Statistical Methods In Customer Relationship Management
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Statistical Methods In Customer Relationship Management
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Author : V. Kumar
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-26
Statistical Methods In Customer Relationship Management written by V. Kumar and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Mathematics categories.
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications
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Author : Meier, Andreas
language : en
Publisher: IGI Global
Release Date : 2012-01-31
Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications written by Meier, Andreas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-31 with Computers categories.
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Statistical Methods
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Author : Dr. Nidhi Tewatia
language : en
Publisher: Chyren Publication
Release Date : 2024-10-22
Statistical Methods written by Dr. Nidhi Tewatia and has been published by Chyren Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-22 with Antiques & Collectibles categories.
A Text Book On Customer Relationship Management Crm A Journey From Suspect To Advocate
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Author : Prof. (Dr.) Moloy Ghoshal
language : en
Publisher: Shashwat Publication
Release Date : 2025-06-18
A Text Book On Customer Relationship Management Crm A Journey From Suspect To Advocate written by Prof. (Dr.) Moloy Ghoshal and has been published by Shashwat Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-18 with Education categories.
This text book on, ‘Customer Relationship Management (CRM)- A Journey from Suspect to Advocate’ has been designed according to the latest syllabus prescribed by different Universities of Delhi, Bhubaneswar, Kolkata and Chennai for MBA, BBA, B.Com.(H) and BCA students. The contents in this book have been incorporated in such a manner to provide maximum flexibility to both teachers and students on this subject. The learning materials have been in scripted based on more than 25 years of teaching experience of the Author. The Author has ensured to cover all topics with latest examples where applicable. Students deserved the best; in keeping with this spirit, care has been taken to provide best material to enlighten them on this subject. Some of the Special Features of this Book are: Written in lucid and simple language. Extensive coverage of the syllabus as demanded. Presentation of text is clear and precise. Review questions are given at the end of each chapter along with some previous years questions of different Universities. Few case studies have been discussed at the end of the book.
Diverse Methods In Customer Relationship Marketing And Management
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2018-05-25
Diverse Methods In Customer Relationship Marketing And Management written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-25 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Building A Brand Image Through Electronic Customer Relationship Management
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Author : Naim, Arshi
language : en
Publisher: IGI Global
Release Date : 2022-06-30
Building A Brand Image Through Electronic Customer Relationship Management written by Naim, Arshi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-30 with Business & Economics categories.
Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Customer Relationship Management Systems Handbook
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Author : Duane E. Sharp
language : en
Publisher: CRC Press
Release Date : 2002-07-19
Customer Relationship Management Systems Handbook written by Duane E. Sharp and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-19 with Business & Economics categories.
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
Customer Relationship Management
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Author : Daniel D. Prior
language : en
Publisher: Taylor & Francis
Release Date : 2024-01-23
Customer Relationship Management written by Daniel D. Prior and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-23 with Business & Economics categories.
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include: A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments A greater emphasis on managerial applications of CRM through new content to help guide managers An updated account of new and emerging technologies relevant to CRM Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM) Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.
Electronic Customer Relationship Management
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Author : Jerry Fjermestad
language : en
Publisher: Routledge
Release Date : 2015-05-15
Electronic Customer Relationship Management written by Jerry Fjermestad and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-15 with Business & Economics categories.
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
Customer Relationship Management
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Author : Dr. L. Senthil Kumar
language : en
Publisher: SK Research Group of Companies
Release Date : 2023-06-07
Customer Relationship Management written by Dr. L. Senthil Kumar and has been published by SK Research Group of Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-07 with Computers categories.
Dr. L. Senthil Kumar, Associate Professor, Department of Commerce, Dr.N.G.P Arts and Science College, Coimbatore, Tamil Nadu, India. Dr. M. Vimalarani, Assistant Professor, Department of Commerce, KG College of Arts and Science, Coimbatore, Tamil Nadu, India.