Sun Tzu S The Art Of War For Sales Force Success
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Sun Tzu S The Art Of War For Sales Force Success
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Author : Sun Tzu
language : en
Publisher: Clearbridge Publishing
Release Date : 2020-06-23
Sun Tzu S The Art Of War For Sales Force Success written by Sun Tzu and has been published by Clearbridge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-23 with categories.
Two books in one, this book was written specifically for sales managers as a companion for our most popular book, The Art of War for the Sales Warrior. The management methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War on the left-hand pages and the sales management adaptation, Strategy for Sales Managers, on the facing right-hand pages. Readers can see that they are getting a proven philosophy that has survived 2,500 years, not just another sales theory from the expert of the month. Recognized by the Independent Publishers Book Award as one of the best Business books of the year. Contents Foreword-Sales Force Introduction-5 Elements and 9 Skills 1-Sales Position 2-Profitable Sales 3-Sales Focus 4-Defense and Advance 5-Sales Excitement 6-Expansion Opportunities 7-Company Politics 8-Crucial Decisions 9-Outmaneuver Competitors 10-Guiding Salespeople 11-Management Challenges 12-Competitive Vulnerability 13-Information Power Glossary
Sun Tzu The Art Of War For Managers
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Author : Gerald A Michaelson
language : en
Publisher: Simon and Schuster
Release Date : 2010-04-18
Sun Tzu The Art Of War For Managers written by Gerald A Michaelson and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-18 with Business & Economics categories.
In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!
The Art Of War For The Sales Warrior
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Author : Gary Gagliardi
language : en
Publisher: Science of Strategy
Release Date : 2007
The Art Of War For The Sales Warrior written by Gary Gagliardi and has been published by Science of Strategy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing categories.
The new paperback version of the world's most popular book on strategy adapted for salespeople. The book contains the complete text of Sun Tzu's Art of War on left-hand pages and a line-by line adaptation for sales on the facing right-hand pages. This new paperback includes the keys for a FREE download of the complete audio-version of book as an MP3.
Sun Tzu Strategies For Selling How To Use The Art Of War To Build Lifelong Customer Relationships
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Author : Gerald Michaelson
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-11-10
Sun Tzu Strategies For Selling How To Use The Art Of War To Build Lifelong Customer Relationships written by Gerald Michaelson and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-10 with Business & Economics categories.
Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales
Sun Tzu S The Art Of Competing
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Author : Scott Bell
language : en
Publisher: iUniverse
Release Date : 2002-02
Sun Tzu S The Art Of Competing written by Scott Bell and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02 with Business & Economics categories.
Written by an actual sales person of 25 years, this book offers insight into a topic not often covered by books on selling or marketing—the competition. In todays world of local and global competition in every field, this book delves into the work of one of the most recognized experts on waging war and translates his wisdom into guidelines for defeating your competition. Whether a sales or marketing manager or a sales person in the field, this book will give you a working sales person's insight into how to wage war and win against your competition. Let's hope they do not read it first.
Translation Reception And Canonization Of The Art Of War
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Author : Tian Luo
language : en
Publisher: Routledge
Release Date : 2022-04-27
Translation Reception And Canonization Of The Art Of War written by Tian Luo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-27 with Language Arts & Disciplines categories.
The Art of War by Sun Tzu is an ancient yet invaluable Chinese military classic that is still relevant today. This book presents a systematic and in-depth investigation into the translation and reception of The Art of War in the western strategic culture. Aided by three self-built corpora, this study adopts a mixed method including both qualitative and quantitative analysis, and aking takes both the core text and its paratexts of The Art of War into consideration. This study highlights the significance of proper approaches to translating culture in the core text and effective measures of culture reconstruction in paratexts. It is revealed that the translated Sun Tzu has undergone three major stages before it is gradually welcomed and re-canonized in western discourse. The findings bring into light the multiple factors that contribute to the incorporation of Sun Tzu’s strategic wisdom into western culture. For scholars interested in translation studies, (critical) discourse analysis as well as strategic studies, this book provides fresh insights and new perspectives.
Strategy For Sales Managers
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Author : Gary Gagliardi
language : en
Publisher: Science of Strategy
Release Date : 2005
Strategy For Sales Managers written by Gary Gagliardi and has been published by Science of Strategy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Travel categories.
A book in which, America's leading authority on Sun Tzu, applies his strategic principles directly to the challenges of managing a sales team.
The Art Of War Plus The Art Of Sales
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Author : MR Gary J. Gagliardi
language : en
Publisher: Clearbridge Publishing
Release Date : 2014-03-07
The Art Of War Plus The Art Of Sales written by MR Gary J. Gagliardi and has been published by Clearbridge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-07 with Business & Economics categories.
Two books in one! The complete text of the only award-winning English translation of Sun Tzu's " The Art of War " PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. " The Art of War" is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. " The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. "Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1.Talk about your sales philosophy. 2.Talk about the changing trends. 3.Talk about your customers and prospects. 4.Talk about your sales talents. 5.And talk about your sales process.
The Art Of War For Small Business
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Author : Becky Sheetz-Runkle
language : en
Publisher: AMACOM
Release Date : 2014-06-11
The Art Of War For Small Business written by Becky Sheetz-Runkle and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-11 with Business & Economics categories.
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Sun Tzu And The Art Of Business
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Author : Mark McNeilly
language : en
Publisher: OUP USA
Release Date : 2012-01-26
Sun Tzu And The Art Of Business written by Mark McNeilly and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.