The Brain Sell
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The Brain Sell
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Author : David Lewis
language : en
Publisher: Hachette UK
Release Date : 2013-09-23
The Brain Sell written by David Lewis and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-23 with Business & Economics categories.
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
The Brain Sell
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Author : Dr. David Lewis
language : en
Publisher: Nicholas Brealey
Release Date : 2013-09-23
The Brain Sell written by Dr. David Lewis and has been published by Nicholas Brealey this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-23 with Business & Economics categories.
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
Brain Sell
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Author : Tony Buzan
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1995
Brain Sell written by Tony Buzan and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Brain Sell, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how to identify which mental skills are currently being used in selling, apply whole brain selling to any sales situation, use a multi-sensory format in selling, develop your sales memory and remember customers' names and faces, Mind Map and be prepared for the 'sales information age', master the mind-body link, keep focused and retain customer information, mentally rehearse the sale, make memorable sales presentations, and develop and use a personal sales commercial.
Neuromarketing In Action
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Author : Patrick M Georges
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-12-03
Neuromarketing In Action written by Patrick M Georges and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Business & Economics categories.
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
Neuro Sell
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Author : Simon Hazeldine
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-11-03
Neuro Sell written by Simon Hazeldine and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-03 with Business & Economics categories.
Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.
Sell Your Brain Power
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Author : Fred Gleeck
language : en
Publisher:
Release Date : 2010-10-01
Sell Your Brain Power written by Fred Gleeck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Business planning categories.
The Buying Brain
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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2010-07-16
The Buying Brain written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-16 with Business & Economics categories.
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Mindcode The Science Of Getting The Brain To Buy
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Author : Jürgen klaric
language : en
Publisher: Planeta Publishing
Release Date : 2018-09-25
Mindcode The Science Of Getting The Brain To Buy written by Jürgen klaric and has been published by Planeta Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with Business & Economics categories.
The latest book by Jürgen Klarić focuses on how to successfully sell products and services. The method and techniques presented in this book come from various lab studies. They are also endorsed by anthropological and neuroscientific research. In this book, the author proves that the sales processes we commonly use are extremely exhausting and not very effective, mainly because we don't know how the mind works, even if we listen to people. A bestseller shortly after its launching, MINDCODE has become a commercial and sales model of companies such as General Motors, Movistar, Claro, SAB-Miller and Ikea.
Selling To The Brain
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Author : Robert Best
language : en
Publisher:
Release Date : 2022-04-21
Selling To The Brain written by Robert Best and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-21 with categories.
Do you want to dramatically improve your selling performance? Do you want to uncover the tips and tricks that set the sales geniuses apart from the rest? In this book, multi-award-winning sales expert and Brain Apps author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. -Learn why and how you should always appeal to your customer's emotions. -Discover the weird quirks of the human memory that keep you from making an impact on your customer-and how to overcome them. -Master the four buying profiles that will reveal where your customer is coming from-and how to best speak to each one so that you can connect with nearly everyone who walks through the door. -Craft a quote that works in your favor every step of the way, boosting your chances of making the sale. Whether you're a novice or a sales veteran, understanding how the brain works will make your job easier, clearer, and more lucrative. Plus, you'll find some cool and surprising facts along the way.
Sales Mind
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Author : Helen Kensett
language : en
Publisher: Profile Books
Release Date : 2016-02-04
Sales Mind written by Helen Kensett and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-04 with Business & Economics categories.
We're all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it's never been harder to capture people's attention. That's why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation. Drawing on the wisdom of psychology, mindfulness and cultural history, as well as a lifetime in sales, Helen Kensett has created 48 beautifully illustrated tools to help you: - become more focused, and develop a more mindful approach - gather crucial knowledge about your buyer, market and what you're selling - identify and communicate clearly the key aspects of your pitch - up your creativity, generate the best ideas and close the deal. From quick tricks for getting focused to simple skills like writing killer emails, Sales Mind is full of practical tools, real world tips and psychological insights to help you improve your selling at every step.