Star Marketing For Everyone S Business
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Star Marketing For Everyone S Business
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Author : Sian Yet
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2013-09-03
Star Marketing For Everyone S Business written by Sian Yet and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
"""If you need simple but workable ideas, if u need a quick Course on marketing for practioners, if you need to have marketing ideas that you can implement immediately, then ""STAR MARKETING for Everyone's Business"" is the book you should read. Sian Yet's passion comes through in this book. --James Gwee, T.h, MBA., Indonesia's Favourite Trainer and Seminar Speaker www.jamesgwee.com Tiga kata paling sesuai untuk buku ini adalah ""Sederhana, Aplikatif, dan Mernbumi."" --Limas Kosim, Komisaris PT. Sehat Global Otomotif Saya yakin buku ini dapat memberikan pemahaman betapa pentingnya marketing strategy dalam suatu perusahaan, dan saya telah merasakan manfaat tersebut. Sernoga Anda rnakin sukses! --Tirta Wiriyan, Direktur Utarna PT. Serdang Jaya Selarnat atas lahirnya buku yang telah dipraktikkan dalam berbagai bisnis dan teruji. Powerful, inspiring, dan aplikatif. --Didik Setiyo Nugroho, Sales Executive Retail Pertamina Lubricant SUMUT- NAD Buku ini rnengornbinasikan pendekatan strategis yang eksploratif dan pendekatan taktis yang aplikatif. Keduanya dirarnu dalarn sebuah kerangka kerja (framework) pemasaran yang simpel, sistematis, dan down to earth. Saya kira buku ini cocok untuk para praktisi pernasaran dan entrepreneur yang passionate dalam rneningkatkan efektivitas strategi pemasarannya. --Yuswohady, Pengamat dan Konsultan Pemasaran"""
Star Brands
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Author : Carolina Rogoll
language : en
Publisher: Simon and Schuster
Release Date : 2015-04-14
Star Brands written by Carolina Rogoll and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-14 with Business & Economics categories.
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Six Pixels Of Separation
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Author : Mitch Joel
language : en
Publisher: Hachette UK
Release Date : 2009-09-07
Six Pixels Of Separation written by Mitch Joel and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-07 with Business & Economics categories.
Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free. Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace—without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone?
Small Business Marketing Strategies All In One For Dummies
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Author : Consumer Dummies
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-06
Small Business Marketing Strategies All In One For Dummies written by Consumer Dummies and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Business & Economics categories.
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside... Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results
Conscious Marketing
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Author : Carolyn Tate
language : en
Publisher: John Wiley & Sons
Release Date : 2015-07-07
Conscious Marketing written by Carolyn Tate and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Business & Economics categories.
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.
Data Driven Marketing
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Author : Mark Jeffery
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-08
Data Driven Marketing written by Mark Jeffery and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-08 with Business & Economics categories.
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Digital Marketing All In One For Dummies
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Author : Stephanie Diamond
language : en
Publisher: John Wiley & Sons
Release Date : 2019-04-08
Digital Marketing All In One For Dummies written by Stephanie Diamond and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-08 with Business & Economics categories.
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
Steal These Ideas
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Author : Steve Cone
language : en
Publisher: John Wiley & Sons
Release Date : 2010-05-13
Steal These Ideas written by Steve Cone and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Business & Economics categories.
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing. In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.
Reputation Marketing
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Author : David McGarry
language : en
Publisher:
Release Date : 2014-01-27
Reputation Marketing written by David McGarry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-27 with categories.
It is true: 95% of people consult the Internet before picking a local business. And 72% of people trust reviews online! Reputation Marketing is not just another buzzword, nor is it an online business service scam. It is the new must have in your sales strategy repertoire - especially if you are a small, local business - based on the statistical reality that nearly everyone is basing whether or not they choose your business from reviews. Even if you hate Facebook, have no clue what Twitter is, and have never read a blog in your life, you need to not only think about how Internet and social media affect your business - but how you can exploit them as resources to market and improve your sales. This book aims to lay out all of the fundamentals of what "Reputation Marketing" is and how you can apply it to your business, in an easy to read, demonstrable format to which you as a small business owner can empathize and relate. The goal is not to sell you on hiring a consultant, nor to sell you on investing in super costly services you cannot afford. The goal rather is to inform you and to prepare you for the today and future that has become small business reality, and to help you make the best decisions that you can within that framework to keep earning and even drastically improve your sales in the interest of you and your employees.
Guerrilla Marketing Volume 1
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Author : Jay Conrad Levinson
language : en
Publisher: Morgan James Publishing
Release Date : 2021-10-05
Guerrilla Marketing Volume 1 written by Jay Conrad Levinson and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-05 with Business & Economics categories.
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.