Smart Customers And Retail Promotions
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Smart Customers And Retail Promotions
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Author : Julia Freiheit
language : de
Publisher: Springer-Verlag
Release Date : 2013-12-19
Smart Customers And Retail Promotions written by Julia Freiheit and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-19 with Business & Economics categories.
The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.
Smart Retailing
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Author : Eleonora Pantano
language : en
Publisher: Springer
Release Date : 2019-03-04
Smart Retailing written by Eleonora Pantano and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Business & Economics categories.
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
Your Smart Retail Market Strategy Book
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Author : Ho Eng Wah
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2017-01-20
Your Smart Retail Market Strategy Book written by Ho Eng Wah and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-20 with Self-Help categories.
The objectives of this book are: To share what are the excitements and challenges facing in the retailing industry. To create different strategies by using the right retail format strategy to meet the specific target market segment. How retailers able to create a competitive advantage edge over competitors in order to achieve sustainable growth in revenue and profit in the longer term for the organization. Successful SMART Retailing = How to define your SPECIFIC target market segment to MEET your customers needs and wants in order to create a competitive ADVANTAGE edge to achieve sustainable financial performance RESULTS by utilizing the current TECHNOLOGICAL advancement and implementing of ENTREPRENEURSHIP mindset.
The Role Of Smart Technologies In Decision Making
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Author : Eleonora Pantano
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-20
The Role Of Smart Technologies In Decision Making written by Eleonora Pantano and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-20 with Business & Economics categories.
This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer — consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) — is emerging as a promising area for future marketing and retailing studies. The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon. The chapters in this book were originally published as a special issue of the Journal of Marketing Management.
Smart Retail
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Author : Richard Hammond
language : en
Publisher: Pearson UK
Release Date : 2017-01-30
Smart Retail written by Richard Hammond and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-30 with Business & Economics categories.
Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Smart Retail
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Author : Richard Hammond
language : en
Publisher: Pearson UK
Release Date : 2012-09-26
Smart Retail written by Richard Hammond and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-26 with Business & Economics categories.
Discover the secrets of some of the world’s leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know. Find your ‘Big Idea’ and learn how that sets you apart from the competition Learn critical lessons from the pioneers of retail Understand what customers really want from your format Find out how to build strong store teams Become skilled in delighting your customers Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Smart Marketing With The Internet Of Things
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Author : Simões, Dora
language : en
Publisher: IGI Global
Release Date : 2018-07-20
Smart Marketing With The Internet Of Things written by Simões, Dora and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with Business & Economics categories.
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Peak Customers The Smart Way To Grow Your Business
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Author : Bruce May
language : en
Publisher: Lulu.com
Release Date :
Peak Customers The Smart Way To Grow Your Business written by Bruce May and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Collaborative Promotions
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Author : Daniela Wiehenbrauk
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-08-19
Collaborative Promotions written by Daniela Wiehenbrauk and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-19 with Business & Economics categories.
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.
Branded
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Author : Bernie Brennan
language : en
Publisher: John Wiley & Sons
Release Date : 2010-09-16
Branded written by Bernie Brennan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-16 with Business & Economics categories.
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data