Survey Of College Marketing Programs 2002
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Survey Of College Marketing Programs
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Author :
language : en
Publisher:
Release Date : 2020
Survey Of College Marketing Programs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The Survey Of College Marketing Programs 2013 Edition
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Author : Primary Research Group
language : en
Publisher: Primary Research Group Inc
Release Date : 2012
The Survey Of College Marketing Programs 2013 Edition written by Primary Research Group and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Education categories.
This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.
Training College Students In Information Literacy
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Author :
language : en
Publisher: Primary Research Group Inc
Release Date : 2003
Training College Students In Information Literacy written by and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Education categories.
The Survey Of College Marketing Programs
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Author : Primary Research Group
language : en
Publisher:
Release Date : 1998-11-01
The Survey Of College Marketing Programs written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with categories.
The Survey Of College Marketing Programs 2010
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Author : Primary Research Group Staff
language : en
Publisher: Primary Research Group Inc
Release Date : 2010-05-25
The Survey Of College Marketing Programs 2010 written by Primary Research Group Staff and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-25 with Education categories.
This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.
Corporate Library Benchmarks 2004 05 Edition
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Author : Primary Research Group
language : en
Publisher: Primary Research Group Inc
Release Date : 2004
Corporate Library Benchmarks 2004 05 Edition written by Primary Research Group and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Language Arts & Disciplines categories.
This special report presents results from a survey of 50 corporate and other business libraries. Data is broken out by company sales volume and by type of industry, and the report presents a similar range of data for corporate libraries that Law Library Benchmarks presents for legal libraries. More than 200 detailed tables of data highlight developments in purchasing, digital licensing, use of ebooks and site licenses, policies in knowledge management and virtual library development, as well as spending on books, journals, databases, reference works, directories, cataloging systems, and other information vehicles.
Survey Of College Marketing Programs 2002
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Author : Primary Research Group
language : en
Publisher:
Release Date : 2003-02-01
Survey Of College Marketing Programs 2002 written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-01 with Business & Economics categories.
Licensing And Copyright Management
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Author : Primary Research Group
language : en
Publisher: Primary Research Group Inc
Release Date : 2004
Licensing And Copyright Management written by Primary Research Group and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Academic libraries categories.
This report looks closely at the licensing and copyright management practices of leading academic, special and state libraries. Among the organziations profiled are: The University of Idaho, IBM, PriceWaterhouseCoopers, the University of South Carolina, and many others. Issues discussed include: recruitment of group buying partners, terms of consortium membership, authentication, archiving, title record keeping and accounting, the consolidation of buying power, state mandated contract language, changes in pricing over the life of contracts - and many other issues that impact database licensing.
Law Library Benchmarks
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Author : Primary Research Group
language : en
Publisher: Primary Research Group Inc
Release Date : 2004
Law Library Benchmarks written by Primary Research Group and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Law categories.
Law Library Benchmarks presents data from more than 65 law libraries, including those of major law firms, law schools, government agencies and courthouses. Data is broken out by type of law library. The mean number of libraries per law firm participant was 3.41. Includes detailed data on: use of librarian time in the law library, library dimensions and physical and "e-traffic" to the library, trends in library staff size, salaries and budget, precise statistics on use of librarian time, spending trends in the library content budget, spending on specific types of legal information such as state and local codes or legal journals, spending on databases and commercial online services, use of and plans for CD-ROM, parent organization management's view of the future of the law library, assessment of library resources for analyzing the business side of law, assessment of attorney search skills, trends in use of reference materials and much more.
The Survey Of College Marketing Programs
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Author : Primary Research Group
language : en
Publisher:
Release Date : 1998-11-01
The Survey Of College Marketing Programs written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with Market surveys categories.