The Survey Of College Marketing Programs
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The Survey Of College Marketing Programs 2013 Edition
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Author : Primary Research Group
language : en
Publisher: Primary Research Group Inc
Release Date : 2012
The Survey Of College Marketing Programs 2013 Edition written by Primary Research Group and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Education categories.
This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.
The Survey Of College Marketing Programs
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Author : Primary Research Group
language : en
Publisher:
Release Date : 1998-11-01
The Survey Of College Marketing Programs written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with categories.
Survey Of College Marketing Programs
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Author :
language : en
Publisher:
Release Date : 2020
Survey Of College Marketing Programs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The Survey Of College Marketing Programs 2010
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Author : Primary Research Group Staff
language : en
Publisher: Primary Research Group Inc
Release Date : 2010-05-25
The Survey Of College Marketing Programs 2010 written by Primary Research Group Staff and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-25 with Education categories.
This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.
Survey Of College Marketing Programs 2002
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Author : Primary Research Group
language : en
Publisher:
Release Date : 2003-02-01
Survey Of College Marketing Programs 2002 written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-01 with Business & Economics categories.
The Survey Of College Marketing Programs
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Author : Primary Research Group
language : en
Publisher:
Release Date : 1998-11-01
The Survey Of College Marketing Programs written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with Market surveys categories.
The Survey Of College Marketing Programs
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Author : Primary Research Group
language : en
Publisher:
Release Date : 1998-11-01
The Survey Of College Marketing Programs written by Primary Research Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with Market surveys categories.
The Survey Of College Marketing Programs
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Author : Primary Research Group
language : en
Publisher: Primary Research Group Inc
Release Date : 2007
The Survey Of College Marketing Programs written by Primary Research Group and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Education categories.
More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire.
Marketing The Program
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Author : William A. Keim
language : en
Publisher:
Release Date : 1981
Marketing The Program written by William A. Keim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college. Callie Foster Struggs considers the importance of community impact studies. Anne Mulder-Edmondson proposes the inclusion of the entire college community in the development of a marketing plan. The promotion of a marketing plan via the printed media is described by Barbara A. W. Smith, while Robert H. Gaffner examines uses of the electronic media in marketing. The process of identifying target populations through segmentation is discussed by William A. Keim. Wallace F. Cohen and Jeanne Atherton describe the successful marketing of an afternoon program. Edwin R. Bailey explores the potential for coordination with universities in the development of a marketing plan. Don G. Creamer and E. G. Akins examine the effects of marketing on student development activities. Marybelle C. Keim reviews strategies for student retention. James F. Gollattscheck poses some potentially negative effects of marketing and means to avoid them. Gunder Myran and Mark Ralph evaluate marketing practices in community colleges. Finally, Donna Dzierlenga reviews the ERIC literature dealing with community college marketing. (HB)
Integrated Marketing For Colleges Universities And Schools
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Author : Robert A. Sevier
language : en
Publisher: Council for Advancement & Support of Education
Release Date : 1998
Integrated Marketing For Colleges Universities And Schools written by Robert A. Sevier and has been published by Council for Advancement & Support of Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission, vision, and leadership in the marketing planning process; (3) the definition of marketing and the four Ps of marketing: product, price, place, and promotion; (4) principles of qualitative and quantitative institutional research; (5) the importance of institutional image; and (6) development of a segmenting strategy. Section 2 is on the planning process itself; its three chapters cover empowering the marketing process and building the team; the seven steps of writing a marketing plan; and evaluation of the overall process. Section 3 offers guidelines to help troubleshoot and improve the effectiveness of the marketing plan and process. Five appendices list sources of secondary research, organizations and associations, and valuable Web sites; plus a primer for working with teams and a sample faculty survey form. (Contains approximately 270 references). (DB)