Survey Of College Marketing Programs

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The Survey Of College Marketing Programs 2013 Edition

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Author : Primary Research Group
language : en
Publisher: Primary Research Group Inc
Release Date : 2012

The Survey Of College Marketing Programs 2013 Edition written by Primary Research Group and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Education categories.

This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.

Survey Of College Marketing Programs

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Author :
language : en
Publisher:
Release Date : 2020

Survey Of College Marketing Programs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.

The Survey Of College Marketing Programs

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Author : Primary Research Group
language : en
Publisher:
Release Date : 1998-11-01

The Survey Of College Marketing Programs written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with categories.

Survey Of College Marketing Programs 2002

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Author : Primary Research Group
language : en
Publisher:
Release Date : 2003-02-01

Survey Of College Marketing Programs 2002 written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-01 with Business & Economics categories.

The Survey Of College Marketing Programs 2010

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Author : Primary Research Group Staff
language : en
Publisher: Primary Research Group Inc
Release Date : 2010-05-25

The Survey Of College Marketing Programs 2010 written by Primary Research Group Staff and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-25 with Education categories.

This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.

The Survey Of College Marketing Programs

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Author : Primary Research Group
language : en
Publisher:
Release Date : 1998-11-01

The Survey Of College Marketing Programs written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with Market surveys categories.

The Survey Of College Marketing Programs

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Author : Primary Research Group
language : en
Publisher:
Release Date : 1998-11-01

The Survey Of College Marketing Programs written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with Market surveys categories.

The Survey Of College Marketing Programs

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Author : Primary Research Group
language : en
Publisher: Primary Research Group Inc
Release Date : 2007

The Survey Of College Marketing Programs written by Primary Research Group and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Education categories.

More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire.

The Survey Of Distance Learning Programs In Higher Education

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Author :
language : en
Publisher: Primary Research Group Inc
Release Date : 2007

The Survey Of Distance Learning Programs In Higher Education written by and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Education categories.

Of major findings -- Methodology -- Enrollment growth -- Use of products and services from distance learning suppliers and vendors -- Use of web-based courses -- Third party course providers -- Departmental assistance to the distance learning program -- Use of technology -- Copyright and licensing issues -- Tuition costs -- Tailor-made courses for industry and government -- Consortium membership -- Adverstising and marketing the distance learning program -- Centralization of DL college bureaucracy -- Courses offered and staff salaries -- Profitability and cost structure.

Use Of Surveying Online Survey Tools In College Marketing Public Relations

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Author : Primary Research Group Staff
language : en
Publisher:
Release Date : 2015

Use Of Surveying Online Survey Tools In College Marketing Public Relations written by Primary Research Group Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Educational surveys categories.

The study looks closely at how college administrators in admission, marketing, enrollment management, public relations and other marketing-oriented departments are using surveying and online survey tools to improve performance. The study helps its readers to answer questions such as: what is the role of online survey tools in college marketing and public relations? What services are colleges using and how much are they spending? How much do they spend on traditional market research and surveying services and to what extent have they been replaced by use of online survey tools? Which populations are being surveyed the most and how have colleges benefited? What percentage and types of surveys are done by phone, by mail, in-person or online? How much has surveying increased or decreased in recent years? How are surveys archived and accessed and by whom?Just a few of the report's many findings are that: · 75% of private colleges in the sample had a paid subscription to Surveymonkey.· The range of annual spending on online survey tools by the public colleges in the sample was $150 to $15,000.· Use of survey tools has led to a significant increase in the overall volume of surveying by colleges.. A research university participant puts it this way: "We know more about the value of our degrees in the real world, and how people feel about our brand and the experience they have/had here - plus logistics like cost, location, program delivery models, etc."· More than 51% of the colleges sampled maintain an archive, directory or repository for their surveys. Community colleges and 4-year colleges were much more likely than research-oriented colleges and universities to do so.