Sponsorship Strategy Practical Approaches To Powerful Sponsorships
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Sponsorship Strategy Practical Approaches To Powerful Sponsorships
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Author : Ken Ungar
language : en
Publisher:
Release Date : 2020-07-15
Sponsorship Strategy Practical Approaches To Powerful Sponsorships written by Ken Ungar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-15 with categories.
From neighborhood youth sports to major festivals to the Olympic Games, sponsorship is big business, generating an estimated $62 billion worldwide. It is now one of the most valuable tools to enhance a brand's image and promote sales. However, "strategy without tactics is the slowest route to victory," and organizations risk wasting valuable resources without the right approach.Combining decades of sponsorship experience with the insights of industry insiders, Ken Ungar, president and founder of CHARGE, developed Sponsorship Strategy: Practical Approaches to Powerful Sponsorships as a resource for anyone wanting to up their sponsorship game. This book blends research-based strategies with real-world experiences to help sports organizations, nonprofits, and corporate brands achieve the best results. Sponsorship Strategy offers straightforward advice, including how to:?Identify the shared target audience for sponsorship?Evaluate the potential impact of a sponsorship property?Leverage the "superpower" of image transfer?Employ B2B sponsorships, corporate social responsibility, and the first-mover advantageIt provides the reader with a strategic toolbox to improve sponsorship's return-on-investment.For the professional starting out in sponsorship, this book teaches the fundamentals of effective strategy. For the sponsorship veteran, Sponsorship Strategy offers a checklist of issues vital to making every sponsorship work better. Every marketer who wants powerful sponsorships needs to read this book.
The Sponsorship Handbook
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Author : Pippa Collett
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-28
The Sponsorship Handbook written by Pippa Collett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-28 with Business & Economics categories.
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
The Sponsor S Toolkit
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Author : Anne-Marie Grey
language : en
Publisher: McGraw-Hill Australia
Release Date : 2001
The Sponsor S Toolkit written by Anne-Marie Grey and has been published by McGraw-Hill Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Corporate sponsorship categories.
The Sponsor's Toolkit shows sponsors how to consistently achieve quantifiable marketing results, maximizing returns on sponsorship dollars by providing value-added products and messages that say something about consumers -- both who they are and who they want to be.Written by two veterans of the global sponsorship arena, this hands-on book starts by providing a practical, systematic approach for defining what an organization hopes to gain from sponsorship, then explains how to achieve those goals through an accessible, step-by-step program designed for use in all levels of an organization. Copyright © Libri GmbH. All rights reserved.
The Corporate Sponsorship Toolkit
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Author : Kim Skildum-Reid
language : en
Publisher:
Release Date : 2012
The Corporate Sponsorship Toolkit written by Kim Skildum-Reid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
"This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.
Event Sponsorship
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Author : Bruce E. Skinner
language : en
Publisher: Wiley
Release Date : 2002-10-18
Event Sponsorship written by Bruce E. Skinner and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-18 with Business & Economics categories.
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
How To Jump Start Your Sponsorship Strategy In Tough Times
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Author : Bower & Company Consulting LLC
language : en
Publisher:
Release Date : 2009-07
How To Jump Start Your Sponsorship Strategy In Tough Times written by Bower & Company Consulting LLC and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07 with Corporate sponsorship categories.
The Sponsorship Seeker S Toolkit Fourth Edition
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Author : Anne-Marie Grey
language : en
Publisher: McGraw-Hill Education
Release Date : 2014-05-15
The Sponsorship Seeker S Toolkit Fourth Edition written by Anne-Marie Grey and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-15 with Business & Economics categories.
THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
Routledge Handbook Of Sports Sponsorship
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Author : Alain Ferrand
language : en
Publisher: Routledge
Release Date : 2006-12-05
Routledge Handbook Of Sports Sponsorship written by Alain Ferrand and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-05 with Business & Economics categories.
This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers
What Sponsors Want An Inspirational Guide For Event Marketers
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Author : Mark Harrison
language : en
Publisher: World Scientific
Release Date : 2020-08-27
What Sponsors Want An Inspirational Guide For Event Marketers written by Mark Harrison and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-27 with Business & Economics categories.
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
The Sponsorship Manual
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Author : Edward Geldard
language : en
Publisher:
Release Date : 2001-10
The Sponsorship Manual written by Edward Geldard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-10 with Corporate sponsorship categories.
This Second Edition has been updated with even more comprehensive information on the industry. The best-selling first edition came as the result of many requests from clients, students and participants in the numerous workshops of the Sponsorship Unit has run, for recommended reading material on sponsorship. You will still find that most of the information contained in this book is original. This easy-to-read text provides practical tips, examples and a dozen comprehensive checklists. The book includes: Practical ideas and insights on how to attract sponsorship; A thorough understanding of sponsorship, its uses, and the reasons why companies sponsor; Skills to identify potential sponsors and what their assessment procedures are likely to be; Practical advice on how to approach a corporation for sponsorship and prepare the necessary proposal; Tips for getting the contract right; Proven methods for keeping sponsors happy; Latest methods for evaluating sponsorships.