The Comprehension And Miscomprehension Of Print Communication
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The Comprehension And Miscomprehension Of Print Communication
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Author : Jacob Jacoby
language : en
Publisher: Routledge
Release Date : 2013-11-26
The Comprehension And Miscomprehension Of Print Communication written by Jacob Jacoby and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Language Arts & Disciplines categories.
First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension—pointing the finger of caution that even what seems the simplest of language can be misunderstood, but also calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and there is usually room for improvement. To advertisers, the study says that perhaps we often take comprehension too much for granted, being satisfied when consumers respond with something in the general area of our message, rather than in the precise area of what is meant. To academicians, the study gives reliable reference points for thought and dialogue among themselves and the advertising and publishing communities. It underlines what intuitive editors and writers have always known but have not always practiced: that words and ideas are fragile—handle with care if you hope to deliver them intact from one mind to another.
The Comprehension And Miscomprehension Of Print Communications
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Author : Jacob Jacoby
language : en
Publisher:
Release Date : 1987
The Comprehension And Miscomprehension Of Print Communications written by Jacob Jacoby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
The Comprehension And Miscomprehension Of Print Communications
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Author : Jacob Jacoby
language : en
Publisher: Routledge
Release Date : 1987
The Comprehension And Miscomprehension Of Print Communications written by Jacob Jacoby and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
The Challenge Of Affluence
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Author : Avner Offer
language : en
Publisher: Oxford University Press
Release Date : 2006-03-09
The Challenge Of Affluence written by Avner Offer and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-09 with Business & Economics categories.
Since the 1940s Americans and Britons have experienced rising material abundance, but also a range of social and personal disorders, including family breakdown, obesity and addiction. Drawing on the latest cognitive research, Avner Offer presents a detailed and reasoned critique of the modern consumer society.
A Cognitive Psychology Of Mass Communication
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Author : Richard Jackson Harris
language : en
Publisher: Psychology Press
Release Date : 2004
A Cognitive Psychology Of Mass Communication written by Richard Jackson Harris and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Cognitive psychology categories.
The author examines how our experiences with media affect the way we acquire knowledge and how this knowledge creates consequences for attitudes and behaviour.
Journalism In The Digital Age
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Author : John Herbert
language : en
Publisher: CRC Press
Release Date : 1999-11-03
Journalism In The Digital Age written by John Herbert and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-03 with Language Arts & Disciplines categories.
Provides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. It also takes a highly modern approach, as the convergence of broadcast, print and online media require the learning of new skills and methods. The book is written from an international perspective - with examples from around the world in recognition of the global marketplace for today's media. This is an essential text for students on journalism courses and professionals looking for a reference that covers the skill, technology and knowledge required for a digital and converged media age. The book's essence lies in the way essential theories such as ethics and law, are woven into practical newsgathering and reporting techniques, as well as advice on management skills for journalists, providing the wide intellectual foundation which gives credibility to reporting.
Advertising And Popular Culture
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Author : Jib Fowles
language : en
Publisher: SAGE
Release Date : 1996-01-23
Advertising And Popular Culture written by Jib Fowles and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-23 with Business & Economics categories.
Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.
Deception In The Marketplace
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Author : David M. Boush
language : en
Publisher: Routledge
Release Date : 2015-12-22
Deception In The Marketplace written by David M. Boush and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Deceptive Advertising
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Author : Jef Richards
language : en
Publisher: Routledge
Release Date : 2013-12-16
Deceptive Advertising written by Jef Richards and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Social Science categories.
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Attitudes In And Around Organizations
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Author : Arthur P. Brief
language : en
Publisher: SAGE
Release Date : 1998-06-08
Attitudes In And Around Organizations written by Arthur P. Brief and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-08 with Business & Economics categories.
How do the attitudes people bring with them to the workplaceùattitudinal baggageùaffect thoughts, feelings, and actions in organizations? How are the attitudes of those outside an organization (stockholders, customers, suppliers, government officials, and the public-at-large) affected by the organization? Attitudes In and Around Organizations provides a concise summary of what we know about attitudes and suggests what we might discover by adopting novel means, both conceptual and methodological, for studying attitudes in and around organizations. Arthur P. Brief provides an overview of the job satisfaction literature, including a redefinition of job satisfaction. In addition, he examines the various means by which attitudes have been measured, attitude formation and change, and the resistance of attitudes to change efforts. Groups whose attitudes are organizationally relevant (customers, for example) are examined in order to illustrate how organizations affect the attitudes of people beyond their boundaries and to determine how organizations can influence salient attitudes in their environments. The concluding chapter offers the reader a view of the future and suggests ideas for future research. Students, researchers, consultants, and organizational decision makers will find this a relevant, engaging, and thought-provoking resource.