itself has been enormously popular and the number of visits to the attractive sceneries and flag institutions has been growing steadily over the years.
Urban Events Place Branding And Promotion
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Author : Waldemar Cudny
language : en
Publisher: Routledge
Release Date : 2019-10-01
Urban Events Place Branding And Promotion written by Waldemar Cudny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.
Landscape And Branding
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Author : Nicole Porter
language : en
Publisher: Routledge
Release Date : 2015-10-05
Landscape And Branding written by Nicole Porter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-05 with Architecture categories.
Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.
Place Promotion
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Author : John Robert Gold
language : en
Publisher:
Release Date : 1994
Place Promotion written by John Robert Gold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Publicity categories.
Place Event Marketing In The Asia Pacific Region
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Author : Waldemar Cudny
language : en
Publisher: Routledge
Release Date : 2021-08-19
Place Event Marketing In The Asia Pacific Region written by Waldemar Cudny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-19 with Business & Economics categories.
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.
Selling Places
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Author : Stephen Ward
language : en
Publisher: Routledge
Release Date : 2005-10-09
Selling Places written by Stephen Ward and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-09 with Architecture categories.
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
Basic Marketing
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Author : Stanley J. Shapiro
language : en
Publisher:
Release Date : 1996
Basic Marketing written by Stanley J. Shapiro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing categories.
Sales Promotion
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Author : Peter Spillard
language : en
Publisher: Random House Business
Release Date : 1975
Sales Promotion written by Peter Spillard and has been published by Random House Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Sales promotion categories.
City Branding And Promotion
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Author : Waldemar Cudny
language : en
Publisher: Routledge
Release Date : 2019
City Branding And Promotion written by Waldemar Cudny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Architecture categories.
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.