Public Relations Branding And Authenticity
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Public Relations Branding And Authenticity
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Author : Sian Rees
language : en
Publisher: Routledge
Release Date : 2020-01-31
Public Relations Branding And Authenticity written by Sian Rees and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-31 with Business & Economics categories.
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.
Cultures Of Authenticity
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Author : Marie Heřmanová
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-11-21
Cultures Of Authenticity written by Marie Heřmanová and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-21 with Social Science categories.
This volume contains an Open Access Chapter. This collection explores the complex and controversial idea of authenticity. Addressing the concept from an interdisciplinary perspective and offering a diverse range of topical cases.
Community Building And Early Public Relations
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Author : Donnalyn Pompper
language : en
Publisher: Routledge
Release Date : 2020-12-30
Community Building And Early Public Relations written by Donnalyn Pompper and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-30 with Business & Economics categories.
From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions – relationship-building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women’s interactional qualities made them complicit as colonizers, forever altering indigenous peoples’ way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building, and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the twentieth century.
Paradox In Public Relations
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Author : Kevin L. Stoker
language : en
Publisher: Routledge
Release Date : 2020-03-25
Paradox In Public Relations written by Kevin L. Stoker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-25 with Business & Economics categories.
Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.
Public Relations And Strategic Communication In 2050
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Author : Alexander V. Laskin
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-25
Public Relations And Strategic Communication In 2050 written by Alexander V. Laskin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-25 with Language Arts & Disciplines categories.
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Compelling Storytelling Narratives For Sustainable Branding
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Author : Rodrigues, Paula
language : en
Publisher: IGI Global
Release Date : 2024-07-16
Compelling Storytelling Narratives For Sustainable Branding written by Rodrigues, Paula and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-16 with Business & Economics categories.
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.
Encyclopedia Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE Publications
Release Date : 2013-08-20
Encyclopedia Of Public Relations written by Robert L. Heath and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-20 with Business & Economics categories.
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
Chronicles Of Influence Pioneering Authentic Brand Narratives To Connect And Captivate
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Author : Aurora Grace Edwards
language : en
Publisher: David Chapple
Release Date :
Chronicles Of Influence Pioneering Authentic Brand Narratives To Connect And Captivate written by Aurora Grace Edwards and has been published by David Chapple this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Drawing from years of experience, the author dives deep into the art of storytelling and explores how influential narratives can establish a genuine connection with audiences. Throughout this captivating chronicle, readers are equipped with valuable insights and practical techniques to revolutionize their brand strategy. By uncovering the power of authenticity, the author encourages readers to craft narratives that resonate with people on a personal level, forging a bond between their brand and target audience. The book delves into various threads of influence that contribute to a successful brand narrative. From storytelling fundamentals to understanding the psychology behind captivating narratives, each chapter unravels the essential components of creating an authentic and compelling brand story. Furthermore, the author introduces innovative ways to utilize emerging media channels and trends effectively, leveraging their influence to captivate wider audiences. Through real-world examples and case studies from renowned brands, Chronicles of Influence reveals the strategies behind their successful brand narratives. By learning from these pioneers, readers gain a deep understanding of how to unleash the true potential of their own brand stories, building authenticity that can foster trust and loyalty. This book acts as a inspiring guide for marketers, entrepreneurs, and individuals eager to make a lasting impact in the realm of branding. Whether you seek to establish a culture of storytelling within your organization or simply wish to sharpen your storytelling skills, Chronicles of Influence equips you with the necessary tools to captivate and connect with your audience like never before. Through its fascinating insights and practical wisdom, this book becomes an indispensable resource in the pursuit of creating authentic brand narratives.
Digital Transformation And Corporate Branding
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Author : Maria Teresa Cuomo
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Digital Transformation And Corporate Branding written by Maria Teresa Cuomo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Authenticity As Performativity On Social Media
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Author : Allan S. Taylor
language : en
Publisher: Springer Nature
Release Date : 2022-10-11
Authenticity As Performativity On Social Media written by Allan S. Taylor and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-11 with Social Science categories.
Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a ‘neoliberal authentic’ that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal. Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, the book asks readers to reappraise authenticity and provides a working definition for future practice.