Targeted Advertising Technologies In The Ict Space
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Targeted Advertising Technologies In The Ict Space
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Author : Christian Schlee
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-01
Targeted Advertising Technologies In The Ict Space written by Christian Schlee and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with Computers categories.
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.
Targeted
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Author : Mike Smith
language : en
Publisher: AMACOM
Release Date : 2014-11-19
Targeted written by Mike Smith and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-19 with Business & Economics categories.
Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor’s office (and even then only if our phone’s battery power is low!). But the one place of advertising we cannot avoid for longer than a few minutes is online--the vast and shifting Internet universe filled with pop-ups and our own personalized cookies. In fact, an advertising avenue that barely existed 20 years ago is now the second-largest advertising channel in the United States--and is still growing!Part history book, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. This one-of-a-kind resource takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Author and COO Mike Smith, a proven authority on how using real-time bidding systems with finesse can dramatically promote online advertising and branding, has provided an essential resource for anyone interested in finding and connecting with customers in the astronomically large universe we call the Internet that is only growing more aware and specialized for each of its millions of users.
Smartphone And App Implementations That Improve Productivity
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Author : Tahir M. Nisar
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-05-20
Smartphone And App Implementations That Improve Productivity written by Tahir M. Nisar and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-20 with Computers categories.
The introduction of digital applications into businesses has revolutionized the way employees and managers carry out their jobs while also benefiting them socially. Smartphone and App Implementations that Improve Productivity looks at the benefits of apps in the workplace and introduces academic perspectives that link prospective advantages with practical commercial examples. The analysis is structured into chapters that include real world application while at the same time critically assess implied benefits of the new app technology and draw out the main findings and conclusions. Tahir M. Nisar brings into focus the emerging role of digital applications and big data in enterprise decision making. Readers will learn how companies can achieve more efficiency and effectiveness in their business operations through new types of organizational design strategies and mechanisms of employee mobility and work-life balance that draw on digital apps.
Online Multimedia Advertising Techniques And Technologies
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Author : Hua, Xian-Sheng
language : en
Publisher: IGI Global
Release Date : 2010-12-31
Online Multimedia Advertising Techniques And Technologies written by Hua, Xian-Sheng and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-31 with Computers categories.
The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
Personalized Digital Advertising
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Author : Diaz Nesamoney
language : en
Publisher: FT Press
Release Date : 2015-03-31
Personalized Digital Advertising written by Diaz Nesamoney and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.
Reklama Yeni Den Bakmak Merve Gen Y Rek Erdo An Bur E Akcan
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Author : Merve GENÇYÜREK ERDOĞAN
language : tr
Publisher: Efe Akademi Yayınları
Release Date : 2021-05-01
Reklama Yeni Den Bakmak Merve Gen Y Rek Erdo An Bur E Akcan written by Merve GENÇYÜREK ERDOĞAN and has been published by Efe Akademi Yayınları this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-01 with Design categories.
Advances In Banking Technology And Management Impacts Of Ict And Crm
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Author : Ravi, Vadlamani
language : en
Publisher: IGI Global
Release Date : 2007-10-31
Advances In Banking Technology And Management Impacts Of Ict And Crm written by Ravi, Vadlamani and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-31 with Computers categories.
Banking across the world has undergone extensive changes thanks to the profound influence of developments and trends in information communication technologies, business intelligence, and risk management strategies. While banking has become easier and more convenient for the consumer, the advances and intricacies of emerging technologies have made banking operations all the more cumbersome. Advances in Banking Technology and Management: Impacts of ICT and CRM examines the various myriads of technical and organizational elements that impact services management, business management, risk management, and customer relationship management, and offers research to aid the successful implementation of associated supportive technologies.
Global Media Giants
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Author : Benjamin Birkinbine
language : en
Publisher: Routledge
Release Date : 2016-07-01
Global Media Giants written by Benjamin Birkinbine and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-01 with Social Science categories.
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
The Emerald Handbook Of Ict In Tourism And Hospitality
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Author : Azizul Hassan
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-11-30
The Emerald Handbook Of Ict In Tourism And Hospitality written by Azizul Hassan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-30 with Business & Economics categories.
The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.
Il Governo Delle Piattaforme
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Author : Gabriele Giacomini
language : it
Publisher: Mimesis
Release Date : 2022-11-18T00:00:00+01:00
Il Governo Delle Piattaforme written by Gabriele Giacomini and has been published by Mimesis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-18T00:00:00+01:00 with Social Science categories.
La maggioranza delle persone si informa sui social media, e ha paura delle fake news. Cede i propri dati, ma vorrebbe avere un maggiore controllo su di essi. Si affida a un solo motore di ricerca, però è favorevole alla concorrenza. Incrementa i profitti delle big tech, ma preferirebbe che fossero più tassate. Non si può rinunciare ai grandi benefici offerti da Internet e dalle app. Eppure, numerosi “problemi scottanti” segnalano una distanza fra l’ambiente digitale attuale e quello auspicato dai cittadini. Il punto è che ogni epoca deve gestire le proprie innovazioni. Questa, dunque, è la storia in corso (e la teoria), vista dagli italiani, delle grandi piattaforme digitali, delle loro conseguenze su una società democratica e dei nostri tentativi, più o meno avanzati, di governarle.