Stand Und Tendenzen In Der Online Marktforschung
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Stand Und Tendenzen In Der Online Marktforschung
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Author : Timur Seyrek
language : de
Publisher: GRIN Verlag
Release Date : 2007
Stand Und Tendenzen In Der Online Marktforschung written by Timur Seyrek and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Diplomarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 2,0, Hochschule München (Betriebswirtschaft), Sprache: Deutsch, Abstract: Das Internet ist als ein relativ neues Kommunikationsmedium ebenso eine immense Quelle für Informationen. Der Begriff "Internet" ist seit einigen Jahren nicht mehr wegzudenken. Mittlerweile ist seine Bedeutung als Kommunikationsmedium in unserer heutigen Gesellschaft nicht mehr vernachlässigbar. Fast jedes Unternehmen und zunehmend auch immer mehr Privatpersonen sind mit einer eigenen Homepage im World Wide Web (WWW) vertreten, und die eMail-Funktionalität ist essentieller Bestandteil der Kommunikationsmedien geworden.Aufgrund dieser Wichtigkeit des Mediums Internet in der heutigen Zeit der reichhaltigen Informationsverfügbarkeit liegt es nahe, dieses zur Informationsbeschaffung auch im Rahmen der Marktforschung zu nutzen.Im Bereich der sekundären Marktforschung kann bereits seit längerem auf eine große Datenmenge zurückgegriffen werden, in der primären Marktforschung fangen viele Institute an, das Internet zu instrumentalisieren.Die Primärforschung im Internet ist der Schwerpunkt der Arbeit. Nach einer Abhandlung über die klassischen Formen der Marktforschung ist die Marktforschung im Internet Hauptthema, das von Selbstverpflichtungen und Verhaltensrichtlinien der Institute sowie neuartigen Softwareprodukten, die besonders für die internetbasierte Marktforschung konzipiert worden sind, komplettiert wird.Abschließend wird die Frage gestellt, welche Vor- bzw. Nachteile sich durch die Nutzung des Internets in der Marktforschung ergeben und wie sich zukünftig auswirken wird.
Kaufprozesse Im Electronic Commerce
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Author : Jasmin Korb
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-08
Kaufprozesse Im Electronic Commerce written by Jasmin Korb and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Business & Economics categories.
Jasmin Claudia Korb untersucht wie sich der Electronic Commerce (EC) auf den traditionellen Handel auswirkt, ob die Informationsbedürfnisse des Endkunden im elektronischen Kaufprozess berücksichtigt werden und welche Lösungsmöglichkeiten das EC zur Befriedigung dieser Informationsbedürfnisse bereitstellt.
Werbung F R Finanzdienstleistungen Im Internet
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Author :
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-13
Werbung F R Finanzdienstleistungen Im Internet written by and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-13 with Business & Economics categories.
Auf der Basis einer breit angelegten Untersuchung präsentiert Burkhard Henn Erkenntnisse über den Einfluss verschiedener Gestaltungs- und Plazierungsvariablen auf den Erfolg von Bannerschaltungen im Internet.
Unternehmensbefragung Nutzung Und Bedeutung Von Web 2 0 Anwendungen Im Personalmarketing Deutscher Unternehmen
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Author : Melanie Wittchow
language : de
Publisher: GRIN Verlag
Release Date : 2014-07-15
Unternehmensbefragung Nutzung Und Bedeutung Von Web 2 0 Anwendungen Im Personalmarketing Deutscher Unternehmen written by Melanie Wittchow and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-15 with Business & Economics categories.
Akademische Arbeit aus dem Jahr 2010 im Fachbereich Führung und Personal - Sonstiges, Note: 1,7, , Sprache: Deutsch, Abstract: Im Folgenden möchte die Autorin den Status quo der Web-2.0-Anwendung im Personalmarketing/Personalmanagement großer und attraktiver deutscher Unternehmen bestimmen. Die Ergebnisse daraus sollen zusammen mit den Schlüssen aus den theoretischen Ausführungen zu Handlungsempfehlungen führen. Aus dem Inhalt: - Ziel der Befragung, - Umsetzung, - Ergebnisse
Direkt Marketing
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Author :
language : de
Publisher:
Release Date : 1995
Direkt Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising, Direct-mail categories.
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net
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Author : Joshua Grossnickle
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-10-02
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net written by Joshua Grossnickle and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-02 with Business & Economics categories.
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Online Social Sciences
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Author : Bernad Batinic
language : en
Publisher: Seattle ; Toronto : Hogrefe & Huber Publishers
Release Date : 2002
Online Social Sciences written by Bernad Batinic and has been published by Seattle ; Toronto : Hogrefe & Huber Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.
More researchers in social sciences and market research want to use the Internet to obtain data. This text provides comprehensive information, from the basics upwards, about online research methods, technical approaches to data collection and the qualityand limitations of data collected online.
Beitr Ge Zum Marketing Management
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Author : Richard Köhler
language : de
Publisher:
Release Date : 1988
Beitr Ge Zum Marketing Management written by Richard Köhler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Marketing categories.
Business Model Management
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Author : Bernd W. Wirtz
language : en
Publisher: Springer Nature
Release Date : 2020-09-30
Business Model Management written by Bernd W. Wirtz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.
“How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.” Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG “In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic business models in the German-speaking world.” Hermann-Josef Lamberti, Member of the Board Deutsche Bank AG 1999-2012/ Member of the Board of Directors, Airbus Group “The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaption of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice.” Dr. Lothar Steinebach, Member of the Board, Henkel AG 2007-2012/ Supervisory Board, ThyssenKrupp AG
Strategic Reputation Management
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Author : Pekka Aula
language : en
Publisher: Routledge
Release Date : 2020-08-11
Strategic Reputation Management written by Pekka Aula and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-11 with Business & Economics categories.
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.