The Survey Of College Marketing Programs 2010
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The Survey Of College Marketing Programs 2010
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Author : Primary Research Group Staff
language : en
Publisher: Primary Research Group Inc
Release Date : 2010-05-25
The Survey Of College Marketing Programs 2010 written by Primary Research Group Staff and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-25 with Education categories.
This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.
The Survey Of College Marketing Programs 2013 Edition
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Author : Primary Research Group
language : en
Publisher: Primary Research Group Inc
Release Date : 2012
The Survey Of College Marketing Programs 2013 Edition written by Primary Research Group and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Education categories.
This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.
Survey Of College Marketing Programs
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Author :
language : en
Publisher:
Release Date : 2020
Survey Of College Marketing Programs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The Survey Of College Marketing Programs
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Author : Primary Research Group
language : en
Publisher:
Release Date : 1998-11-01
The Survey Of College Marketing Programs written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with categories.
Survey Of College Marketing Programs 2002
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Author : Primary Research Group
language : en
Publisher:
Release Date : 2003-02-01
Survey Of College Marketing Programs 2002 written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-01 with Business & Economics categories.
The Survey Of College Marketing Programs
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Author : Primary Research Group
language : en
Publisher:
Release Date : 1998-11-01
The Survey Of College Marketing Programs written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with Market surveys categories.
The Survey Of College Marketing Programs
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Author : Primary Research Group
language : en
Publisher:
Release Date : 1998-11-01
The Survey Of College Marketing Programs written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with Market surveys categories.
Cracks In The Ivory Tower
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Author : Jason Brennan
language : en
Publisher: Oxford University Press
Release Date : 2019-04-01
Cracks In The Ivory Tower written by Jason Brennan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Education categories.
Academics extol high-minded ideals, such as serving the common good and promoting social justice. Universities aim to be centers of learning that find the best and brightest students, treat them fairly, and equip them with the knowledge they need to lead better lives. But as Jason Brennan and Phillip Magness show in Cracks in the Ivory Tower, American universities fall far short of this ideal. At almost every level, they find that students, professors, and administrators are guided by self-interest rather than ethical concerns. College bureaucratic structures also often incentivize and reward bad behavior, while disincentivizing and even punishing good behavior. Most students, faculty, and administrators are out to serve themselves and pass their costs onto others. The problems are deep and pervasive: most academic marketing and advertising is semi-fraudulent. To justify their own pay raises and higher budgets, administrators hire expensive and unnecessary staff. Faculty exploit students for tuition dollars through gen-ed requirements. Students hardly learn anything and cheating is pervasive. At every level, academics disguise their pursuit of self-interest with high-faluting moral language. Marshaling an array of data, Brennan and Magness expose many of the ethical failings of academia and in turn reshape our understanding of how such high power institutions run their business. Everyone knows academia is dysfunctional. Brennan and Magness show the problems are worse than anyone realized. Academics have only themselves to blame.
Improving Research Based Knowledge Of College Promise Programs
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Author : Laura W. Perna
language : en
Publisher: American Educational Research Association
Release Date : 2020-03-20
Improving Research Based Knowledge Of College Promise Programs written by Laura W. Perna and has been published by American Educational Research Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-20 with Education categories.
Also known as free tuition and free college programs, college promise programs are an emerging approach for increasing higher education attainment of people in particular places. To maximize the effectiveness of their efforts and investments, program leaders and policymakers need research-based evidence to inform program design, implementation, and evaluation. With the goal of addressing this knowledge need, this volume presents a collection of research studies that examine several categories and variations of college promise programs. These theoretically grounded empirical investigations use varied data sources and analytic techniques to examine the effects of college promise programs that have different design features and operate in different places. Individually and collectively, the results of these studies have implications for the design and implementation of promise programs if these programs are to create meaningful improvements in attainment for people from underserved groups. The authors efforts also provide a useful foundation for the next generation of college promise research.
Stepping Up To Stepping Out Helping Students Prepare For Life After College
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Author : George S. McClellan
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-21
Stepping Up To Stepping Out Helping Students Prepare For Life After College written by George S. McClellan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-21 with Education categories.
Undergraduate students come to college from a myriad of pathways for a variety of purposes, and the same can be said of them as they leave to head off into their next endeavors. Arguably, the most important goal of higher education is to prepare students to achieve their postcollege aspirations, and campuses typically pursue that goal through a combination of curricular and co-curricular programs and services for students. This issue offers readers a glimpse into contemporary context and practice related to helping students with their after-college transition from one form of education (two-year or four-year) to the next (four-year, graduate, or professional school), from education to workforce, or from education to military service. This is the 138th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.